Google has spoken, and now brands around the world are shifting to mobile-first content strategy. In late 2017, Google announced that beginning in July 2018, searches will take page speed into consideration when determining the ranking for mobile websites and keywords. Simply put, if your website takes longer to load, it won’t rank as highly […]

A coworker recently came to me and told me about a conversation he was having with a local business owner, who informed him that his company was primarily a business to business (B2B) company, therefore he didn’t “need marketing.” At first, I thought it was a joke. Why would this business owner actually believe that […]

For years, “expert” marketers have prophesied that the end of the website is near. They’ll claim that websites are dead, and social media marketing rules the land of lead generation. These marketers like to downplay the influence of a website, arguing that, while your website may play a role in a consumer’s decision-making process, social […]

A lot has changed in the world of websites and digital marketing in the 20 years since this TV commercial appeared. A lot more hasn’t. Digital marketing has been with us for more than a quarter century. Technological advances, increased access to the internet and evolving consumer habits dictate that all businesses keep digital top-of-mind […]

Timmermann Group started in 2003 as a website design shop with Rob Timmermann at the helm. It took a few years, but eventually, Rob added additional support after clients began to ask for other services. Timmermann Group is now 26 employees strong, and we are a full-service digital marketing agency. Our very first client is […]

Among the many issues brought to light by Mark Zuckerberg’s congressional hearings, there exists another complex concern for marketing agencies and the clients who trust them: understanding Facebook’s business model and how it’s used by advertisers. As congressional representatives posed their questions to Facebook’s CEO, the disparity in comprehension that exists between the tech industry […]

Recently, a few team members at Timmermann Group discovered that, when using Google Chrome for their mobile browser, Chrome would display a tab at the bottom of their screen with suggested websites similar to the site they were currently viewing. Some of those suggested sites were direct competitors for the site they were browsing. If […]

As a business owner or marketing manager, time is of the essence. You’ve got about a thousand items on your to-do list and they’re all due… right now. The last thing you want to worry about is re-explaining to your marketing firm why the graphic design they created totally missed the mark. As a marketing […]

At Timmermann Group, we strive to be ahead of the curve in everything we do, including our hiring practices. Though women now make up almost 50 percent of those working in the advertising industry, digital marketing seems to be one area in which representation still lags, with less than 40 percent of the industry being […]

After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]