About The Client

Boom Pilates is not your average Pilates studio. With classes that are fun without forfeiting results and a few killer playlists, Boom Pilates is about creating a unique fitness experience in each and every session – and adding fun, form and energy into the mix.

Client Challenge

Danyal Timmermann, the founder of Boom Pilates, discovered Pilates after the birth of her son to help rebuild her core strength. Danyal’s personal experience inspired her to share the benefits of Pilates with others – leading to her decision to open her own studio.

But it was important to Danyal that her new studio not be like so many others: too calm, too quiet, and even too intimidating. Danyal wished to create a welcoming environment that is fun, energizing, and inspiring – all while helping her clients achieve their fitness goals.

How TG Helped

As a fitness marketing agency, Timmermann Group helped Danyal uncover her brand by first determining what she is not. The goal was to focus on Danyal’s vibrant personality and values to create an authentic brand experience that builds meaningful connections with its clientele. Everything about Boom Pilates – the name, the color palette, the studio decor, the energy – can be traced back to Danyal.

The Results

Boom Pilates launched its website and social media channels shortly before opening its studio doors and quickly received more than 100 contact form submissions inquiring about classes. The momentum continues to build, with the majority of classes reaching maximum capacity.

Webby Honoree

Social: Health, Wellness & Lifestyle



2020 Branding + Identity