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CPC inflation
08.05.2022 Rob Timmermann
PPC

CPC Inflation: Why Are PPC Costs Increasing?

The online advertising arena has become an increasingly crowded space. It’s becoming harder and harder to attract good, quality leads at scale. For entrepreneurs, SEM and SEO experts alike, this is most apparent in the rising cost-per-click (CPC) metric. According to Statista, the average cost-per-click worldwide was $0.52 at the beginning of 2021 compared to […]

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