Should You Improve or Redesign Your Website?
Your website is your online storefront, digital first impression, and 24/7 salesperson. A well-designed website can increase your online presence, drive traffic, and ultimately lead to more conversions. However, as time goes by, your website may need to evolve and adapt to meet changing customer needs and technological advancements. So, when it comes to improving […]
B2B Website Examples and Why They Work
Your B2B website design is often the first impression potential customers or partners will have of your B2B company. As a matter of fact, a study by Forrester Research found that 62% of B2B buyers won’t consider a vendor that doesn’t have a robust online presence. For this reason, strategic and user-focused web design is […]
Does SEO Still Work In A Recession?
Marketing your business during a recession can be tricky. While the country is tightening its collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. We know recessions are a scary time and we’re not trying to convince anyone otherwise, but believe […]
Crafting Your Brand Voice and Tone
Conveying your ideas to an audience is challenging enough, but trying to do so in a specific, consistent brand voice and tone that speaks to your business is even more difficult. In a way, presenting information on your website is like presenting your business to a live audience. Your message needs to be cohesive, consistent, […]
How Much of My SEO Should be Done In-House?
If you’ve already started asking yourself whether your company should be doing in-house SEO or outsourcing elsewhere for your website, you’re on the right track. The fact that you recognize SEO as a vital component of your site, not an unnecessary add-on or luxury, already puts you ahead of much of the crowd. Typically, the […]
How Long Does it Take to Build a Website?
Building a new website is one of the most important investments you can make for your business or organization. As fun as it can be to design and create something new, it can also be one of the most exhaustive projects you’ll ever take on. It’s a long, multifaceted process that requires collaboration between various […]
How to Increase Your Blog Traffic
Your blog is a valuable marketing tool–perhaps one of the most valuable marketing tools if you’re using it correctly–and knowing how to increase blog traffic can do wonders for your business. Your blog is an excellent way to inspire your customers, generate leads, establish yourself as a trusted voice in the market, and subtly reinforce […]
Marketing Agency vs. In-House Team: Which is Right For You?
The decision’s been made that it’s time to get serious about your digital marketing efforts. Now the big question becomes, should you hire an external digital marketing agency? Or should you keep it all in-house with your own internal team? There are pros and cons to each, so taking the time to carefully consider all […]
Is Wix Worth It?
We’re surely decades past the point where we have to explain the importance of having a website for your business. I think it’s safe to say that we’re all on board with that at this point. When it comes to building a website, you have plenty of options depending on your budget, including some that […]
Is SEO Worth the Investment?
For any business looking to succeed online, SEO is an essential investment. Though it requires time and resources, a well-executed SEO strategy can be the difference between success and failure. Studies have shown that businesses that invest in an SEO strategy are more likely to see a significant return on their investment. In one recent […]
CPC Inflation: Why Are PPC Costs Increasing?
The online advertising arena has become an increasingly crowded space. It’s becoming harder and harder to attract good, quality leads at scale. For entrepreneurs, SEM and SEO experts alike, this is most apparent in the rising cost-per-click (CPC) metric. According to Statista, the average cost-per-click worldwide was $0.52 at the beginning of 2021 compared to […]