As the effects of COVID-19 spun the entire world into a disoriented mess of uncertainty and “new normals”, business owners were faced with some tough decisions and unprecedented obstacles. I think it’s safe to say that just as no one knew what to expect, no one knew exactly how to respond. And being in the […]

Living and working while the economy is in a downturn can be downright scary. And for business owners, watching a once vibrant and engaged audience of consumers start to lose interest and distance themselves can spell disaster if you’re not prepared for it. Fortunately, recessions are just temporary and, if you’re doing things correctly, your […]

If you’re finding it difficult to get a grasp on digital marketing for your manufacturing company, you’re not alone. Finding the right digital marketing angles that will effectively reach your customers can be challenging. For this reason, a lot of manufacturing marketers are reluctant to embrace digital marketing strategies and will stick with more traditional […]

Marketing for manufacturers and other B2B companies can be a challenge. Without a clear and dedicated plan for strategic marketing, a lot of manufacturing companies find themselves trapped into doing the same thing over and over, year in and year out, without embracing new marketing opportunities. Unfortunately, failing to adapt to new strategies can be […]

Manufacturing marketers are faced with tough challenges when it comes to finding the best ways to promote their companies. While consumer marketing is tricky enough, B2B digital marketing is a completely different ballgame that requires a great deal of planning, research, and collaboration. It can be a lot to take on, which is a major […]

One of the biggest problems that manufacturing marketers face is staying ahead of digital marketing trends and best practices. Unfortunately, the manufacturing industry as a whole has been reluctant to adapting new technologies when it comes to marketing strategies. We hear all too often from our manufacturing clients that their marketing initiatives basically start and […]

Avvo is a directory that connects people with local lawyers who specialize in the type of law that they need help with. Its popularity, ease of use, and ability to direct users toward a lawyer who fits their needs exactly all make Avvo a prime platform for lawyers and law firms looking to connect with […]

Traditionally, manufacturing has largely been an industry resistant to advancements in digital marketing. Many companies stick with conventional and proven tactics like print ads and trade shows to showcase their products and generate leads. And there’s nothing wrong with that, frankly. But in order to truly maximize your marketing efforts and produce a marketing strategy […]

Social media is now an integral part of marketing for many law firms. According to the American Bar Association’s (ABA) 2018 TECHREPORT, 76% of respondents have a social media presence. But what about the remaining 24%? The remaining 24% are likely missing out on the financial value of social media. Ignoring or dismissing social media […]

A law firm or lawyer’s website can be the difference between landing a new client and being passed over, and it is a must-have element of any effective legal marketing campaign. Completing a conversion can be helped along by a few factors, and these web design tips will help potential clients find your site, get […]