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What Are Long Tail and Short Tail Keywords? And Which is Better?

Both long tail and short tail keywords serve as the foundation on which search engine optimization (SEO) is built. Keywords in your site’s content are what make it possible for Google and other search engines to determine what your site is about, who needs to know about it, and how it will be prioritized in […]

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Does SEO Still Work In A Recession

Introduction: Marketing your business during a recession can be tricky. While the country is tightening their collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. And hey, we know recessions are a scary time and we’re not trying to convince anyone […]

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How To Start An Online Business

Find Your Niche Identify Your Target Market Conduct Market Research Analyze The Competition Pick The Correct Business Type For Your Company E-Commerce Brick-And-Mortar Virtual Marketplace Choose Your Business Structure Make Sure Your Online Business Is Legal Sales Tax Licensing Requirements Build Your Online Store Set Up Your Website E-Commerce Platforms Register Your Business’s Domain Name […]

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WordPress 5.0: What You Need to Know

WordPress is the most popular website platform in the world, and for good reason. It allows users of all skill levels to create functional websites with quality design. Whether the user is looking to set up a personal blog or is a professional developer building enterprise-level client websites, WordPress provides the tools necessary for a […]

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WordPress Theme vs Custom Website Design

So, you need a new website designed, but you’re not sure if you should go with a WordPress theme vs a custom website design. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: Buy a WordPress theme […]

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Hiring a Digital Marketing Agency vs an In-House Agency

There are many factors to consider when determining whether to hire a digital marketing agency or set up an in-house agency. These factors include expertise, perspective, capacity, cost, relevance, stability, and results. Let’s examine each of these elements in more detail to see if hiring a digital marketing agency is the right decision for your […]

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web browser with enlarged search engine,symbolizing the importance of search engine optimization
07.27.2020 Rob Timmermann
SEO

SEO Myths That Could Be Hurting Your Business

SEO is complicated and SEO myths contribute to the topic’s intricacy. Anyone who remotely suggests otherwise, or claims to have “cracked the code,” is lying through their teeth. Like it or not, there are no shortcuts or easy-outs when it comes to ranking your site. Basically, staying on top of the latest SEO strategies, tactics, […]

07.07.2020 Rob Timmermann
Advice For Business Owners

How These Five Companies Are Laying the Groundwork for Post-Pandemic Success

As the effects of COVID-19 spun the entire world into a disoriented mess of uncertainty and “new normals”, business owners were faced with some tough decisions and unprecedented obstacles. I think it’s safe to say that just as no one knew what to expect, no one knew exactly how to respond. And being in the […]

06.26.2020 Rob Timmermann
Social Media

How to Maximize Your Social Media Ad Impact In Three Easy Steps

Chances are likely that if you’re reading this, you don’t need to be sold on the “why social media marketing is important” spiel. And that’s great. By simply embracing paid social media advertising as a valuable marketing channel, you’re already way ahead of the game when it comes to digital marketing. Now it’s time to […]

06.01.2020 Rob Timmermann
Social Media

Are You Getting the Most Out of Your Facebook Pixel? (Probably Not.)

If you’re a business owner in 2020, it’s probably a safe bet that you’re already on Facebook and using it to at least some degree. In fact, I’d bet that building up your company’s Facebook page and inviting all of your friends to like it was one of the first things you ever did in […]

04.10.2020 Rob Timmermann
Advice For Business Owners

Marketing In A Recession: 10 Ways To Keep Your Business Running

Living and working while the economy is in a downturn can be downright scary. And for business owners, watching a once vibrant and engaged audience of consumers start to lose interest and distance themselves can spell disaster if you’re not prepared for it. Fortunately, recessions are just temporary and, if you’re doing things correctly, your […]

04.06.2020 Rob Timmermann
Advice For Business Owners

Does SEO Still Work In A Recession

Introduction: Marketing your business during a recession can be tricky. While the country is tightening their collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. And hey, we know recessions are a scary time and we’re not trying to convince anyone […]

03.27.2020 Rob Timmermann
E-Commerce

WooCommerce 4.0 Is Here! But What Does That Mean Exactly?

For businesses that rely on online sales, picking the right e-commerce platform can be the difference between success and failure. Just as your customers depend on you, you need to be able to depend on your e-commerce site to facilitate customer demand. And when our partners depend on Timmermann Group to build them a site […]

What is "Keyword Cannibalization"?
03.01.2020 Rob Timmermann
SEO / SEM / PPC

What Is “Keyword Cannibalization”?

Keyword cannibalization can be a strong deterrent in having your site show up on the first page of Google’s organic search (practically the most valuable endorsement your site can earn). And an unfathomable amount of data goes into Google’s mysterious algorithm of deciding which pages are deserving of the coveted top spots. Remember, when it […]

02.21.2020 Rob Timmermann
SEO / SEM / PPC

Which Is More Important: SEO or Social Media?

When it comes to advancing your brand through digital marketing, you might be wondering: between social media and SEO, which is the better investment? Unless you’re fortunate enough to have an unlimited digital marketing budget at your disposal (and, let’s be honest, not many of us are) then it really comes down to what will […]

Is A Wix Site Really Worth It?
02.10.2020 Rob Timmermann
E-Commerce

Is A Wix Site Really Worth It?

We’re surely decades past the point where we have to explain the importance of having a website for your business. I think it’s safe to say that we’re all on board with that at this point. And when it comes to building a website, you have plenty of options depending on your budget. For a […]

How Long Does It Take To Build A Website
01.20.2020 Rob Timmermann
Web Design

How Long Does It Take to Build a Website?

Building a new website is one of the most important investments you can make for your business or organization. As fun as it can be at times, it can also be one of the most exhaustive projects you’ll ever take on. It’s a long, multifaceted process that requires collaboration between various members of your own […]

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