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SEO vs PPC: Which Does Your Business Need?

When it comes to marketing a business, you want to make the most of your budget. Both search engine optimization (SEO) and pay-per-click (PPC) are popular choices. But you need to learn more about both and determine the differences to make an informed decision on which is best for your business model. The biggest difference […]

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B2B Website Examples and Why They Work

Your website design is often the first impression potential customers or partners will have of your B2B company. As a matter of fact, a study by Forrester Research found that 62% of B2B buyers won’t consider a vendor that doesn’t have a robust online presence. For this reason, strategic and user-focused web design is now […]

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5 Things You Should Do For A Successful Website Launch

Upon a successful launch, your website will join 1.88 billion other websites that currently exist worldwide. It is, however, not easy to oversee such a website launch. You may experience uncertainty and get overwhelmed by mixed emotions. To overcome your thoughts, you need to know what to do to achieve a smooth and successful website […]

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Digital Marketing Tips for Cannabis Brands

The cannabis industry in America is growing at an incredible, and yet not entirely unexpected rate. As more and more states ease restrictions on recreational marijuana usage, the playing field is widening for dispensary owners, processors, and growers. According to Forbes, the cannabis industry is expected to surpass $47 billion by 2027 (up from just […]

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04.11.2018 Emily Weaver
Advice For Business Owners

What Marketers Should Take Away from the Zuckerberg Hearings

Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

03.05.2018 Emily Weaver
Analytics

Facebook’s New Metric Changes Defined – What You Need To Know

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

comparison of local search optimization found in reactive marketing strategies against visual ads found in proactive marketing strategies
02.19.2018 Rob Timmermann
Advice For Business Owners

Reactive Marketing vs Proactive Marketing

We think about marketing in a unique way at Timmermann Group, especially when it comes to reactive marketing and what it means for digital marketing. Instead of thinking of marketing strategy as inbound or outbound, we pull back and look at the larger picture. We look at marketing as either reactive marketing or proactive marketing. […]

11.28.2017 Shawn Baldwin
Culture

Feeling That Afternoon Slump? 11 Music Selections to Help You Stay Productive

So it’s 2 pm and your brain is starting to dry up. You used up all of your good ideas around 10:30 and now you’re struggling. We’ve all been there. That is why we polled the Timmermann Group marketing agency, to bring you this list of music recommendations for when you feel yourself beginning to […]

10.04.2017 Rob Timmermann
Analytics

Rip Off The Masking Tape

Google Analytics is great! Hundreds of reports of data that can be used to gauge the health of your business. Some reports are used to measure lead indicators (think website visits that should potentially turn into conversions), and some reports are used to measure lag indicators (think the actual conversions, or sales). I want you […]

06.19.2017 Danyal Timmermann
Advice For Business Owners

Pilates and Marketing

After spending the better half of my evenings in 2015 committed to my own Pilates practice, I decided to embark on to a new sub-career journey; attending formal training school to become a certified Pilates Instructor. My rigid class schedule and endless anatomically based study hours have recently got me to thinking about how this […]

05.29.2017 Rob Timmermann
Content Strategy

Strategic Adaptability

Our world today has evolved into a fast-paced, multitasking culture designed by the introduction of the internet, mobile devices, and social media. Our shortened attention spans consistently crave new ideas and technologies that disrupt the status quo. For this reason, social networks advance their services regularly, attempting to keep up with consumer demands and a […]

05.22.2017 Rob Timmermann
Advice For Business Owners

My Website is ranking…Right?

Seeing your company’s name appear on the first page of a search engine when you type in certain keywords is an amazing feeling. It gives you a sense of pride because you either invested a lot of time or money to make it happen. It also gives you a sense of possibility when you see […]

05.16.2017 Rob Timmermann
Advice For Business Owners

The Collapse of Word of Mouth Marketing

Imagine someone is telling a potential customer about your business and how great it is. The potential customer goes to the Internet on their phone and types in your company name. Several listings with your information are listed on the Internet. They see your listing on Yelp and they click to call the number. However, […]

05.03.2017 Rob Timmermann
Art Meets ROI

Humanizing Your Brand

As long as humans have been in existence, in some fashion, comedy has been around. Comedic entertainment is a way to ignore reality for short time, and indulge in intrigue, laughter, and unity. Sure, comedy is subjective, just as all forms of art are. But when it is done correctly, comedy can engender a feeling […]

11.28.2016 Rob Timmermann
Advice For Business Owners

I’m a Lawyer, Not a Marketer

How many of you lawyers went to law school with high hopes of changing the world? You paid the dues of school and finally landed a job at the firm you wanted. Now you can start practicing law. However, the law firm you joined isn’t handing you cases, or at least not the cases you […]

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