Advice For Business Owners

One of the biggest hurdles for brands, especially in crowded marketplaces, is brand awareness. Obviously, people aren’t going to buy your product or service if they don’t know who you are. That’s why it’s so important to make sure that your brand and its message are being seen by your potential customers and that you’re […]

There are many key factors to consider when building your new e-commerce website, and among the most important is the Magento vs. WooCommerce platform comparison. Both e-commerce solutions have their pros and cons and their legions of enthusiastic supporters. But it’s important to take a deeper look at both Magento and WooCommerce to determine which […]

If you want your company to succeed, you can’t do it without setting better business goals and objectives for the new year, and an important part of setting better business goals and objectives is monitoring whether or not you’re on track to meet those goals. It’s easy to think that your goals are being met […]

If you’re thinking about building (or rebuilding) a website for your business, there are a lot of factors to consider when comparing Squarespace vs WordPress or any other website builder. Whether you’re looking at Squarespace, Wix, Weebly or another similar service, if you’re thinking about using one of these sites to build your website yourself, […]

There are many factors to consider when determining whether to hire a digital marketing agency or set up an in-house agency. These factors include expertise, perspective, capacity, cost, relevance, stability, and results. Let’s examine each of these elements in more detail to see if hiring a digital marketing agency is the right decision for your […]

Google has spoken, and now brands around the world are shifting to mobile-first content strategy. In late 2017, Google announced that beginning in July 2018, searches will take page speed into consideration when determining the ranking for mobile websites and keywords. Simply put, if your website takes longer to load, it won’t rank as highly […]

A coworker recently came to me and told me about a conversation he was having with a local business owner, who informed him that his company was primarily a business to business (B2B) company, therefore he didn’t “need marketing.” At first, I thought it was a joke. Why would this business owner actually believe that […]

For years, “expert” marketers have prophesied that the end of the website is near. They’ll claim that websites are dead, and social media marketing rules the land of lead generation. These marketers like to downplay the influence of a website, arguing that, while your website may play a role in a consumer’s decision-making process, social […]

A lot has changed in the world of websites and digital marketing in the 20 years since this TV commercial appeared. A lot more hasn’t. Digital marketing has been with us for more than a quarter century. Technological advances, increased access to the internet and evolving consumer habits dictate that all businesses keep digital top-of-mind […]

Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]