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What Are Long Tail and Short Tail Keywords? And Which is Better?

Both long tail and short tail keywords serve as the foundation on which search engine optimization (SEO) is built. Keywords in your site’s content are what make it possible for Google and other search engines to determine what your site is about, who needs to know about it, and how it will be prioritized in […]

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Does SEO Still Work In A Recession

Introduction: Marketing your business during a recession can be tricky. While the country is tightening their collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. And hey, we know recessions are a scary time and we’re not trying to convince anyone […]

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How To Start An Online Business

Find Your Niche Identify Your Target Market Conduct Market Research Analyze The Competition Pick The Correct Business Type For Your Company E-Commerce Brick-And-Mortar Virtual Marketplace Choose Your Business Structure Make Sure Your Online Business Is Legal Sales Tax Licensing Requirements Build Your Online Store Set Up Your Website E-Commerce Platforms Register Your Business’s Domain Name […]

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WordPress 5.0: What You Need to Know

WordPress is the most popular website platform in the world, and for good reason. It allows users of all skill levels to create functional websites with quality design. Whether the user is looking to set up a personal blog or is a professional developer building enterprise-level client websites, WordPress provides the tools necessary for a […]

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WordPress Theme vs Custom Website Design

So, you need a new website designed, but you’re not sure if you should go with a WordPress theme vs a custom website design. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: Buy a WordPress theme […]

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Hiring a Digital Marketing Agency vs an In-House Agency

There are many factors to consider when determining whether to hire a digital marketing agency or set up an in-house agency. These factors include expertise, perspective, capacity, cost, relevance, stability, and results. Let’s examine each of these elements in more detail to see if hiring a digital marketing agency is the right decision for your […]

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06.14.2021 Rob Timmermann
News

What Is Google EAT and Why Is It Important?

If you are in a position that requires creating, posting, and updating website content, you might have heard a thing or two about Google E-A-T. Depending on the industry you’re in or the subject your site’s content talks about, Google E-A-T can be a major factor in how Google views your site, how it values […]

representation of user experience versus a user interface
06.01.2021 Rob Timmermann
UX / UI Design

UX vs UI: What’s the Difference and Why Does It Matter?

The debate of UX vs UI is a tale older than time. Many companies use these technical terms interchangeably, but the truth is that they are actually quite different. While they do work together to influence the useability of web design, UX and UI both refer to different concepts having to do with the user. […]

blog post alongside graph depicting increase in traffic
04.12.2021 Rob Timmermann
SEO

How to Increase Blog Traffic Fast in 2021

Your blog is a valuable marketing tool–perhaps one of the most valuable marketing tools if you’re using it correctly–and knowing how to increase blog traffic can do wonders for your business. Your blog is an excellent way to inspire your customers, generate leads, establish yourself as a trusted voice in the market, and subtly reinforce […]

what is branded content?
03.30.2021 Rob Timmermann
Branding

What is Branded Content and What Makes It So Effective?

A strategic, focused, and cost-effective branded content strategy might just be what your company needs to reach a wider audience, enhance brand awareness, and boost sales…but what is branded content? Branded content is all around us whether you realize it or not. Branded content is an integral component of an effective branding strategy and can […]

03.22.2021 Rob Timmermann
News

Top 10 Must-Have Website Features

Building a new website and picking out the perfect website features to include can be an exciting process. But as is the case with any major investment in the future of your business or organization, it can also be a little nerve wracking. Coming up with an attractive and functional web design that is everything […]

02.24.2021 Rob Timmermann
News

How FOMO Can Kill Your SEO

  Chances are, there’s something happening somewhere right this minute that you desperately want to be a part of. People are out there having the times of their lives and you’re here with us (thanks, by the way). It’s simply not fair, we get it. This fear of missing out (or FOMO) can be crippling […]

wordpress theme versus custom website blog header pizza print
01.27.2021 Erik Brolaski
Web Design

WordPress Theme vs Custom Website Design

So, you need a new website designed, but you’re not sure if you should go with a WordPress theme vs a custom website design. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: Buy a WordPress theme […]

01.27.2021 Rob Timmermann
Art Meets ROI

Graphic Design Trends: What We’re Focusing on in 2021

It doesn’t take a sophisticated art connoisseur to tell the difference between a gorgeous website design and a terrible one. Even if you can’t put your finger on why exactly, you KNOW an ugly website when you see it. And you might not be surprised to know that nothing is going to drive visitors away […]

11.03.2020 Rob Timmermann
SEO / SEM / PPC

Top 5 B2B Marketing Obstacles and How You Can Overcome Them

Building and implementing the right strategies to market your B2B company is no easy feat. Unlike that coffee shop on the corner, a chalkboard easel and fishbowl full of business cards aren’t going to help you sell your products. B2B marketing is a world with lots of room for experimentation, yet very little room for […]

09.29.2020 Rob Timmermann
Advice For Business Owners

How Much Of My SEO Should Be Done In House?

Let me first say that this is exactly the type of question you should be asking with regards to your website. The fact that you recognize SEO as a vital component to your site, and not an unnecessary add-on or luxury, already puts you ahead of much of the crowd. Typically, the main question we […]

09.04.2020 Rob Timmermann
E-Commerce

Unqualified Web Traffic Might Be Killing Your ROI (Here’s How to Save It)

Welcome to this page on this website. We’re happy you’ve joined us. Quick question: how many other websites did you visit today? Can you name them all? We’ll even spot you Google and Facebook. Chances are that unless you had a vested interest and spent a good amount of time on any one website, you’ve […]

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