If you’re not showing up when potential customers are Googling you, then they’re going with someone who is showing up. Our Google Ad-certified strategists design campaigns to maximize your search ads investment and make sure your ads deliver. This involves A/B testing copy, location parameters, keywords, landing pages, and keeping up with Google’s latest rules and updates.
Pay Per Click Services
Keyword Research
Keyword research is one of the initial steps of any search engine marketing or optimization. The keyword research process involves more than just collecting keywords and phrases related to your business, products, or services. It’s about the strategic selection of the right keywords to use. When it comes to search engine marketing specifically, keyword selection is crucial, and it involves looking at a multitude of data to select the right keywords.
Ad Copywriting
When keyword research is complete, the next step is writing the ads. Ad copywriting is a very specific art, but when it comes to search engine marketing, it’s practically a science (and, believe us, we’ve read a lot of theories). Google has a specific set of criteria for their ads, and there are general best practices that users tend to prefer when clicking on one ad over the other. So, while PPC copywriting might seem deceptively easy—how hard could it be to write 20 to 30 words?—the truth is it requires much more thought and experience than the limited word count might suggest.
A/B Testing
A/B testing is another essential aspect of PPC. A/B testing involves testing different versions of ads to see which perform best. A/B testing is essential to ensure your ads stand the best chance of capturing members of your desired audience and inform ongoing optimizations. This knowledge can be applied to future campaigns and other parts of your marketing as a whole. It’s a valuable and accessible way to perform valuable user testing.
Strategic Planning
Strategic planning is essential not only while you’re gearing up to launch a PPC campaign. As we’ve illustrated, the best PPC campaigns require ongoing management, assessment, testing, and, from those things, retooling, if necessary. It can sometimes take a bit of trial and error to nail down aspects of your PPC strategy. At the same time, just because something works at first doesn’t mean it’ll always work or that it couldn’t work even better. It’s important to never abandon strategic planning in your PPC efforts and always be ready to pivot, adjust and improve.
Partnering with Timmermann Group was a game-changer for us. Their expertise in SEO, PPC, and website optimization has not only improved our online visibility but has also significantly increased our customer conversions. The team's dedication and tailored strategies have been instrumental in our digital success, setting us apart in a highly competitive market. We're grateful for their ongoing support and innovative approaches.
-Clint Solliday, Jack Lehr Heating, Cooling & ElectricWe have partnered with Timmermann for three years and we are so impressed with the improvement we’ve seen through SEO efforts across our brands. The team is always supportive and very patient. Julie is an incredible Director of Accounts. She is second to none. She will always brighten your day!
-Tracey Wiltshire, Tacony CorporationAre We A Fit?
At Timmermann Group, we align with businesses who…
- Value Continuous EvolutionLike us, you’re Always Growing and seeking the next level.
- Appreciate Agile StrategiesYou need a partner who’s Strategic Yet Nimble. We pivot with purpose.
- Seek Genuine PartnershipsWith our Partner-First Mindset, we prioritize your success above all.
- Demand Prompt ActionYou act swiftly, and with our On the Ready approach, so do we.
- Focus on Solutions, Not ProblemsWe’re Solution Oriented, turning challenges into opportunities.
- Crave Authenticity (and a bit of fun)Be real, be Authentic A.F. (And Fun). We value genuine connections.
Our PPC Success Stories
Why Partner with Us?
We listen to your vision and goals.
We’re focused on results—your results.
We have more than 20 years of experience.
We have the right in-house team to deliver success.
We focus on long-term committed agency partnerships.
We proactively bring our clients ideas and solutions.
Our Marketing Partners
How to Find the Right PPC Company
There’s no shortage of businesses offering pay per click advertising services, agencies, as you might imagine, most of them know how to show up in your Google search. So how do you narrow the playing field and pick the right PPC agency to work with?
Look for an agency that:
Doesn’t outsource their work
PPC is notorious for attracting various third-party service providers or contractors. It’s easy, in theory, for an agency to claim they offer PPC services without actually investing in the necessary team members to offer these services in-house. You’re not hiring an agency so that they can hire someone else; you could do that yourself. You want to be sure you’re working with the team working on your campaigns.
Knowledgeable and considerate of best practices
For every rule or theory about Google and its algorithms, some shady marketers claim to have the best methods for circumventing the system and generating results that, in reality, they likely have no way of assuring. More than perhaps any other marketing service, PPC and SEO tend to attract service providers who think they’ve found shortcuts. But the reality is that there are no shortcuts, and Google tends to punish those who rely on these kinds of shortcuts when they eventually find them. (And they usually do.) In short: You want to make sure your PPC agency sticks to best practices and doesn’t try to game Google because, in the end, your business will suffer.
Has a broad understanding of marketing and related services
PPC is just one part of a robust marketing plan. Whether the agency you select for your PPC is also responsible for the other parts of your marketing plan or not, going with an agency that is at least knowledgeable about other aspects of marketing and how PPC feeds into those services, and vice versa is going to ensure you get better results and a more cohesive marketing operation.
Prepare for your search:
Review case studies or ask about the agency’s past work
Looking at the agency’s previous work is a good way to get a feel of what they’re capable of and what you can expect from your partnership with them. See what examples of work they have available on their website, or ask if they have any case studies or relevant information to share.
Check out reviews and testimonials
Reading past client and customer reviews is a great way to get a feel for any business you plan to patronize or partner with. The same is true for seeking out an agency partner. Look at the reviews and testimonials you can find for the agency, and be sure to look outside of what they have featured on their website. Third-party review sites, such as Google Reviews, are a good way to see unfiltered feedback from the agency’s past clients.