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A strong presence in the digital world is no longer just an advantage but a necessity. It’s crucial to be where your customers are online. Simply being present online is not enough. You need to differentiate yourself from others, and this is where hiring an HVAC digital marketing company becomes essential. By teaming up with […]

Curious about how PPC advertising prices change from platform-to-platform? Well, wonder no more! Keep reading as we cover everything you need to know.   How Much Does PPC Cost on Google? On average, the cost-per-click (CPC) for Google search ads is approximately $2.69, while Google’s Performance Max campaigns (PMax) have an average CPC of around $0.63. […]

The Internet and the World Wide Web are perhaps the most important and influential tools of the modern era, making accessibility and ADA website compliance essential. It has provided access to unprecedented quantities of human knowledge and information to almost 4.4 billion people, or more than half of the world’s population. The internet has revolutionized […]

Google AI Overviews are changing how we search and consume information, making getting quick, relevant answers easier. This piece examines these overviews, highlighting their impact on user experience and the search ecosystem. Whether you’re a casual searcher or an SEO expert, learn how AI-generated summaries influence the future of information discovery. Key Takeaways Google AI […]

If you’re involved in general marketing, you may be familiar with the terms “reactive marketing” and “proactive marketing,” but at Timmermann Group, we think about these marketing strategies uniquely, particularly regarding reactive marketing and what it means for digital marketing. Instead of thinking of marketing strategy as inbound or outbound, we pull back and look […]

In today’s hyper-connected business world, having a solid marketing strategy is a prerequisite for success. But what exactly is a digital marketing strategy, why is it so important, and how can you create one that works for your business? What Is a Digital Marketing Strategy? Digital marketing strategies outline how you intend to leverage virtual […]

HVAC SEO can help by improving your website’s visibility on search engines. This article covers essential HVAC SEO strategies like keyword research, content optimization, and technical tweaks tailored for the HVAC industry. Key Takeaways HVAC SEO is essential for tailored visibility, targeting industry-specific challenges to generate high-quality leads and boost sales. Key components of a […]

In the highly competitive legal market, attracting additional clients to your law firm hinges on implementing a clear and robust marketing strategy. You’ve come to an apt source for discovering effective law firm marketing strategies that are practical and proven to enhance your law firm’s visibility, draw in prospective clients, and foster sustainable expansion within […]

Legal services in America are booming, projected to grow from $375.66 billion in 2024 to nearly $428 billion by 2029. But for individual law firms, bigger isn’t always better. In fact, it often means the opposite—more competition. Learn how law firm marketing can ensure your firm captures its share of this expanding market in our […]

Imagine standing at the precipice of a steep mountain and gazing at the summit that symbolizes your law firm’s growth and success. Your marketing strategy is the path to that pinnacle, and the gear that will get you there is your marketing budget. Daunting? Perhaps. But with a well-planned budget, that summit is well within […]