What is Copywriting ?

Copywriting is every word, sentence, paragraph you read on a website, on a brand’s social media, in an advertisement, on a blog. If digital strategy is the blueprint, copy is the bricks. Copywriting is about producing the words: It’s about producing the right words in the right voice and tone. The right copy aligns with your business’s goals and messaging, and it’s implemented at every phase in the buyer’s journey. The right copywriting can make or break your digital marketing efforts.

Why is Copywriting Important?

Copy allows you to speak directly to your users and communicate your message. Just like visual or user experience design, copywriting should tell a story and guide users through different journeys. It needs to provide users with essential information and cultivate conversation and discussion. It needs to be strategic, creative and focused. The best copy ensures that strategic messages are delivered and relationships with your audience are nurtured to encourage conversion. Mixing this kind of copywriting with the right strategy is what delivers results—which is exactly what the team at Timmermann Group specializes in.