There is a difference between blogs written for thought leadership and those written for SEO. The main difference is the objective of each. The former is meant to establish brand authority and increase brand trust and credibility. The objective of the latter is to rank on Google, increase website traffic, and increase site conversions. That […]

The digital marketing realm is always evolving and if brand ambassadors aren’t consistently on the lookout for the next seismic shift in the way consumers interact with brands, they’re bound to get passed up by the competition. You should never stop trying to learn about your audience and experimenting with new ways to reach them. […]

If your business depends on people 1) finding your website and 2) sending you money in exchange for goods, then you’ve got your work cut out for you. It’s a simple premise, but convincing a faceless user or email address to pay for something they can’t touch or see up close is easier said than […]

Your blog is a valuable marketing tool–perhaps one of the most valuable marketing tools if you’re using it correctly–and knowing how to increase blog traffic can do wonders for your business. Your blog is an excellent way to inspire your customers, generate leads, establish yourself as a trusted voice in the market, and subtly reinforce […]

A strategic, focused, and cost-effective branded content strategy might just be what your company needs to reach a wider audience, enhance brand awareness, and boost sales…but what is branded content? Branded content is all around us whether you realize it or not. Branded content is an integral component of an effective branding strategy and can […]

Of the services we provide, social media marketing tends to be the one our clients think they could handle on their own. And, in some cases, they’ve come to us because they thought they could handle it on their own, quickly found out that they couldn’t, and now they need our help. The inclination to […]

Google has spoken, and now brands around the world are shifting to mobile-first content strategy. In late 2017, Google announced that beginning in July 2018, searches will take page speed into consideration when determining the ranking for mobile websites and keywords. Simply put, if your website takes longer to load, it won’t rank as highly […]

For years, “expert” marketers have prophesied that the end of the website is near. They’ll claim that websites are dead, and social media marketing rules the land of lead generation. These marketers like to downplay the influence of a website, arguing that, while your website may play a role in a consumer’s decision-making process, social […]

In the digital age of visual stimuli and short attention spans, graphics are everything! But not everyone has the time or budget for original photography or illustration. This is where provided stock images can save the day. Stock photos have been taken by professionals you didn’t have to hire, with all the signs of a […]

I am not a morning person. Anyone who has worked with me, has grown up with me, or has dated me, knows this. I am the person who sets 20 alarms in the morning, just to eventually wake up at the last possible minute. Coffee is my best friend, and going without it in the […]

Our world today has evolved into a fast-paced, multitasking culture designed by the introduction of the internet, mobile devices, and social media. Our shortened attention spans consistently crave new ideas and technologies that disrupt the status quo. For this reason, social networks advance their services regularly, attempting to keep up with consumer demands and a […]