Is Your Digital Marketing More Flash than Substance?
A lot has changed in the world of websites and digital marketing in the 20 years since this TV commercial appeared. A lot more hasn’t.
Digital marketing has been with us for more than a quarter century. Technological advances, increased access to the internet and evolving consumer habits dictate that all businesses keep digital top-of-mind when developing their marketing strategy. Yet, even after all this time, there remains too much focus on the spinning logo vs. flaming logo debate, and not nearly enough on developing a digital marketing strategy that strengthens your brand and aligns with your business objectives.
Properly conceived and executed, your website and other digital marketing efforts will increase brand awareness, position your company as the leader in your industry, generate leads and sales and provide a demonstrable return on investment (ROI).
Unfortunately, however, there are still far too many marketing firms touting their ability to create a spinning logo. What they should be focusing on, and what you should be demanding from them, are solutions to your problems. Need to increase market share? Introducing a new product in a competitive industry? Want to integrate your website with your sales, accounting, and human resources departments? A properly executed digital marketing strategy can help you accomplish all of these things, and so much more.
At Timmermann Group, we begin all client relationships by asking questions. The better we understand your business and your brand, your goals and objectives, and your challenges, the better we can strategically solve your marketing problem. We view ourselves as an extension of your business, and your marketing problem becomes our marketing problem.
Every piece of content we create has a strategic purpose and is designed to accomplish a measurable goal. We strive every day to help you achieve your business objectives, and we welcome being held accountable for our performance. In fact, we’ll demand it.
Digital marketing will only continue to evolve and to become more important to your business, so you should be diligent when selecting a marketing agency partner to make sure that their goals align with yours. Don’t be wowed by the fancy advertising jargon or the cool office space. Make them wow you with their explanation of how they will improve your business.
At Timmermann Group, we might ultimately recommend a flaming logo for your website. But rest assured, that recommendation will be rooted in a thorough process of brand discovery, industry and competitive analysis, and strategic thinking. There will be a reason for that flaming logo. And that reason is to make your business better.
To learn more about how Timmermann Group can help your business, please contact us.