Custom website design involves the thoughtful integration of cutting-edge digital technologies with timeless design elements to create a beautiful, functional website that positions your company for success.
Custom Web Design Services
You might be able to complete a new website design without having the right strategy in place, but the right kind of strategic thinking is what elevates a website from being “complete” to being a successful, lead-generating, ROI-earning machine. To get the results you want, you have to have the right strategies in place at every step of the process.
SEO, or search engine optimization, should be a huge focus of any web design. SEO is increasingly essential for every business, and it’s important to set your website up for SEO success before it’s even been built. Trying to utilize SEO on an existing site built without essential SEO-compliant structures and features is much more difficult than planning for SEO success with the initial phases of a website project.
Information architecture is the process of determining how information on your website will be structured and housed. With a focus on your business’s goals, your customers’ goals and how those goals connect, setting up a proper information architecture includes the development of a sitemap and initial strategies for how users will locate information on your site.
The determination of what content goes on those pages. It might seem simple enough, but establishing the right structural hierarchy for your website feeds into user experience, lead generation, organic SEO and so much more.
Compelling, informative copy is what completes the framework established by the content strategy. Copy communicates essential information about your business, your products, your services, your mission. Copy communicates what differentiates you from your competition.
User experience (UX) and user interface (UI) are huge considerations to take, as they pertain to how users interact with your website. With good UX and UI design, users navigate through your website with clear paths to convert.
Responsive design means a website design that responds to different devices, whether they be different size laptop or desktop computers, tablets or smartphones. Responsive design ensures your website looks good and, more importantly, is usable across a variety of devices.
They say you eat with your eyes first. The same is true, to an extent, with web design. Excellent visual design is an important part of making a good first impression on every user who visits your site.
Over the years, web browsing has shifted significantly toward mobile users compared to desktop users. It’s important to not only have a responsive website design to account for this, but to also consider that many users may first visit your website on their mobile phone, and your site needs to be just as impressive and compelling on their phone.
Web development can be a nebulous term, so we’ll crystalize it for you: We’re talking about full-stack development with a custom content management system. We make sure that your website looks good on the front end and the back end, and that it’s usable by you and your team.
The finest strategy, user design, content, art direction and development is nothing without a website that functions how it’s supposed to, and without incident. In addition to a thorough Quality Assurance process during each step in our web design process, we test each site thoroughly for speed, accessibility, performance and reliability.
It’s our goal to build a website that incites users to convert. But beyond lead generation and e-commerce conversions, it’s important for us to see how users are interacting with your website, even and especially if they fail to make a purchase, complete a contact form, or otherwise engage with your business.
After designing a website to achieve your goals and setting up analytics tracking, it’s time to monitor the results of your website. It’s our goal to not only report on the results your new website is generating, but also make proactive recommendations for ways to further capitalize on or amplify those results.
We know that things can come up after the website has been built—copy changes or edits, new photos or blog posts, updates to your CMS or plugins, just to name a few. That’s why all of our custom web design projects include a free year of maintenance, with the option to renew after a year. It’s our intention to partner with you throughout the construction of your new website, but also afterward.
How to Find the Right Custom Web Design Agency
The elements that go into the right web design are just as important as the team executing those elements. So how do you find the right team? Here are a few things you should be on the lookout for and keep in mind when on the hunt for a custom web design agency.
Look for an agency that:
Acts as a partner to your business
The right web design agency for your business is one that will partner with you on your new website and beyond. What that partnership might look like can vary depending on how involved you or your team want to be in the website build process and/or outcome. Regardless of how closely you decide to work with your chosen agency, it’s important that they partner with you to determine what your goals are for your new website and how you’d like to achieve those goals.
Doesn’t outsource their work
Some agencies try to cut corners by outsourcing parts of their design process, especially development and SEO, to third parties—third parties you haven’t vetted, don’t know and don’t have any visibility or communication with. With third party vendors, the agency you're working with likely doesn’t even have full control or say in the work being produced. It can often be a recipe for disaster during the build, but especially down the road when the website needs to be supported.
Follows best practices
This can be tricky, because following best practices is something that a lot of agencies might claim to do, but not actually follow through on. If an agency says they follow best practices, ask them what that means to them. Get the specifics of what best practices they follow and what dictates those practices. They should be able to give you specific examples and, should you end up working with the agency, you should be able to see those best practices exemplified in your new website.
Approaches design strategically
In the end, you need your website to work for you—that’s why you’re investing in a new one—so it’s crucial that your website is designed with your business in mind. You don’t want an agency that focuses on flash over strategic design and implementation.
What you can do to prepare for your search:
Know your budget
This one is important. You might already have a number you have in mind to spend on your new website, but it needs to be realistic, both for your business and the agency you choose. This isn’t a time to try to be unrealistically frugal. It’s ok to have an idea of what you might want to spend, but also know what you can realistically spend. That way, when it comes to pricing the project and discussing essential components and features, you know how much you can actually afford to spend (and what the ROI on those dollars will be) instead of picking the cheapest options.
Look at their work
It seems obvious, but an important part of vetting a potential agency partner is looking at their work. See what kind of websites they’ve done to get an idea of whether or not they might be able to deliver what you’re looking for.
Read their reviews
While you’re Googling and reading up on the prospective agencies for your search, don’t forget to read reviews and testimonials from their clients. Don’t just read the selected testimonials on their site, either. Look at Google reviews and other services for unfiltered feedback from their clients.
Website Design Case Studies
Timmermann Group has been our social and web development partner for nearly three years. They helped us redesign our website, optimize performance, integrate social and create a dynamic online experience that is second to none in the industry. The team has been excellent to work with, responsive to requests, creative in approach and excellent in execution. The numbers don't lie! Highly recommend.- Keith Laakko, RotoMetrics
Why You Should Work With Us
Why should you work with Timmermann Group for your new custom website design? Because we’re the best. But don’t just take our word for it: In 2019, we had the honor of being named Best Marketing Firm by St. Louis Small Business Monthly. We were also nominated for Best in Web Design and Best in Customer Service. These are honors we don’t take lightly.
St. Louis Business Journal
St. Louis – Largest Advertising, Marketing, and PR Firms
St. Louis Small Business Monthly
2019 – Best Marketing Firm
St. Louis Small Business Monthly
2019 – Best in Web Design
St. Louis Small Business Monthly
2019 – Best in Customer Service
We take a custom and strategic approach to every website design, and every step of the process is meticulously planned out by our in-house team of developers, designers, strategists, and branding experts. Nothing is outsourced and nothing is overlooked. And, if we’re being honest, we love doing it. It’s more than a job; it’s our passion. Staying at the forefront of web design trends and tactics, our team aims to create a website that exceeds every one of your expectations and serves as an exemplary marketing and communications tool for your business.
Frequently Asked Questions
Why is a new website so expensive?
There’s a lot that goes into building a website, and a lot of hours are (and should be) spent on every stage of design and development.
In particular, if you’re trying to make sure your website outshines your competitors’, your website needs to be better. And that often means you need to spend at least as much money on it as your competitor did. You won’t get a website that beats out your competitors by going about the process haphazardly or trying to drastically cut costs. At the end of the day, you get what you pay for. And if you’re going to be paying for it anyway, make sure you’re paying for what you actually want.
How can you ensure you get a good ROI on your website?
A lot of the things we’ve outlined above are essential for making sure your website delivers a good ROI. Having the site built strategically with your goals and your customers’ experience in mind is essential for generating leads and sales. While a new website can be a significant and unavoidable expense for a business, if your new website doesn’t end up earning you money, it wasn’t worth what you spent.
Learn More About Website Design
At Timmermann Group, we know website design is about more than translating a visual design into a functioning website. Your website is the digital representation of your brand and your company. Depending on your business, your website should act as your digital storefront, either literally or figuratively. Your website is your only salesperson who never takes a day off and is available to multiple people at any hour of the day. And, yes, while that does mean that your website should be attractive and easy for users to navigate, that’s not all that website design is.
The right website design agency knows that the website design process involves a lot more than these basic elements. Good website design is about more than how your site looks and functions. It should strike the perfect balance between sophisticated design and functionality, but also engage potential customers, capturing users at different points in the sales funnel and converting them into viable leads.
To do this, website design should involve strategies to attract users to your website and encourage them to engage with it. An important part of the website design process is identifying what users will be visiting your site, how users are currently using your site, what sort of users you want to bring to your site and how your website is going to work for all of those different groups. The right content strategy and user experience design should accommodate customers and potential leads in a variety of ways and create viable pathways for conversion. Users should quickly understand how to find the information they need or, better yet, be served just the right information at just the right time. If a potential customer becomes frustrated trying to navigate your site or find essential information, that potential for conversion is lost.
When it comes to visuals, website design involves more than having the right strategic visual (and content) hierarchies. Your website is also a key opportunity to showcase your company’s branding and establish consistency, both on the website and off of it. This includes standardizing your colors, fonts, logos, language and more. This standardization should fall in line with your brand’s existing style guide. If you don’t have an existing style guide, it’s a good idea to establish one, or have your website design agency establish or refine one for you. While it can seem like an extraneous element or step, establishing these guidelines to aid in a consistent representation of your brand both online and offline is an essential element for inspiring customers’ confidence in your company. It makes your company and its presence look thoughtful, professional and composed.
Having a website design partner that understands all of the important elements of good website design is essential to designing a website that will help grow your business’s success. There are a number of components that should be part of any website design that are crucial to designing a website that works for you and your customers.
One of these components that has become increasingly critical over the years is having a website that is designed to be mobile-friendly. As time goes on, higher and higher percentages of website activity takes place on users’ mobile phones. How often have you tried to use your smartphone to navigate a website that didn’t have responsive design in place? Did you get frustrated and give up? Responsive website design is essential to retain the attention of a number of different users on any device they might use to access your site.
Mobile-first design also reiterates the importance of website design that includes strategic user experience design. With limited screen space, you need to make sure users can still navigate through your site with ease and aren’t lost in huge menus, big blocks of text or other screen-hogging elements. Your website should be strategically designed to create easy pathways for users and clear goals for how users interact or convert on your site.
To deliver a website that is attractive and impactful, the website design process at Timmermann Group begins by gathering analytic data from your existing website (if you have one) and the websites of your competitors. We do this to better formulate a strategy for our website design. We analyze which aspects of your website are working well, which aren’t, and what users may see in competitor sites over yours. With this data and research in hand, we can implement designs that are driven by strategy, in which every facet has a purpose and goal.
From this data strategy, and you, the client, stems the strategies for content and interactive design. Our team of content strategists, designers and copywriters begin planning and developing assets, working collaboratively with each other and the client to deliver a final product that is strategic and well-designed. Our team strives to stay ahead of industry standards to anticipate how users will need your website now and into the future.
After the content and visuals are complete, development begins. At Timmermann Group, our website development process is about more than just translating our visual design into code. It’s about making sure every part of the design is logical and satisfying for your users, whether those users are current customers, potential customers, your internal team, or anyone else. We use well-documented, clean and efficient code to develop websites that are attractive and purposeful. Our development process is about making sure your site runs perfectly at launch, and for some time afterward with your included year of web maintenance.
The very last step of our development before launching your site is quality assurance. Our quality assurance process includes a thorough review of the site’s development, as well as copy and design, to ensure your website looks and works exactly the way you want it to. We test the site using a number of different operating systems, devices and browsers to make sure that no matter how users are accessing your website, they’re able to interact with the site the way we intended.
If you’re ready for a website that’s backed by strategy and delivers results, and you’re looking to work with a St Louis website design agency that will be a true partner through the development process and beyond, contact Timmermann Group today.