Designing a website for business to business (B2B) companies involves the integration of attractive design elements and cutting-edge digital technologies. The right B2B website needs to look great and consistently reach and inspire the right target audience. The cornerstone of your digital marketing strategy, your website needs to set you apart from your competitors and position your company for future success.

B2B Website Design Company Services

Strategy

While it may be possible to build a B2B website without first laying out a strategy, it probably won’t achieve the results you’re wanting. Building a strategy specific to your B2B company is the first step in building not just a “finished” site, but a site that will attract potential clients and get you the measurable results that make the process worthwhile.

SEO

While it may look good, your site isn’t going to do anything for your business if valuable leads aren’t finding it. This is why SEO, or search engine optimization, is key for every B2B business. There are people searching for your products and services right this minute and by implementing the right SEO strategies, you can be sure they’re finding you first (and not your competition).

Information Architecture

This is the process of determining how information on your company’s website will be structured and housed. Your information architecture should be mindful not only of your products and services, but of the habits of those most likely to become customers. Together, we’ll set up an intuitive sitemap and develop strategies to help your customers quickly and easily access the information they’re needing.

Content Strategy

As your B2B website begins to come together, you’ll need to decide not only what content will be featured, but how you want that content to be organized on pages. Your customers and potential leads need to find what they’re seeking quickly and efficiently. It might seem simple enough, but establishing the right content plan for your website feeds into user experience, lead generation, SEO and so much more.

Copywriting

Now it’s time to start telling the story of your B2B company in a way that will inspire your customers to take action. It takes a delicate balance of strategy and creativity to produce copy that is both compelling and informative for your audience. This is the best way you can connect with customers and set yourself apart from the competition.

UI/UX Design

User experience (UX) and user interface (UI) are huge considerations to take, as they pertain to how your customers will interact with your website. With good UX and UI design, users navigate through your website with clear paths to convert. Giving your site’s visitors a positive user experience will not only minimize frustrations and help them find what they’re needing, but it will improve your site’s overall organic rankings and domain authority. Google is extremely mindful of how users interact with your website, and a positive user experience can go a long way.

Responsive Design

Your site needs to be easily navigable and operable no matter how it’s being accessed— phones, tablets, desktops, laptops, etc. By implementing a responsive design, you’re ensuring that your site will work just as your customers need it to in every application.

Visual Design

It goes without saying, but if your site doesn’t look great, you’re likely to lose leads you never even knew existed. Excellent visual design is essential for making a good first impression on every potential buyer who visits your site.

Mobile-First Mindset

As more and more web traffic migrates to phones, it’s important to make sure your site looks and operates just as well on a mobile device as it does anywhere else. Remember, it’s very possible that many of your potential customers will only ever see your site from the palm of their hand.

Web Development

Web development can be a nebulous term, so we’ll crystalize it for you: We’re talking about full-stack development with a custom content management system. We make sure that your website looks good on the front end and the back end, and that it’s usable by you and your team.

Superior Performance

The finest strategy, user design, content, art direction and development is nothing without a website that functions seamlessly. In addition to a thorough Quality Assurance process during each step in our web design process, we test each site thoroughly for speed, accessibility, performance and reliability.

Analytics

How do we know if your site is performing? Analytics. By studying how visitors interact with the site, we’re able to strategically set new goals for growth and advance your company’s digital strategy.

Results Monitoring

After launching your strategic website, it’s time to monitor the performance. It’s our goal to not only report on the results your new website is generating, but also make proactive recommendations for ways to further amplify those results.

Website Maintenance

We know that things can come up after the launch of your company’s website— copy changes or edits, new photos or blog posts, updates to your CMS or plugins, just to name a few. That’s why all of our web design projects include a free year of maintenance, with the option to renew after a year. It’s our intention to not only partner with you throughout the construction of your new website, but also afterward.

How to Find the Right B2B Website Design Agency

Building a website that encompasses everything that sets your business apart, attracts users, and drives sales is a huge undertaking and it’s important that you’re comfortable with the agency you pick to take on such a project. So how do you find the right team? Here are a few tips to help you find the perfect B2B website design agency.

Look for an agency that:

01
Acts as a partner to your business

Find yourself an agency that can be a trusted partner and resource from start to finish; one that’s not going to wish you good luck and bid you farewell on your launch date, but rather assist as necessary as you actually use your website. What that partnership might look like can vary depending on how involved you or your team want to be in the website build process and/or outcome. Regardless of how closely you decide to work with your chosen agency, it’s important that they partner with you to set new goals and find the best ways to reach them..

02
Doesn’t outsource their work

Too many agencies tend to cut corners when it comes to building websites. And this can include outsourcing various aspects of your site to third party vendors--vendors you’ll never see or interact with. This can cause delays during the build and can spell disaster post-launch when the site needs support. In order to ensure that you and your customers get the most out of your website, and that it is completed in a manageable timeline, you’ll want to work with an agency directly involved in every step of your site’s development.

03
Follows best practices

You’ll find no shortage of agencies that claim to “follow best practices,” but you won’t find many who can actually back it up. When deciding between agencies, ask them to define the term and to give concrete examples of how it relates to their business. And any agency worth your time and resources should be able not only to explain their best practices policy, but exemplify it throughout the process.

04
Approaches design strategically

If customers and leads can’t make their way around your site, or if it’s not performing to the standards you expect, it doesn’t matter how good it looks; you’re going to lose customers. If users are jumping off of your site for any reason without making a purchase or taking another action, it’s time to make a change. You need to find an agency focused on designing a website that does exactly what you need it to do at all times.

What you can do to prepare for your search:

01
Know Your Budget

You’ll want to have at least somewhat of an idea of what you’re wanting to spend before ever scheduling a face to face meeting. Make sure this range is realistic for both you and the agency. And keep in mind that this website, if built correctly, should last you many years and will be the cornerstone of your marketing strategies. In other words, this is not a time to cut corners or automatically go with the lowest bidder. Your website is a worthwhile investment and you deserve one that can put your business on the path to success.

02
Look At Their Work

See what else is out there. An agency with experience should have plenty of other websites for you to browse and examine before ever making a final decision. Consider this your chance to see how this agency tackled other challenges and see if their views are in line with your own.

03
Read Their Reviews

What are people saying about this agency? A simple online search should give you plenty of reviews to consider. And while you’ll certainly want to see the reviews on the agency’s site, make sure to investigate Google reviews as well as these tend to be more unfiltered and honest.

See more case studies like this in the B2B industry

Frequently Asked Questions

Why is a B2B Website So Expensive?
Building a website is not something that’s going to be done in a few days or even weeks. Building the perfect website takes planning, research, and hours upon hours of stakeholder collaboration before a single line of code is ever written. This is not something you’ll want to rush through. Your goal should be to have a website equal to or better than your leading competitors and this means making a financial investment equal to or greater than theirs. While there are certainly cheap or DIY options at your disposal, building a website is simply not something that you want to skimp on. Remember, you get what you pay for.

How can you ensure you get a good ROI on your B2B website?
It all comes back to giving your site’s visitors a positive experience and defining clear goals for your site. Your site should give your customers exactly what they’re looking for while uniquely telling the story of your own company. You need to trust that your agency of choice will partner with you to build a site that will do just that. If your site isn’t continuously attracting traffic, driving sales, and making your company money, it wasn’t worth the investment.