Did you know there are people online right this very minute—possibly in your neighborhood—who need your roofing services and are ready to get a new roof? If your roofing website isn’t ranking on the first page of Google, you can bet these valuable leads will go to your competition. Get your site in front of those already looking for what you are selling by partnering with the roofing SEO agency Timmermann Group.
Roofing Search Engine Optimization (SEO) involves identifying specific keywords your potential customers are typing into Google and then continually optimizing your website to allow it to rank on the first page of Google. Together, we can give your site the authority and credibility it needs to advance your roofing company to the first page of Google and above your competitors.
Roofing SEO Services
To get your roofing website ranking, we first have to find out what’s already working and where we can improve. We do this by conducting an SEO audit examining how your site performs compared to your competitors’ sites. From here, we can identify potential opportunities and make strategic recommendations for growth.
To get your site in front of potential leads, we have to first figure out how those leads are going about their searches and what words they’re using to do so (e.g., “roofing companies near me” or “roofing contractors in city name”). The more keywords we can get to show up on the first page of Google, the more traffic and leads you’ll see.
SEO copywriting is the process of filling your site with content your customers will find valuable and informative. This will benefit your roofing company in two key ways: it will subtly remind your site’s visitors that you are a trusted expert in the roofing industry, and it will let Google see that your site is a valuable resource for its own users. SEO copywriting is a complicated balance of keyword research and compelling content.
Of course, Google will look at more than just the words on your page when deciding how you should rank organically. It will see how your site is accessed and what other sites link to your own. A link to your roofing website is essentially a validation that your site might be of service to those needing roofing services.
On-page optimization addresses all aspects of your roofing company’s website—the copy, images, meta titles, descriptions, etc. When Google decides what roofing companies deserve on its coveted first page, all of these variables are considered. Google’s mission is to find the most reliable and relevant site for its users, and it’s up to you to prove that your site is just that.
Once your site generates organic traffic, it’s time to start pulling analytics reports, analyzing data and planning for even greater roofing SEO success. Regularly analyzing the results of your efforts is crucial to staying on the path to success.
How To Find The Right Roofing SEO Agency
Many companies will claim to be roofing SEO experts, but only a handful will be able to back it up with experience and results. So before you sign into a agreement you’ll regret, here are some things to keep in mind:
Look For A Roofing SEO Agency That:
Partner with an roofing SEO agency that understands marketing beyond SEO:
It’s rare for a service like roofing SEO to stand on its own. Optimizing your roofing site involves grasping your site’s website development, content marketing, copywriting, and design. We suggest finding a full-service roofing marketing agency that can handle all of these aspects and use them to create a strategic marketing plan.
Look for a roofing SEO agency that does SEO in-house:
Many roofing SEO agencies outsource their SEO responsibilities to freelancers on a contract basis. This practice might work in a less competitive industry, but you must ensure that your site is getting in front of the roofing leads your business needs. And to do this, you need to have a cohesive SEO team that works together to advance your brand.
Find an roofing SEO agency that provides detailed reporting and analysis:
They’re lying if an agency says they can have your roofing company organically ranking #1 on the first page of Google in a day or two. It doesn’t work like that for SEO. You and the agency you pick need to set aggressive yet realistic goals regarding ranking your website on the first page of Google. Furthermore, your roofing SEO agency should be able to help you outline these goals and come up with detailed plans to achieve them.
Read reviews, case studies, and testimonials:
A roofing SEO agency worth your investment should have plenty of resources you can use to help you make an informed decision. You’ll want to visit the agency’s site and see the reviews and case studies they’ve posted themselves, but take it a step further and see what people are saying on Google and social media for a more honest and honest and unfiltered look.
Frequently Asked Questions
Why are organic search rankings important for roofing companies?
Organic search rankings are Google’s way of validating your roofing company. A roofing site SEO optimized for organic search engine traffic is one of the best ways to reach homeowners ready to purchase and convert these leads into sales. Securing a spot on Google’s first page means you’re more likely to turn a lead into a client.
How do I know if there is an opportunity for SEO to be profitable for my roofing company?
We calculate this by selecting an applicable keyword for which a prospective client might search and analyzing how many people are searching for that exact term. For example, if you’re ranking for a search term like “roofing company near me” with a monthly search volume of X, multiply that number by the average amount you make from a sale. This result reflects the revenue potential for one month by ranking on the first page of Google for that single keyword. But if you’re buried on page two or three of Google, then it’s highly unlikely any leads will even find you.
How important is a website to achieving better rankings?
Your roofing company’s website is the most important aspect of roofing SEO. SEO is fluid and ever-changing, so even if you’re ranking #1 for several roofing-related keywords, there is still work to be done. Google is constantly evaluating your website (and your competitor’s) to determine who is most worthy of the coveted first page of organic search results. And if you’re not consistently working to improve your site, your competitors will slowly but surely edge you out. True SEO success has to be rooted in a strategic, informative, and easy-to-navigate website.
Learn More About Roofing SEO
SEO, or “Search Engine Optimization,” is the process of getting your website noticed by Google and other search engines. The better your SEO, the higher you’ll rank in organic (i.e., free or unsponsored) search results. What this means for your roofing company is that when a potential customer heads to Google to search for things like “Roofing Companies Near Me” or “San Antonio Roofing Contractors,” they find you first instead of your competitors.
Unfortunately, ranking on Google is easier said than done. It is highly competitive, and for a good reason. Remember that every other roofer wants their name on Google’s first page just as much as you do. A high-ranking website is Google’s way of telling potential customers what roofing companies are the most credible.
So how does Google decide who gets those coveted top spots? This is where it gets complicated. Google has a very particular and ever-changing algorithm that evaluates factors including but not limited to page speed, mobile friendliness, backlinks, domain authority, and website content. To put it another way, a roofing company with a thorough and user-friendly website comprising content catered specifically to those in the market for new roofs will rank higher than a shoddy, slow, and largely uninformative website.
That’s not to say that one company’s roofs are superior to the other’s. That may not be the case at all. Remember, search engines only rank the quality of a roofer’s website and domain–not the quality of their craftsmanship or customer service level.
In theory, all ranking on the first page of Google means that customers are far more likely to come across a high-ranking roofing website than a low-ranking site. This increased visibility puts the high-ranking site at a major advantage when closing the deal.
To put it simply: People trust Google. They trust it to give traffic updates, buy movie tickets, deliver weather forecasts, find the best sales, turn on the lights, and answer every random question imaginable. So it shouldn’t be a huge surprise that they also trust Google to find the best roofers. In the eyes of your consumers, a high-ranking page on Google is the ultimate signal of trust and authority.
A website that ranks on the first page of Google is the best lead machine you’ll ever use. Unlike GoogleAds (which naturally favors Google’s paying clients), organic search is not a pay-to-play club. Your competitors can’t just pay the folks at Google a bunch of money in exchange for your spot on the first page. That valuable real estate is simply not for sale. In contrast, a medium like radio or TV has only a small amount of commercial inventory available, often going to the highest bidder. And once it’s gone, it’s gone.
And because ranking on Google is not a saleable commodity, it will yield your best ROI. While developing and maintaining your website will certainly be a fair and necessary financial investment on your end, your high-ranking website is essentially free. You don’t need to pay Google for the web traffic it generates. In theory, millions of people could click that link, and it won’t cost you a dime.
So consider this next time you’re scouting neighborhoods searching for storm damage in hopes of chalking up your next sale. These homeowners are likely way ahead of you and are already Googling roofing companies in the area. The question is, are they finding you? Or are they finding your competition?