If you’re looking to estimate your website’s return on investment (ROI) B2B website conversion rates are the industry standard for measuring financial success. Whether your digital marketing efforts are composed in-house or by a reputable B2B marketing agency, conversion rate optimization is the key to a successful website. By definition, conversion rate (CR) equals the […]

If you want your company to succeed, you can’t do it without setting better business goals and objectives for the new year, and an important part of setting better business goals and objectives is monitoring whether or not you’re on track to meet those goals. It’s easy to think that your goals are being met […]

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

Timmermann Group is proud to call ourselves a certified Google Partner – specializing in Mobile, Display, Search, Shopping, and Video campaigns. But while we may be excited about this fact, you may be wondering what a Google Partner is and why it’s important to choose a digital agency that holds this distinction. Certified Specialists In […]

Google Analytics is great! Hundreds of reports of data that can be used to gauge the health of your business. Some reports are used to measure lead indicators (think website visits that should potentially turn into conversions), and some reports are used to measure lag indicators (think the actual conversions, or sales). I want you […]

Here is how it works: You work hard to build your brand. You pay money to an advertiser to build your brand even more. They steal the traffic you have already built for your brand. They show you data that demonstrates they are sending you traffic. They ask for money for the traffic. You pay […]

Every day at Timmermann Group we turn to data to determine how to allocate our client’s marketing dollars, measure their success, and plan for the future of their business. With hard numbers as such an important factor in our decision making process, there’s no doubt that our team doesn’t believe that a little analytics analysis can […]

When Jake Arrieta was drafted by the Baltimore Orioles in 2007, he was the hopeful for the savior the team needed. Securing the highest paying fifth round draft contract, Arrieta was presumed to be a star. However, he quickly fell flat of everyone’s expectations, earning consistently high ERAs, or earned run average, an important metric […]

The time has come for a new website design. Your current site was built around five years ago and while great at that time, it does not incorporate the new technologies that are available today. Some of those new technologies are database driven and responsive websites. Database driven websites pull their information from a database […]