Upon a successful launch, your website will join 1.88 billion other websites that currently exist worldwide. It is, however, not easy to oversee such a website launch. You may experience uncertainty and get overwhelmed by mixed emotions. To overcome your thoughts, you need to know what to do to achieve a smooth and successful website launch.
First and foremost, understand that every little detail matters. There are several aspects of a website launch that require your full attention. All website design experts can agree that SEO, setting up analytics, social media promotion, and providing quality content, among others, are crucial when going live with a website.
What Does A Successful Website Launch Look Like?
If you run an older website that is well optimized and organically ranking on first SERPs, the same running performance should apply to the new website or with minimal fluctuation. There should also be an improvement in analytics, conversions, and online visibility. The website should be user-friendly or easy to navigate for users, not forgetting shortened loading time. Mobile-friendliness is another aspect that defines a successful website launch.
Work on the following to execute a successful website launch:
1. Implement Search Engine Optimization (SEO)
SEO is the backbone of a thriving website. SEO is one of the most important aspects of a successful website launch because it drives user traffic and, ultimately, sales. Optimization plays a significant role in ranking a website highly on search engines like Google and Bing. To accomplish this, quality keywords should be used in meta descriptions, content, and images alt text. Ensure your marketer’s SEO skills are top-notch so they can exploit every optimization avenue for your website.
2. Connect Analytics Platforms
Analytics are used to measure growth and guide you on steps to facilitate it. Through analytics, you can establish whether your website is thriving, average, or underperforming. With platforms such as Google Analytics, you can study your visitors and tweak your site to suit their needs according to their interests, location, gender, or even age. Analytics also helps you focus on content that boosts conversions. Make sure your analytic platforms are connected to your website with the proper conversion tracking in place at least thirty days prior to your new website launch. This will provide you with a baseline of data you can use to compare your old website’s performance to your new website.
3. Create High-Quality Content Pieces
Visitors dig into the web copy when they want to understand your brand better. Your content should therefore offer them the value they are looking for. Quality content makes your visitors stay on your site, thus decreasing bounce rates. It also brings them back again. Focus on call-to-actions (CTAs) and originality so that you outshine your competition. In addition, win customers with highly-converting content, and they may return to your site repeatedly.
4. Perform Quality-Assurance Audit
Your site can benefit greatly from a quality assurance audit where, for example, you can diagnose and fix bugs as well as broken links. Performing a quality assurance audit is another way of preventing your visitors from having a poor user experience. It helps you review your content and ensures the final copy is readable and engaging.
5. Promote On Social Media
Social media provides an avenue for promoting your website to your audience on platforms such as LinkedIn, Facebook, Twitter, and Instagram. You can grow organic traffic through social media and generate leads by creating meaningful discussions and posts. More importantly, social media helps boost brand recognition.
Get Help From An Expert Digital Marketing Agency
The significance of executing the above-listed features will be evident on your website when you have a smooth and successful website launch. From SEO and crafting quality content to incorporating analytics and social media marketing, having all the features up and running will, without a doubt, make your website launch a success. You will achieve your goal of attracting quality traffic and converting them into leads and sales.