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B2B Website Examples and Why They Work

Your B2B website design is often the first impression potential customers or partners will have of your B2B company. As a matter of fact, a study by Forrester Research found that 62% of B2B buyers won’t consider a vendor that doesn’t have a robust online presence. For this reason, strategic and user-focused web design is […]

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6 Ways To Increase Your B2B Website Conversion Rates

If you’re looking to estimate your website’s return on investment (ROI) B2B website conversion rates are the industry standard for measuring financial success. Whether your digital marketing efforts are composed in-house or by a reputable B2B marketing agency, conversion rate optimization is the key to a successful website. By definition, conversion rate (CR) equals the […]

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5 Things You Should Do For A Successful Website Launch

Upon a successful launch, your website will join 1.88 billion other websites that currently exist worldwide. It is, however, not easy to oversee such a website launch. You may experience uncertainty and get overwhelmed by mixed emotions. To overcome your thoughts, you need to know what to do to achieve a smooth and successful website […]

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How Long Does it Take to Build a Website?

Building a new website is one of the most important investments you can make for your business or organization. As fun as it can be to design and create something new, it can also be one of the most exhaustive projects you’ll ever take on. It’s a long, multifaceted process that requires collaboration between various […]

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11.19.2016 Rob Timmermann
Advice For Business Owners

I Need A Lawyer

This is what happens when a person needs a lawyer. A person has a need for a lawyer and the need is typically urgent. They don’t currently have one in their network so they Google for the type of lawyer they need. Many times the type of lawyer they are searching for and what they actually […]

10.28.2016 Rob Timmermann
Advice For Business Owners

My Website Got Hacked, Now What?

It’s that unsuspecting call you receive from a customer telling you about porn on the front page of your website. Yes, it happened … your website got hacked. Here is what you need to do. Change your password on your Content Management System. Many businesses have WordPress websites so you will want to change the […]

10.10.2016 Rob Timmermann
Art Meets ROI

What Kendrick Lamar Can Teach You About Digital Marketing

As the music industry shifts and changes, artists have to find more innovative ways to capture the attention of their audience among all the noise, literally. From Twitter tirades to TV appearances, artists are constantly pushing their brand and product. Despite all the additional hype, when it comes to ensuring your music sells, nothing quite […]

08.26.2016 Rob Timmermann
Web Design

how to choose a web design agency – part 2

In my previous blog post about what to look for in a web designer, I gave you some high-level information you should know in order to choose a web design agency. In this next blog post, we are going to dig a little bit deeper into the topic so you have more information to help […]

02.05.2016 Rob Timmermann
Advice For Business Owners

The Financial Value of Social Media

More than ever, people are discussing if there is truly financial value in performing social media marketing for their business. Some are currently embracing social media as a vital part of their marketing strategy and have been for years. Others are so scared of making the wrong decision that they have decided to do nothing […]

12.01.2015 Rob Timmermann
Advice For Business Owners

SEO for CEOs

Every CEO Wants to Rank Pretty much every CEO I talk to wants to rank on the first page of Google. Without fail, this request is one of the first things that a CEO will say to me at a meeting about their goals. What I’ve found is that not only do they want to […]

11.19.2015 Danyal Timmermann
Culture

A Hire Report: The Creative-Minded Millennial

We have all read a plethora of articles about the millennial employee and the obstacles that come along with this new generation. Additionally, marketing agency leaders have been trying for years to accomplish long-term inspiration for the “creative brain” in a formal and operational office structure… Put these two personas together and you would assume […]

11.12.2015 Rob Timmermann
Social Media

Social Media Advertising: Pay To Play

Until the dawn of the digital age, media buying simply encompassed radio and television advertising. Media Buyers, optimizing a “spend” for their clients’ needs, could pull information from focus groups or Nielsen, the consumer information giant, and use the statistics to strategically purchase ad space during peak hours. Commercial time was, and still is, a […]

10.27.2015 Erik Brolaski
Web Development

How To Build A Better Website

Building a functional website is a big undertaking. Much like a clock, many things must operate in just the right way for everything to go smoothly. With all these different things moving at once, how do we make the process of building a website as efficient as possible? There are many things that can be […]

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