Social Media

One of the biggest hurdles for brands, especially in crowded marketplaces, is brand awareness. Obviously, people aren’t going to buy your product or service if they don’t know who you are. That’s why it’s so important to make sure that your brand and its message are being seen by your potential customers and that you’re […]

Periodically, Timmermann Group will introduce you to one of our talented team members so that you can learn more about them, their role at TG and their approach to helping our clients achieve their business goals and objectives. This month, we spent some time with Brandon Judd, our Senior Social Media Specialist, to learn more […]

Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

As the business world becomes more ingrained with the digital landscape, content on your digital properties continues to become a need for every organization. Social media marketing has transformed from an amusing niche on the sideline, to a major player in a diversified marketing plan. What is unfortunate for those working in the digital marketplace however, […]

I am not a morning person. Anyone who has worked with me, has grown up with me, or has dated me, knows this. I am the person who sets 20 alarms in the morning, just to eventually wake up at the last possible minute. Coffee is my best friend, and going without it in the […]

As long as humans have been in existence, in some fashion, comedy has been around. Comedic entertainment is a way to ignore reality for short time, and indulge in intrigue, laughter, and unity. Sure, comedy is subjective, just as all forms of art are. But when it is done correctly, comedy can engender a feeling […]

As the music industry shifts and changes, artists have to find more innovative ways to capture the attention of their audience among all the noise, literally. From Twitter tirades to TV appearances, artists are constantly pushing their brand and product. Despite all the additional hype, when it comes to ensuring your music sells, nothing quite […]

Every day at Timmermann Group we turn to data to determine how to allocate our client’s marketing dollars, measure their success, and plan for the future of their business. With hard numbers as such an important factor in our decision making process, there’s no doubt that our team doesn’t believe that a little analytics analysis can […]

More than ever, people are discussing if there is truly financial value in performing social media marketing for their business. Some are currently embracing social media as a vital part of their marketing strategy and have been for years. Others are so scared of making the wrong decision that they have decided to do nothing […]