The digital marketing realm is always evolving and if brand ambassadors aren’t consistently on the lookout for the next seismic shift in the way consumers interact with brands, they’re bound to get passed up by the competition. You should never stop trying to learn about your audience and experimenting with new ways to reach them. […]

If your business depends on people 1) finding your website and 2) sending you money in exchange for goods, then you’ve got your work cut out for you. It’s a simple premise, but convincing a faceless user or email address to pay for something they can’t touch or see up close is easier said than […]

Both long tail and short tail keywords serve as the foundation on which search engine optimization (SEO) is built. Keywords in your site’s content are what make it possible for Google and other search engines to determine what your site is about, who needs to know about it, and how it will be prioritized in […]

Your blog is a valuable marketing tool–perhaps one of the most valuable marketing tools if you’re using it correctly–and knowing how to increase blog traffic can do wonders for your business. Your blog is an excellent way to inspire your customers, generate leads, establish yourself as a trusted voice in the market, and subtly reinforce […]

SEO is complicated and SEO myths contribute to the topic’s intricacy. Anyone who remotely suggests otherwise, or claims to have “cracked the code,” is lying through their teeth. Like it or not, there are no shortcuts or easy outs when it comes to ranking your site. Basically, staying on top of the latest SEO strategies, […]