A content audit is an excellent start if you want to improve your website content. By taking inventory of what you have, you can make informed decisions about what to keep, update, and ditch altogether.
But you might be asking what exactly a content audit is.
A content audit is an in-depth analysis of all the content on your website. This content audit includes editing the content on your product or service pages, blog posts, images, videos, or PDFs.
A content audit aims to help you determine what content is performing well and what content isn’t. A content audit can help determine what content to keep and eliminate from your website.
To perform a content audit, you’ll need to review your website’s content and grade it on a scale of 1-5. The criteria for grading can vary, but some common factors include:
• Relevance: Is the content relevant to your target audience?
• Engagement: Does the content encourage engagement?
• Quality: Is the content well-written and free of errors?
• Traffic: Does the content generate or receive traffic?
• Backlinks: Does the content have backlinks pointing to it?
• Crosslinks: Does the content link to other pages on your website?
Once you’ve graded your content, you can decide what to keep, edit, combine, and remove. Remember, not all content needs to be perfect — but it should be good enough to serve its purpose.
If you’re not sure how to perform a content audit, or if you want someone else to do it for you, consider hiring a content marketing agency. They can help you figure out what content is working and what isn’t, and they can also help you create new content that will be more successful.