After spending the last two years admitting to a series of metric mistakes (remember when Facebook ad reach was greater than the US Census population), Facebook announced a series of changes to improve transparency with advertisers. First, Facebook will be explicit when labeling metrics. Facebook will now clearly label when an ad metric is an […]

We think about marketing in a unique way at Timmermann Group. Instead of thinking of marketing as inbound or outbound, we pull back and look at the larger picture. We look at marketing as “reactive marketing” or “proactive marketing.” The result is marketing that is based on your clients or customers, or what we call […]

Is a WordPress Theme, HTML Template, or Custom Website Design Better for Your Business? So, you need a new website designed, but you’re not sure where to start. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: […]

The following appeared on Rob Timmermann’s personal Facebook page on December 13th, 2017 at 10:32am.  I made a huge mistake in my business this past January that I don’t want you to make this coming month of the New Year. Like many business owners, I created a defined plan of how my team and I […]

Timmermann Group is proud to call ourselves a certified Google Partner – specializing in Mobile, Display, Search, Shopping, and Video campaigns. But while we may be excited about this fact, you may be wondering what a Google Partner is and why it’s important to choose a digital agency that holds this distinction. Certified Specialists In […]

Learn Something New When you work for a marketing agency, you end up consuming a lot of information about the industry. You pick up books on design, read articles on best writing practices, learn new strategies for SEO; yet being focused on only way way of thinking is the fastest way to a creative block. […]

So it’s 2 pm and your brain is starting to dry up. You used up all of your good ideas around 10:30 and now you’re struggling. We’ve all been there. That is why we polled the Timmermann Group marketing agency, to bring you this list of music recommendations for when you feel yourself beginning to […]

In the digital age of visual stimuli and short attention spans, graphics are everything! But not everyone has the time or budget for original photography or illustration. This is where provided stock images can save the day. Stock photos have been taken by professionals you didn’t have to hire, with all the signs of a […]

Google Analytics is great! Hundreds of reports of data that can be used to gauge the health of your business. Some reports are used to measure lead indicators (think website visits that should potentially turn into conversions), and some reports are used to measure lag indicators (think the actual conversions, or sales). I want you […]

As the business world becomes more ingrained with the digital landscape, content on your digital properties continues to become a need for every organization. Social media marketing has transformed from an amusing niche on the sideline, to a major player in a diversified marketing plan. What is unfortunate for those working in the digital marketplace however, […]