Building and implementing the right strategies to market your B2B company is no easy feat. Unlike that coffee shop on the corner, a chalkboard easel and fishbowl full of business cards aren’t going to help you sell your products. B2B marketing is a world with lots of room for experimentation, yet very little room for […]

Of the services we provide, social media marketing tends to be the one our clients think they could handle on their own. And, in some cases, they’ve come to us because they thought they could handle it on their own, quickly found out that they couldn’t, and now they need our help. The inclination to […]

Chances are likely that if you’re reading this, you don’t need to be sold on the “why social media marketing is important” spiel. And that’s great. By simply embracing paid social media advertising as a valuable marketing channel, you’re already way ahead of the game when it comes to digital marketing. Now it’s time to […]

If you’re a business owner in 2020, it’s probably a safe bet that you’re already on Facebook and using it to at least some degree. In fact, I’d bet that building up your company’s Facebook page and inviting all of your friends to like it was one of the first things you ever did in […]

When it comes to advancing your brand through digital marketing, you might be wondering: between social media and SEO, which is the better investment? Unless you’re fortunate enough to have an unlimited digital marketing budget at your disposal (and, let’s be honest, not many of us are) then it really comes down to what will […]

One of the biggest hurdles for brands, especially in crowded marketplaces, is brand awareness. Obviously, people aren’t going to buy your product or service if they don’t know who you are. That’s why it’s so important to make sure that your brand and its message are being seen by your potential customers and that you’re […]

Periodically, Timmermann Group will introduce you to one of our talented team members so that you can learn more about them, their role at TG and their approach to helping our clients achieve their business goals and objectives. This month, we spent some time with Brandon Judd, our Senior Social Media Specialist, to learn more […]

Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

As the business world becomes more ingrained with the digital landscape, content on your digital properties continues to become a need for every organization. Social media marketing has transformed from an amusing niche on the sideline, to a major player in a diversified marketing plan. What is unfortunate for those working in the digital marketplace however, […]