Chances are, you’re a business owner or marketer who relies on Google Analytics to track your website’s traffic and conversions. In that case, it’s time to pay attention. The Google Universal Analytics (UA) we’ve known and loved for years is being replaced with the new Google Analytics 4 (GA4), a more robust platform that provides […]

Your blog is a valuable marketing tool–perhaps one of the most valuable marketing tools if you’re using it correctly–and knowing how to increase blog traffic can do wonders for your business. Your blog is an excellent way to inspire your customers, generate leads, establish yourself as a trusted voice in the market, and subtly reinforce […]

For any business looking to succeed online, SEO is an essential investment. Though it requires time and resources, a well-executed SEO strategy can be the difference between success and failure. Studies have shown that businesses that invest in an SEO strategy are more likely to see a significant return on their investment. In one recent […]

QR, or Quick Response, codes rise and fall, and rise again is an interesting case study in technology that came before its time and how it can be repurposed to shape not only our marketing strategies for the future, but the global economy. To appreciate the QR code comeback we’re seeing today, we must first […]

Consistency is at the heart of any brand and without it, your company’s messaging loses its edge. That’s not to say that brands don’t evolve over time (they do), but these evolutions are the product of exhaustive research and collaboration and not based on the day-to-day whims of your creative team members. In your daily […]

If you are in a position that requires creating, posting, and updating website content, you might have heard a thing or two about Google E-A-T. Depending on the industry you’re in or the subject your site’s content talks about, Google E-A-T can be a major factor in how Google views your site, how it values […]

Building a new website and picking out the perfect website features to include can be an exciting process. But as is the case with any major investment in the future of your business or organization, it can also be a little nerve wracking. Coming up with an attractive and functional web design that is everything […]

  Chances are, there’s something happening somewhere right this minute that you desperately want to be a part of. People are out there having the times of their lives and you’re here with us (thanks, by the way). It’s simply not fair, we get it. This fear of missing out (or FOMO) can be crippling […]

Avvo is a directory that connects people with local lawyers specializing in the type of law they need help with. Its popularity, ease of use, and ability to direct users toward a lawyer who fits their needs exactly make Avvo a prime platform for lawyers and law firms looking to connect with potential clients. Clients […]

Social media is now an integral part of marketing for many law firms. According to the American Bar Association’s (ABA) 2018 TECHREPORT, 76% of respondents have a social media presence. But what about the remaining 24%? The remaining 24% are likely missing out on the financial value of social media. Ignoring or dismissing social media […]

A law firm or lawyer’s website can be the difference between landing a new client and being passed over, and it is a must-have element of any effective legal marketing campaign. Completing a conversion can be helped along by a few factors, and these web design tips will help potential clients find your site, get […]