Advice For Business Owners

As the effects of COVID-19 spun the entire world into a disoriented mess of uncertainty and “new normals”, business owners were faced with some tough decisions and unprecedented obstacles. I think it’s safe to say that just as no one knew what to expect, no one knew exactly how to respond. And being in the […]

Living and working while the economy is in a downturn can be downright scary. And for business owners, watching a once vibrant and engaged audience of consumers start to lose interest and distance themselves can spell disaster if you’re not prepared for it. Fortunately, recessions are just temporary and, if you’re doing things correctly, your […]

Introduction: Marketing your business during a recession can be tricky. While the country is tightening their collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. And hey, we know recessions are a scary time and we’re not trying to convince anyone […]

As a digital marketing agency, we love meeting new clients and learning about new industries. And there are a handful of questions that we get asked quite often. How many people are on your team? 24 and counting. What services do you offer? Lots! Do you have a ping pong table? No, but that’s not a […]

Having a small business website is a lot like owning a car. You can do everything in your power to keep that car running smoothly and looking pristine, but over time it’s going to start showing signs of age and wear. Sure, you can put some money into it and maybe get a few more […]

Find Your Niche Identify Your Target Market Conduct Market Research Analyze The Competition Pick The Correct Business Type For Your Company E-Commerce Brick-And-Mortar Virtual Marketplace Choose Your Business Structure Make Sure Your Online Business Is Legal Sales Tax Licensing Requirements Build Your Online Store Set Up Your Website E-Commerce Platforms Register Your Business’s Domain Name […]

One of the biggest hurdles for brands, especially in crowded marketplaces, is brand awareness. Obviously, people aren’t going to buy your product or service if they don’t know who you are. That’s why it’s so important to make sure that your brand and its message are being seen by your potential customers and that you’re […]

There are many key factors to consider when building your new e-commerce website, and among the most important is the Magento vs. WooCommerce platform comparison. Both e-commerce solutions have their pros and cons and their legions of enthusiastic supporters. But it’s important to take a deeper look at both Magento and WooCommerce to determine which […]

If you want your company to succeed, you can’t do it without setting better business goals and objectives for the new year, and an important part of setting better business goals and objectives is monitoring whether or not you’re on track to meet those goals. It’s easy to think that your goals are being met […]

If you’re thinking about building (or rebuilding) a website for your business, there are a lot of factors to consider when comparing Squarespace vs WordPress or any other website builder. Whether you’re looking at Squarespace, Wix, Weebly or another similar service, if you’re thinking about using one of these sites to build your website yourself, […]