SEO Pricing Packages: How Much Should You Spend on SEO in 2024?
Tired of those monthly meetings filled with questions like, “Where’s the return on our digital marketing strategy?” or “Are we overspending on content optimization?” You’re not alone. In an age where every self-proclaimed guru hawks their own version of SEO success, it’s hard to tell whether you’re truly getting your money’s worth, or just becoming another face in the crowd. Here’s what you need to know about SEO pricing packages in 2024.
How Much Does SEO Cost in 2024?
Search Engine Optimization (SEO) typically costs $50 – $100/hour, $1,000 – $5,000/project, and anywhere from $1,500 to $10,000/month.
While most businesses fall within this threshold, remember that these numbers are just averages. In reality, several different factors can influence what your company spends on SEO.
These factors include, but are not limited to:
- The quality of content you receive.
- The size of your business.
- Which services are (or aren’t) included in your SEO package.
Breaking Down SEO Pricing: Expected ROI Based on Your Monthly Spend
$500 – $1,000
A bunch of companies spend this much on SEO. And, here is what you get for a return on that investment: nothing. SEO companies that charge this don’t do much more than take your money and send you a monthly SEO report. After all, there’s not really any incentive for them to do any good work for you. They typically tell you they are performing “SEO Maintenance” or posting AI-written blog posts. But let’s be honest, $500 a month barely covers the overhead costs on their end.
$1,500 – $2,000
Some SEO activities are produced here which, in theory, should equal revenue. However, most of the “SEO activities” produced at this level are informational blogs that do not even support the website’s transactional pages. On paper, it looks like work is being performed on your behalf. So many clients keep this service even though the SEO agency can’t show that keywords are rising in ranking, organic traffic is increasing, or revenue is being generated… and that is because it’s not.
$2,500 – $3,000
This is where you can finally start to see some ROI. I would reserve this budget for small businesses, such as single-location businesses, that are not highly competitive.
Examples:
- Small Law Firms
- Boutique Fitness
- Niche Healthcare
- Real Estate Agents
- Professional Services
- Single Location Retail
- Low-Competition Home Services (Architects, Landscapers, Irrigation)
$4,000 – $5,000
Here, you can anticipate a bigger return on investment. This budget is ideally suited for small businesses, such as single-location enterprises operating in moderately competitive niches.
Who Spends This?
Small businesses that are a bit bigger.
Examples:
- Competitive Home Services (Roofing, HVAC, Windows)
- General Contractors
- Sub-Contractors
- Fancy Restaurants
- Small Manufacturing
- Multi-Location Retail
$6,000 – $10,000
At this level, you can expect a very substantial return on investment. This budget is best allocated to medium-sized businesses, such as those with multiple locations operating in competitive niches.
Who Spends This?
Medium businesses with more than one location.
Examples:
$15,000 – $25,000
Few companies are spending this much, and if you are, the ROI is so large that you should be getting a 10x return. This budget is best reserved for those who want to dominate their local niche and establish themselves on a national scale.
Who Spends This?
Businesses that want to be the best in their area or the whole country.
Examples:
- Big Health Companies
- Famous Restaurant Chains
- Large Online Stores
- Large Law Firms
- Franchises
$50,000 – $100,000
Although not many companies invest at this level, those that do see enormous benefits. If you choose to allocate this budget, you can expect a return so significant that it yields at least a 15x return on investment. This budget is ideal for those aiming to dominate their industry on a national scale. Your enterprise SEO company should grant you market exclusivity for this amount.
Who Spends This?
The biggest businesses want to be the best in the country or in really tough markets.
Examples:
- National Store Chains
- Top Healthcare Companies
- Very Large Law Firms
- Really Big Online Stores
- National Fitness Chains
SEO Prices That Make Sense
Are you fed up with the guesswork and uncertainty surrounding SEO? It’s time to partner with the digital marketing experts at Timmermann Group. We’ve developed an agile, data-driven process that delivers for businesses of all sizes. No matter your monthly SEO budget—be it $2,500 or $50,000—every dollar is put to work, transforming your online visibility into measurable revenue growth.
So, why settle for the trial-and-error approach when you can have a trusted, results-driven partner in your corner? Contact us today to learn how our Rankings to Revenue approach can help you dominate your market.