One of the biggest hurdles for brands, especially in crowded marketplaces, is brand awareness. Obviously, people aren’t going to buy your product or service if they don’t know who you are. That’s why it’s so important to make sure that your brand and its message are being seen by your potential customers and that you’re […]

Avvo is a directory that connects people with local lawyers who specialize in the type of law that they need help with. Its popularity, ease of use, and ability to direct users toward a lawyer who fits their needs exactly all make Avvo a prime platform for lawyers and law firms looking to connect with […]

Traditionally, manufacturing has largely been an industry resistant to advancements in digital marketing. Many companies stick with conventional and proven tactics like print ads and trade shows to showcase their products and generate leads. And there’s nothing wrong with that, frankly. But in order to truly maximize your marketing efforts and produce a marketing strategy […]

ADA Compliance and Accessibility for Websites What Is ADA Compliance for Websites? What Is 508 Compliance? Why Does Web Accessibility Matter? ADA Compliant Website Checklist Web Accessibility for Persons Who are Blind or Low Vision Web Accessibility for the Deaf & Hard of Hearing Accessible Web Design and Other Compliance Considerations ADA Compliance and Section […]

Social media is now an integral part of marketing for many law firms. According to the American Bar Association’s (ABA) 2018 TECHREPORT, 76% of respondents have a social media presence. But what about the remaining 24%? The remaining 24% are likely missing out on the financial value of social media. Ignoring or dismissing social media […]

For Women’s History Month this year, we’re taking a slightly different approach. While we think it’s important to highlight the importance of having female voices in the office, in positions of leadership and power, in male-dominated fields and industries, this year, we want to focus on women living their lives independently of these narratives, in […]

A law firm or lawyer’s website can be the difference between landing a new client and being passed over, and it is a must-have element of any effective legal marketing campaign. Completing a conversion can be helped along by a few factors, and these web design tips will help potential clients find your site, get […]

WordPress is the most popular website platform in the world, and for good reason. It allows users of all skill levels to create functional websites with quality design. Whether the user is looking to set up a personal blog or is a professional developer building enterprise-level client websites, WordPress provides the tools necessary for a […]

Creating quality content is probably not at the top of a lawyer or law firm’s list of objectives. Instead, a lawyer may want to focus on real-world cases — not coming up with a content marketing strategy. However, marketing your law firm will likely help generate leads and reach the potential clients necessary for a […]

There are many key factors to consider when building your new e-commerce website, and among the most important is the Magento vs. WooCommerce platform comparison. Both e-commerce solutions have their pros and cons and their legions of enthusiastic supporters. But it’s important to take a deeper look at both Magento and WooCommerce to determine which […]