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How To Choose An SEO Company

SEO is the language of search engines. To connect with your people, you need to learn this language or hire a company that is already fluent. Next, you need to choose the right SEO agency that will meet the needs of your business. This article will help you navigate your most burning questions about selecting […]

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5 Things You Should Do For A Successful Website Launch

Upon a successful launch, your website will join 1.88 billion other websites that currently exist worldwide. It is, however, not easy to oversee such a website launch. You may experience uncertainty and get overwhelmed by mixed emotions. To overcome your thoughts, you need to know what to do to achieve a smooth and successful website […]

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CPC inflation
08.05.2022 Rob Timmermann
PPC

CPC Inflation: Why Are PPC Costs Increasing?

The online advertising arena has become an increasingly crowded space. It’s becoming harder and harder to attract good, quality leads at scale. For entrepreneurs, SEM and SEO experts alike, this is most apparent in the rising cost-per-click (CPC) metric. According to Statista, the average cost-per-click worldwide was $0.52 at the beginning of 2021 compared to […]

07.22.2022 Rob Timmermann
Content Strategy

Content Audit

A content audit is an excellent start if you want to improve your website content. By taking inventory of what you have, you can make informed decisions about what to keep, update, and ditch altogether. But you might be asking what exactly a content audit is. A content audit is an in-depth analysis of all […]

06.09.2022 Rob Timmermann
Web Design

5 Things You Should Do For A Successful Website Launch

Upon a successful launch, your website will join 1.88 billion other websites that currently exist worldwide. It is, however, not easy to oversee such a website launch. You may experience uncertainty and get overwhelmed by mixed emotions. To overcome your thoughts, you need to know what to do to achieve a smooth and successful website […]

05.13.2022 Rob Timmermann
SEO / SEM / PPC

SEO vs PPC: Which Does Your Business Need?

When it comes to marketing a business, you want to make the most of your budget. Both search engine optimization (SEO) and pay-per-click (PPC) are popular choices. But you need to learn more about both and determine the differences to make an informed decision on which is best for your business model. The biggest difference […]

pointed hand selecting from A, B and C
04.08.2022 Rob Timmermann
SEO

How To Choose An SEO Company

SEO is the language of search engines. To connect with your people, you need to learn this language or hire a company that is already fluent. Next, you need to choose the right SEO agency that will meet the needs of your business. This article will help you navigate your most burning questions about selecting […]

03.24.2022 Rob Timmermann
SEO

What is Thought Leadership vs SEO?

There is a difference between blogs written for thought leadership and those written for SEO. The main difference is the objective of each. The former is meant to establish brand authority and increase brand trust and credibility. The objective of the latter is to rank on Google, increase website traffic, and increase site conversions. That […]

02.07.2022 Rob Timmermann
Analytics

6 Ways To Increase Your B2B Website Conversion Rates

If you’re looking to estimate your website’s return on investment (ROI) B2B website conversion rates are the industry standard for measuring financial success. Whether your digital marketing efforts are composed in-house or by a reputable B2B marketing agency, conversion rate optimization is the key to a successful website. By definition, conversion rate (CR) equals the […]

01.18.2022 developers
Branding

The Great QR Code Comeback

QR, or Quick Response, codes rise and fall, and rise again is an interesting case study in technology that came before its time and how it can be repurposed to shape not only our marketing strategies for the future, but the global economy. To appreciate the QR code comeback we’re seeing today, we must first […]

11.18.2021 Rob Timmermann
News

Why Is A Style Guide Important For Successful Branding?

Consistency is at the heart of any brand and without it, your company’s messaging loses its edge. That’s not to say that brands don’t evolve over time (they do), but these evolutions are the product of exhaustive research and collaboration and not based on the day-to-day whims of your creative team members. In your daily […]

09.10.2021 Rob Timmermann
SEO

How to Write Product Copywriting That Sells

If your business depends on people 1) finding your website and 2) sending you money in exchange for goods, then you’ve got your work cut out for you. It’s a simple premise, but convincing a faceless user or email address to pay for something they can’t touch or see up close is easier said than […]

07.28.2021 Rob Timmermann
SEO

Digital Marketing Trends For 2022

The digital marketing realm is always evolving and if brand ambassadors aren’t consistently on the lookout for the next seismic shift in the way consumers interact with brands, they’re bound to get passed up by the competition. You should never stop trying to learn about your audience and experimenting with new ways to reach them. […]

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