Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

We think about marketing in a unique way at Timmermann Group, especially when it comes to reactive marketing and what it means for digital marketing. Instead of thinking of marketing strategy as inbound or outbound, we pull back and look at the larger picture. We look at marketing as either reactive marketing or proactive marketing. […]

So it’s 2 pm and your brain is starting to dry up. You used up all of your good ideas around 10:30 and now you’re struggling. We’ve all been there. That is why we polled the Timmermann Group marketing agency, to bring you this list of music recommendations for when you feel yourself beginning to […]

Google Analytics is great! Hundreds of reports of data that can be used to gauge the health of your business. Some reports are used to measure lead indicators (think website visits that should potentially turn into conversions), and some reports are used to measure lag indicators (think the actual conversions, or sales). I want you […]

After spending the better half of my evenings in 2015 committed to my own Pilates practice, I decided to embark on to a new sub-career journey; attending formal training school to become a certified Pilates Instructor. My rigid class schedule and endless anatomically based study hours have recently got me to thinking about how this […]

Our world today has evolved into a fast-paced, multitasking culture designed by the introduction of the internet, mobile devices, and social media. Our shortened attention spans consistently crave new ideas and technologies that disrupt the status quo. For this reason, social networks advance their services regularly, attempting to keep up with consumer demands and a […]

Seeing your company’s name appear on the first page of a search engine when you type in certain keywords is an amazing feeling. It gives you a sense of pride because you either invested a lot of time or money to make it happen. It also gives you a sense of possibility when you see […]

Imagine someone is telling a potential customer about your business and how great it is. The potential customer goes to the Internet on their phone and types in your company name. Several listings with your information are listed on the Internet. They see your listing on Yelp and they click to call the number. However, […]

As long as humans have been in existence, in some fashion, comedy has been around. Comedic entertainment is a way to ignore reality for short time, and indulge in intrigue, laughter, and unity. Sure, comedy is subjective, just as all forms of art are. But when it is done correctly, comedy can engender a feeling […]

How many of you lawyers went to law school with high hopes of changing the world? You paid the dues of school and finally landed a job at the firm you wanted. Now you can start practicing law. However, the law firm you joined isn’t handing you cases, or at least not the cases you […]