It Starts With a Conversation

No marketing strategy is complete without a master plan.

The elements that go into the right manufacturing marketing are just as important as the team executing those elements. So how do you find the right team? Here are a few things you should be on the lookout for and keep in mind when on the hunt for a manufacturing marketing agency.

Discovery

Strategy

Results

Discovery

First, let’s get to know each other.

We’ll get familiar with where you started, where you want to go next and what success looks like to you. Who your customers are and why they care about what you offer. Your goals become our cornerstones in the next stage to determine how we can optimize your existing efforts in the short term, while we plan for bigger innovations in the future.

Strategy

Demand Generation vs Lead Generation: One creates awareness, one converts prospects. Together, they work symbiotically toward marketing success.

Demand generation is just that, drumming up demand and excitement around your brand and value proposition. We use this approach to generate awareness and interest in how your offering solves the prospect’s problem.

Lead generation comprises a series of tactics that influences prospects created through demand generation to convert into leads. This phase of our approach educates potential customers and prepares them for efficient sales conversations, shortening your sales cycle.

Results

We set short-term goals with long-tail results.

Every initiative is measured and analyzed as we continuously seek opportunities for improvement, both within our overarching strategy and its individual tactics.