Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

Recently, a few team members at Timmermann Group discovered that, when using Google Chrome for their mobile browser, Chrome would display a tab at the bottom of their screen with suggested websites similar to the site they were currently viewing. Some of those suggested sites were direct competitors for the site they were browsing. If […]

As a business owner or marketing manager, time is of the essence. You’ve got about a thousand items on your to-do list and they’re all due… right now. The last thing you want to worry about is re-explaining to your marketing firm why the graphic they created totally missed the mark. As a marketing firm, […]

At Timmermann Group, we strive to be ahead of the curve in everything we do, including our hiring practices. Though women now make up almost 50 percent of those working in the advertising industry, digital marketing seems to be one area in which representation still lags, with less than 40 percent of the industry being […]

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

Reactive Marketing and Proactive Marketing We think about marketing in a unique way at Timmermann Group. Instead of thinking of marketing as inbound or outbound, we pull back and look at the larger picture. We look at marketing as “reactive marketing” or “proactive marketing.” The result is marketing that is based on your clients or […]

Is a WordPress Theme, HTML Template, or Custom Website Design Better for Your Business? So, you need a new website designed, but you’re not sure where to start. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: […]

The following appeared on Rob Timmermann’s personal Facebook page on December 13th, 2017 at 10:32am.  I made a huge mistake in my business this past January that I don’t want you to make this coming month of the New Year. Like many business owners, I created a defined plan of how my team and I […]

Timmermann Group is proud to call ourselves a certified Google Partner – specializing in Mobile, Display, Search, Shopping, and Video campaigns. But while we may be excited about this fact, you may be wondering what a Google Partner is and why it’s important to choose a digital agency that holds this distinction. Certified Specialists In […]

Learn Something New When you work for a marketing agency, you end up consuming a lot of information about the industry. You pick up books on design, read articles on best writing practices, learn new strategies for SEO; yet being focused on only way way of thinking is the fastest way to a creative block. […]