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05.04.2023 Rob Timmermann
News

Make the Switch: A GA4 Migration Guide for Businesses

Chances are, you’re a business owner or marketer who relies on Google Analytics to track your website’s traffic and conversions. In that case, it’s time to pay attention. The Google Universal Analytics (UA) we’ve known and loved for years is being replaced with the new Google Analytics 4 (GA4), a more robust platform that provides […]

blog post alongside graph depicting increase in traffic
10.07.2022 Rob Timmermann
SEO

How to Increase Your Blog Traffic

Your blog is a valuable marketing tool–perhaps one of the most valuable marketing tools if you’re using it correctly–and knowing how to increase blog traffic can do wonders for your business. Your blog is an excellent way to inspire your customers, generate leads, establish yourself as a trusted voice in the market, and subtly reinforce […]

08.23.2022 Rob Timmermann
News

Is SEO Worth the Investment?

For any business looking to succeed online, SEO is an essential investment. Though it requires time and resources, a well-executed SEO strategy can be the difference between success and failure. Studies have shown that businesses that invest in an SEO strategy are more likely to see a significant return on their investment. In one recent […]

01.18.2022 developers
Branding

The Great QR Code Comeback

QR, or Quick Response, codes rise and fall, and rise again is an interesting case study in technology that came before its time and how it can be repurposed to shape not only our marketing strategies for the future, but the global economy. To appreciate the QR code comeback we’re seeing today, we must first […]

11.18.2021 Rob Timmermann
News

Why Is A Style Guide Important For Successful Branding?

Consistency is at the heart of any brand and without it, your company’s messaging loses its edge. That’s not to say that brands don’t evolve over time (they do), but these evolutions are the product of exhaustive research and collaboration and not based on the day-to-day whims of your creative team members. In your daily […]

06.14.2021 Rob Timmermann
News

What Is Google EAT and Why Is It Important?

If you are in a position that requires creating, posting, and updating website content, you might have heard a thing or two about Google E-A-T. Depending on the industry you’re in or the subject your site’s content talks about, Google E-A-T can be a major factor in how Google views your site, how it values […]

03.22.2021 Rob Timmermann
News

Top 10 Must-Have Website Features

Building a new website and picking out the perfect website features to include can be an exciting process. But as is the case with any major investment in the future of your business or organization, it can also be a little nerve wracking. Coming up with an attractive and functional web design that is everything […]

02.24.2021 Rob Timmermann
News

How FOMO Can Kill Your SEO

  Chances are, there’s something happening somewhere right this minute that you desperately want to be a part of. People are out there having the times of their lives and you’re here with us (thanks, by the way). It’s simply not fair, we get it. This fear of missing out (or FOMO) can be crippling […]

Books of law cases lined on a bookshelf.
05.25.2019 Rob Timmermann
News

How Do I Increase My Avvo Rating?

Avvo is a directory that connects people with local lawyers specializing in the type of law they need help with. Its popularity, ease of use, and ability to direct users toward a lawyer who fits their needs exactly make Avvo a prime platform for lawyers and law firms looking to connect with potential clients. Clients […]

Person using a pencil to point to writing on a page of paper between two laptops as another person looks on, only their arms are visible.
04.05.2019 Rob Timmermann
News

How to Use Social Media Marketing for Your Law Firm

Social media is now an integral part of marketing for many law firms. According to the American Bar Association’s (ABA) 2018 TECHREPORT, 76% of respondents have a social media presence. But what about the remaining 24%? The remaining 24% are likely missing out on the financial value of social media. Ignoring or dismissing social media […]

A man in a suit looks at both a laptop and a cell phone.
03.25.2019 Rob Timmermann
News

5 Tips for Improving Your Law Firm’s Website Design

A law firm or lawyer’s website can be the difference between landing a new client and being passed over, and it is a must-have element of any effective legal marketing campaign. Completing a conversion can be helped along by a few factors, and these web design tips will help potential clients find your site, get […]

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05.04.2023
Make the Switch: A GA4 Migration Guide for Businesses
02.28.2023
Should You Improve or Redesign Your Website?
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