Email marketing can be one of your organization’s most valuable tools if done correctly. Building an email campaign that is engaging, inspiring, and actually draws clicks and website traffic requires strategy, research, and creativity. Let’s work together to get your campaigns noticed.
Email Marketing Services
Mobile-First Mindset
While this shouldn’t come as a huge surprise in today’s world, your email is going to be opened on a variety of mobile devices. And if it’s not accessible on every device, you’re missing out on the opportunity to reach valuable leads.
How to find the right email marketing agency
Your email campaigns are only as strong as the team behind them. While many agencies will claim to know exactly how to design and execute effective email marketing, not many can live up to that promise. Here are a few things to look out for when it comes to partnering with an email marketing agency.
Look for an agency that:
Doesn’t outsource their work
You’ll find a lot of agencies tend to “cut corners” when it comes to email marketing by contracting out certain aspects of your campaign—or even the whole thing. You want your whole marketing team— designers, writers, developers, etc.—under the same roof and working collaboratively to give you the best possible product.
Acts as a partner to your business
You don’t want an agency that’s going to want to take everything over and do things their own way without your buy in. And on the opposite end, you don’t want an agency that is going to be so hands off that you’re left with the heavy lifting. Find an agency that is going to be receptive to your ideas, respectful to your brand, and put you on the path to success.
Approaches design strategically
In the end, if your email campaigns aren’t connecting with audiences or generating sales, then there’s still work to be done. This is why you need an agency that can provide more than “flash” when it comes to your email marketing. You need a team that will work together to give you the best possible return on your marketing investment.
What you can do to prepare for your search
Read their reviews
You’re sure to find plenty of reviews and testimonials on an agency’s site, but take your search a step further than that. Google reviews, social media, and industry-specific sites will often give you a more honest, unfiltered look at what previous clients are saying.
Have a clear goal in mind
Email marketing can be a valuable tool to help you reach your business goals, and an agency worth your time and investment should be able to help you come up with the best way of achieving those goals. Whether you’re looking for web traffic, foot traffic, sales, or overall brand awareness, your agency needs to serve as a reliable resource.
Frequently Asked Questions
How often should I be sending emails?
This really depends on the nature of your business and the frequency at which worthwhile news or promotions become available. Once or twice a month is usually a realistic goal, but you can experiment with more or fewer as necessary. The important thing to keep in mind is your open and unsubscribe rates. If you’re seeing more opt-outs or spam flags, you might consider easing up on the frequency at which you’re sending.
How do I grow my email subscriber list?
First, you’ll want to make sure that your customers and potential customers have every opportunity and incentive to join your list first. Add “opt-in” fields to your website, your blog, and your social media channels. Keep in mind, your focus shouldn’t be on having the biggest email list, but having the right email list. Padding your subscriber list with individuals who’ll never become customers is a waste of time and resources.
When is the best time to send an email campaign?
I wish we had a definitive answer for you here. But frankly, you can ask ten different people this question and get ten different answers. Some feel that weekday afternoons generate the best open rate while others feel you should shoot for early mornings or late in the evening. The truth is, there are just so many variables at play here that, through research and analytics, you’re going to have to find the right time that works best for your organization.
Related Services
Why You Should Work With Us
Why should you work with Timmermann Group for your email marketing? Because we’re the best. But don’t just take our word for it: In 2019, we had the honor of being named Best Marketing Firm by St. Louis Small Business Monthly. We were also nominated for Best in Web Design and Best in Customer Service. These are honors we don’t take lightly.
Learn more about email marketing
Email marketing should be part of every business’s content marketing efforts. Email marketing allows you to cultivate new customers, enhance relationships with existing customers, and to reconnect with past customers. Properly conceived and executed, email marketing can be one of the most effective, profitable digital marketing tactics that your company utilizes.
One reason why email marketing is such an impactful tool is that it easily allows you to customize your marketing message to the specific recipient. For example, when a user first subscribes to your email list, you can send them a personalized thank you message, perhaps with a special introductory offer. You can alert your existing customers to upcoming sales and special events, or send them seasonally appropriate messages. For past customers who have not engaged with your business for some time, you can send them email marketing messages designed to encourage them to buy from you again–or to opt out of future email messages because they are no longer interested. This is okay, since you want to keep your email marketing list as fresh and up-to-date as possible to make sure that you are targeting only your best customers and prospects, and not wasting valuable time and resources chasing after users who are no longer good targets for your business.
Email marketing content can, and should, be created for users at all stages of the buying cycle. For new prospects and potential customers, your email’s content should be more educational and informative, as this will help build positive brand awareness and trust. Subsequent emails should demonstrate why your company is the best choice for solving their problem, and that you are able to help them more effectively and more efficiently than your competitors. Finally, you should craft email marketing content that is focused on converting prospects into paying customers that includes a strong call to action to entice the user to make a purchase.
Email marketing allows not only for list segmentation as mentioned above, but also for robust testing. Subject lines, copy, images, and offers are just some of the many ways that your business can test different email marketing approaches to determine which are most effective–and to then leverage those findings to make future email marketing campaigns even more effective. It is important to utilize a robust marketing analytics program to track this information and the appropriate data points, so that you can synthesize this raw data into actionable marketing insights to improve your email marketing efforts.
Email marketing has been one of the most effective digital marketing tactics for many years, and will continue to be so in the future. Work with a digital marketing agency partner well versed in email marketing best practices to ensure that your email campaigns are helping your company achieve its business goals and objectives.