B2B Web Design Agency Services
While it may be possible to build a B2B website without first laying out a strategy, it probably won’t achieve the desired results. Building a strategy specific to your B2B company is the first step in building not just a “finished” site but a site that will attract potential clients and get you the measurable results that make the process worthwhile.
While it may look good, your site isn’t going to do anything for your business if valuable leads aren’t finding it. Search Engine Optimization, or SEO, is key for every B2B business. People are searching for your products and services right now, and by implementing the right SEO strategies, you can be sure they’re finding you first (and not your competition).
This determines how information on your company’s website will be structured and housed. Your information architecture should be mindful of your products and services and the habits of those most likely to become customers. We’ll set up an intuitive sitemap and develop strategies to help your customers quickly and easily access the information they need.
As your B2B website begins to come together, you’ll need to decide what content will be featured and how you want that content to be organized on pages. Your customers and potential leads need to find what they’re seeking quickly and efficiently. It might seem simple enough, but establishing the right content plan for your website feeds into user experience, lead generation, SEO, and much more.
Now it’s time to start telling the story of your B2B company in a way that will inspire your customers to take action. It takes a delicate balance of strategy and creativity to produce compelling and informative copy for your audience. This is the best way to connect with customers and set yourself apart from the competition.
User experience (UX) and user interface (UI) are huge considerations concerning how your customers will interact with your website. With good UX and UI design, users navigate your website with clear paths to convert. Giving your site’s visitors a positive user experience will minimize frustrations, help them find what they need, and improve your site’s overall organic rankings and domain authority. Google is extremely mindful of how users interact with your website; a positive user experience can go a long way.
Your site needs to be easily navigable and operable no matter how it’s being accessed— phones, tablets, desktops, laptops, etc. By implementing a responsive design, you’re ensuring that your site will work just as your customers need it to in every application.
It goes without saying, but if your site doesn’t look great, you’re likely to lose leads you never even knew existed. Excellent visual design is essential for making a good first impression on every potential buyer who visits your site.
As more and more web traffic migrates to phones, it’s important to ensure your site looks and operates just as well on a mobile device as anywhere else. Remember, many of your potential customers may only ever see your site from the palm of their hand.
Web development can be a nebulous term, so we'll crystalize it for you: We're talking about full-stack development with a custom content management system. We ensure that your website looks good on the front and back end and that it's usable by you and your team.
The finest strategy, user design, content, art direction, and development are nothing without a website that functions seamlessly. In addition to a thorough Quality Assurance process during each step in our web design process, we test each site thoroughly for speed, accessibility, performance, and reliability.
How do we know if your site is performing? Analytics. By studying how website visitors interact with the website design, we can strategically set new growth goals and advance your company's digital strategy.
After launching your strategic website, it's time to monitor its performance. It's our goal as a digital marketing agency to not only report on the results your new website is generating but also make proactive recommendations for ways to further amplify those results.
We know that things can come up after your company’s website launch— copy changes or edits, new photos or blog posts, and updates to your CMS or plugins, just to name a few. We intend to partner with you throughout the construction of your new website and well into the future. That’s why we offer ongoing website support and optimization on all our web design projects after the website's launch.
How to Find the Right B2B Website Design Agency
Building a website that encompasses everything that sets your business apart, attracts users, and drives sales is a huge undertaking. You must be comfortable with the agency you pick for such a project. So how do you find the right team? Here are a few tips to help you find the perfect B2B website design agency.
Look for an agency that:
Acts as a partner to your business
Find yourself a B2B web design agency that can be a trusted partner and resource from start to finish, one that’s not going to wish you good luck and bid you farewell on your launch date but rather assist as necessary as you use your website. What that partnership might look like can vary depending on how involved you or your team want to be in the website build process and/or outcome. Regardless of how closely you decide to work with your chosen agency, they must partner with you to set new goals and find the best ways to reach them.
Doesn’t outsource their work
Too many agencies tend to cut corners when it comes to building websites. And this can include outsourcing various aspects of your site to third-party vendors–vendors you’ll never see or interact with. This can cause communication breakdown, numerous change orders, delays during the build, and spell disaster post-launch when the site doesn’t perform or needs support. To ensure that you and your customers get the most out of your B2B website and that it is completed in a manageable timeline, you’ll want to work with a B2B marketing agency that is directly involved in every step of your site’s development.
Follows best practices
You’ll find no shortage of agencies that claim to “follow best practices,” but you won’t find many who can back it up. When deciding between B2B web design agencies, ask them to define the term and give concrete examples of how it relates to their business. And any agency worth your time and resources should be able to explain its best practices policy and exemplify it throughout the process.
Approaches design strategically
If customers and leads can’t make their way around your site, or if it’s not performing to the standards you expect, it doesn’t matter how good it looks; you’re going to lose customers. If potential customers are jumping off of your site without making a purchase or taking another action, it’s time to make a change. You need to find an agency focused on designing a website that does exactly what you need it to do at all times.
What you can do to prepare for your search:
Know your budget
You’ll want to have at least somewhat of an idea of what you want to spend before scheduling a face-to-face meeting. Make sure this range is realistic for both you and the agency. And keep in mind that this website, if built correctly, should last you many years and will be the cornerstone of your marketing strategies. In other words, this is not a time to cut corners or automatically go with the lowest bidder. Your website is a worthwhile investment; you deserve one that can put your business on the path to success.
Look at their work
See what else is out there. A B2B website design agency with experience should have plenty of other websites for you to browse and examine before ever making a final decision. Consider this your chance to see how this agency tackled other challenges and see if their views align with yours.
Read their reviews
What are people saying about this B2B website design agency? A simple online search should give you plenty of reviews to consider. And while you’ll certainly want to see the reviews on the agency’s site, make sure to investigate Google reviews, as well, as these tend to be more unfiltered and honest.
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Frequently Asked Questions
Why is a B2B Website Design So Expensive?
Building a new website is not something that’s going to be done in a few days or weeks. Building the perfect website takes planning, research, and hours upon hours of stakeholder collaboration before a single line of code is ever written. This is not something you’ll want to rush through. Your goal should be to have a website equal to or better than your leading competitors, which means making a financial investment equal to or greater than theirs. While there are certainly cheap or DIY options at your disposal, building a website is not something you want to skimp on. Remember, you get what you pay for.
How Can You Ensure You Get a Good ROI on Your B2B Website Design?
It all comes back to giving your site’s visitors a positive experience and defining clear goals for your site. Your site should give your customers exactly what they’re looking for while uniquely telling the story of your own company. You need to trust that your agency will partner with you to build a site that will do just that. If your site isn’t continuously attracting traffic, driving leads, and making your company money, it wasn’t worth the investment. By partnering with an agency that specializes in the marriage of website design and B2B SEO, you can be confident in your ROI.