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SEO vs PPC: Which Does Your Business Need?

When it comes to marketing a business, you want to make the most of your budget. Both search engine optimization (SEO) and pay-per-click (PPC) are popular choices. But you need to learn more about both and determine the differences to make an informed decision on which is best for your business model. The biggest difference […]

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B2B Website Examples and Why They Work

Your website design is often the first impression potential customers or partners will have of your B2B company. As a matter of fact, a study by Forrester Research found that 62% of B2B buyers won’t consider a vendor that doesn’t have a robust online presence. For this reason, strategic and user-focused web design is now […]

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5 Things You Should Do For A Successful Website Launch

Upon a successful launch, your website will join 1.88 billion other websites that currently exist worldwide. It is, however, not easy to oversee such a website launch. You may experience uncertainty and get overwhelmed by mixed emotions. To overcome your thoughts, you need to know what to do to achieve a smooth and successful website […]

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Digital Marketing Tips for Cannabis Brands

The cannabis industry in America is growing at an incredible, and yet not entirely unexpected rate. As more and more states ease restrictions on recreational marijuana usage, the playing field is widening for dispensary owners, processors, and growers. According to Forbes, the cannabis industry is expected to surpass $47 billion by 2027 (up from just […]

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06.14.2021 Rob Timmermann
News

What Is Google EAT and Why Is It Important?

If you are in a position that requires creating, posting, and updating website content, you might have heard a thing or two about Google E-A-T. Depending on the industry you’re in or the subject your site’s content talks about, Google E-A-T can be a major factor in how Google views your site, how it values […]

representation of user experience versus a user interface
06.01.2021 Rob Timmermann
UX / UI Design

UX vs UI: What’s the Difference and Why Does It Matter?

The debate of UX vs UI is a tale older than time. Many companies use these technical terms interchangeably, but the truth is that they are actually quite different. While they do work together to influence the useability of web design, UX and UI both refer to different concepts having to do with the user. […]

what is branded content?
03.30.2021 Rob Timmermann
Branding

What is Branded Content and What Makes It So Effective?

A strategic, focused, and cost-effective branded content strategy might just be what your company needs to reach a wider audience, enhance brand awareness, and boost sales…but what is branded content? Branded content is all around us whether you realize it or not. Branded content is an integral component of an effective branding strategy and can […]

03.22.2021 Rob Timmermann
News

Top 10 Must-Have Website Features

Building a new website and picking out the perfect website features to include can be an exciting process. But as is the case with any major investment in the future of your business or organization, it can also be a little nerve wracking. Coming up with an attractive and functional web design that is everything […]

02.24.2021 Rob Timmermann
News

How FOMO Can Kill Your SEO

  Chances are, there’s something happening somewhere right this minute that you desperately want to be a part of. People are out there having the times of their lives and you’re here with us (thanks, by the way). It’s simply not fair, we get it. This fear of missing out (or FOMO) can be crippling […]

wordpress theme versus custom website blog header pizza print
01.27.2021 Erik Brolaski
Web Design

WordPress Theme vs Custom Website Design

So, you need a new website designed, but you’re not sure if you should go with a WordPress theme vs a custom website design. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: Buy a WordPress theme […]

01.27.2021 Rob Timmermann
Art Meets ROI

Graphic Design Trends: What We’re Focusing on in 2021

It doesn’t take a sophisticated art connoisseur to tell the difference between a gorgeous website design and a terrible one. Even if you can’t put your finger on why exactly, you KNOW an ugly website when you see it. And you might not be surprised to know that nothing is going to drive visitors away […]

09.04.2020 Rob Timmermann
E-Commerce

Unqualified Web Traffic Might Be Killing Your ROI (Here’s How to Save It)

Welcome to this page on this website. We’re happy you’ve joined us. Quick question: how many other websites did you visit today? Can you name them all? We’ll even spot you Google and Facebook. Chances are that unless you had a vested interest and spent a good amount of time on any one website, you’ve […]

08.21.2020 Rob Timmermann
Advice For Business Owners

How a Social Media Agency Partnership Can Support Your Team

Of the services we provide, social media marketing tends to be the one our clients think they could handle on their own. And, in some cases, they’ve come to us because they thought they could handle it on their own, quickly found out that they couldn’t, and now they need our help. The inclination to […]

07.29.2020 Rob Timmermann
Advice For Business Owners

Digital Marketing Tips for Cannabis Brands

The cannabis industry in America is growing at an incredible, and yet not entirely unexpected rate. As more and more states ease restrictions on recreational marijuana usage, the playing field is widening for dispensary owners, processors, and growers. According to Forbes, the cannabis industry is expected to surpass $47 billion by 2027 (up from just […]

07.28.2020 Rob Timmermann
Advice For Business Owners

Are Websites Dead?

For years, “expert” marketers have prophesied that the end of the website is near. They’ll claim that websites are dead and that social media marketing rules the land of lead generation. These marketers like to downplay the influence of a website, arguing that, while your website may play a role in a consumer’s decision-making process, […]

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