QR, or Quick Response, codes rise and fall, and rise again is an interesting case study in technology that came before its time and how it can be repurposed to shape not only our marketing strategies for the future, but the global economy. To appreciate the QR code comeback we’re seeing today, we must first […]

The digital marketing realm is always evolving and if brand ambassadors aren’t consistently on the lookout for the next seismic shift in the way consumers interact with brands, they’re bound to get passed up by the competition. You should never stop trying to learn about your audience and experimenting with new ways to reach them. […]

A strategic, focused, and cost-effective branded content strategy might just be what your company needs to reach a wider audience, enhance brand awareness, and boost sales…but what is branded content? Branded content is all around us whether you realize it or not. Branded content is an integral component of an effective branding strategy and can […]

It doesn’t take a sophisticated art connoisseur to tell the difference between a gorgeous website design and a terrible one. Even if you can’t put your finger on why exactly, you KNOW an ugly website when you see it. And you might not be surprised to know that nothing is going to drive visitors away […]

The cannabis industry in America is growing at an incredible, and yet not entirely unexpected rate. As more and more states ease restrictions on recreational marijuana usage, the playing field is widening for dispensary owners, processors, and growers. According to Forbes, the cannabis industry is expected to surpass $47 billion by 2027 (up from just […]

As a business owner or marketing manager, time is of the essence. You’ve got about a thousand items on your to-do list and they’re all due… right now. The last thing you want to worry about is re-explaining to your marketing firm why the graphic design they created totally missed the mark. As a marketing […]

In the digital age of visual stimuli and short attention spans, graphics are everything! But not everyone has the time or budget for original photography or illustration. This is where provided stock images can save the day. Stock photos have been taken by professionals you didn’t have to hire, with all the signs of a […]

I am not a morning person. Anyone who has worked with me, has grown up with me, or has dated me, knows this. I am the person who sets 20 alarms in the morning, just to eventually wake up at the last possible minute. Coffee is my best friend, and going without it in the […]

As long as humans have been in existence, in some fashion, comedy has been around. Comedic entertainment is a way to ignore reality for short time, and indulge in intrigue, laughter, and unity. Sure, comedy is subjective, just as all forms of art are. But when it is done correctly, comedy can engender a feeling […]

When Jake Arrieta was drafted by the Baltimore Orioles in 2007, he was the hopeful for the savior the team needed. Securing the highest paying fifth round draft contract, Arrieta was presumed to be a star. However, he quickly fell flat of everyone’s expectations, earning consistently high ERAs, or earned run average, an important metric […]