Advice For Business Owners

If you’re involved in general marketing, you may be familiar with the terms “reactive marketing” and “proactive marketing,” but at Timmermann Group, we think about these marketing strategies uniquely, particularly regarding reactive marketing and what it means for digital marketing. Instead of thinking of marketing strategy as inbound or outbound, we pull back and look […]

In today’s hyper-connected business world, having a solid marketing strategy is a prerequisite for success. But what exactly is a digital marketing strategy, why is it so important, and how can you create one that works for your business? What Is a Digital Marketing Strategy? Digital marketing strategies outline how you intend to leverage virtual […]

Legal services in America are booming, projected to grow from $375.66 billion in 2024 to nearly $428 billion by 2029. But for individual law firms, bigger isn’t always better. In fact, it often means the opposite—more competition. Learn how law firm marketing can ensure your firm captures its share of this expanding market in our […]

Introduction Running a coffee shop is about more than just serving great coffee – it’s about creating an experience that keeps customers coming back. In an industry driven by brand loyalty and customer relationships, having a strategic marketing plan can make the difference between a struggling café and a thriving community hub. At Timmermann Group, […]

Understanding marketing agency pricing is crucial for businesses looking to budget for their marketing efforts. This article will walk you through the various pricing models agencies use, such as hourly rates, project-based fees, and retainers, so you can make informed decisions about which model best suits your needs. Key Takeaways Understanding pricing models like hourly, […]

Working with a marketing agency can transform your business, but how do you ensure a successful partnership? This guide will help you navigate the process from setting clear expectations and effective communication to choosing the right agency and measuring success. Key Takeaways Set clear expectations and define specific goals from the beginning to ensure everyone […]

In digital marketing, keeping up with the latest trends is not just beneficial—it’s crucial. As consumer behaviors and technological capabilities evolve, marketing strategies must change, too, to continue effectively engaging audiences and staying competitive and relevant. The digital world evolves rapidly with new tools, platforms, and strategies, and it’s a lot to keep up with […]

In the dynamic realm of business-to-business (B2B) marketing, adaptation is not just a strategy; it’s necessary to remain competitive and innovative in the marketplace. This year, B2B marketing continues to evolve with transformative shifts in consumer behavior, technological innovation, and market dynamics. In this blog, we’ll explore the top digital marketing trends in B2B for […]

Lawyers, above all else, know perception is everything. In a world where a single click can shape reputations and influence decisions, your Avvo score can be the difference between a steady stream of clients and a barren inbox. Continue reading as we discuss a few strategies to increase your Avvo rating. A Quick Glance Into […]

Let’s talk about franchising. For some, it’s a way to turn past success into passive income. For others, it’s a way to leverage established brands’ resources without reinventing the wheel. Continue reading to learn more about the different roles and duties that make this business model work. Franchise Agreements at a Glance A franchise is […]