How many of you lawyers went to law school with high hopes of changing the world? You paid the dues of school and finally landed a job at the firm you wanted. Now you can start practicing law. However, the law firm you joined isn’t handing you cases, or at least not the cases you […]

This is what happens when a person needs a lawyer. A person has a need for a lawyer and the need is typically urgent. They don’t currently have one in their network so they Google for the type of lawyer they need. Many times the type of lawyer they are searching for and what they actually […]

It’s that unsuspecting call you receive from a customer telling you about porn on the front page of your website. Yes, it happened … your website got hacked. Here is what you need to do. Change your password on your Content Management System. Many businesses have WordPress websites so you will want to change the […]

As the music industry shifts and changes, artists have to find more innovative ways to capture the attention of their audience among all the noise, literally. From Twitter tirades to TV appearances, artists are constantly pushing their brand and product. Despite all the additional hype, when it comes to ensuring your music sells, nothing quite […]

More than ever, people are discussing if there is truly financial value in performing social media marketing for their business. Some are currently embracing social media as a vital part of their marketing strategy and have been for years. Others are so scared of making the wrong decision that they have decided to do nothing […]

Every CEO Wants to Rank Pretty much every CEO I talk to wants to rank on the first page of Google. Without fail, this request is one of the first things that a CEO will say to me at a meeting about their goals. What I’ve found is that not only do they want to […]

We have all read a plethora of articles about the millennial employee and the obstacles that come along with this new generation. Additionally, marketing agency leaders have been trying for years to accomplish long-term inspiration for the “creative brain” in a formal and operational office structure… Put these two personas together and you would assume […]

Until the dawn of the digital age, media buying simply encompassed radio and television advertising. Media Buyers, optimizing a “spend” for their clients’ needs, could pull information from focus groups or Nielsen, the consumer information giant, and use the statistics to strategically purchase ad space during peak hours. Commercial time was, and still is, a […]

Building a functional website is a big undertaking. Much like a clock, many things must operate in just the right way for everything to go smoothly. With all these different things moving at once, how do we make the process of building a website as efficient as possible? There are many things that can be […]