The digital marketing realm is always evolving and if brand ambassadors aren’t consistently on the lookout for the next seismic shift in the way consumers interact with brands, they’re bound to get passed up by the competition. You should never stop trying to learn about your audience and experimenting with new ways to reach them. With that, here are a few predictions (some bolder than others) that we’re making for digital marketing in 2022.
1) Short-form video will be a priority
With the massive popularity of Tik Tok videos, Instagram Reels, YouTube Shorts, and Facebook Stories, expect short-form video production to be a major component of marketing in 2022. Short-form videos are sharable, engaging, fast, and inexpensive making their potential for ROI higher than most any other video format. Brands that strategically embrace and invest in these platforms can expect to see a big jump in brand awareness and engagement.
2) Brand Differentiation
Perhaps more than ever before, brands will be forced to adhere to the iconic (albeit grammatically incorrect) Apple slogan: Think Different. Expect 2022 to be a pivotal year in terms of brand differentiation. By stepping outside the box and setting your brand apart from lookalike competitors, you’re promoting brand recognition, loyalty, and advocacy among your prospective consumers.
3) Mobile Commerce
In 2021, mobile commerce accounted for 73 percent of the global e-commerce market and that “trend” is showing no signs of slowing. For B2C businesses reliant on mobile traffic, it is more important than ever before to have a fully functioning “buy now” feature in place and operable. If your site and/or app aren’t set up for easy browsing and easy shopping, it’s time to make the leap.
4) Facebook Will Still Reign Supreme
Not exactly a hot take, we know. The “Metaverse” is growing and despite regular reminders that “people are leaving Facebook in droves”, the fact of the matter is that with more than 3 billion active users, Facebook is and will continue to be a dominating force for your brand’s social media marketing strategy. It’s not going anywhere anytime soon.
5) Storytelling Is Key
More and more, customers are looking for authenticity from the brands with which they align themselves. Sales gimmicks, tricks, and other for-show song and dance numbers aren’t cutting it anymore. If you’re not already, it’s time to relate more personally with your audience and tell the story of your brand. Share your expertise, but give your brand an authentic voice and persona. Don’t try to sell yourself to people, but rather explain who you are and what you represent in a way that is going to connect with your audience. Your customers will thank you.
6) Increased focus on SEO
After being glued to our respective screens for an entire pandemic, users are becoming desensitized to paid online advertising. Banner ads and PPC Google listings are unlikely to deliver the results you deserve. We recommend investing those dollars back into your site using search engine optimization (SEO) to ensure that it is being organically picked up by search engines and viewed as an essential resource for your audience. The expertise, authority and trust of a high-ranking site simply cannot be bought.
At Timmermann Group, our team of in-house developers, content strategists, copywriters, designers, and marketing professionals are ready to help you elevate your brand. Let’s work together to reach your goals for digital marketing in 2022 and beyond.