Roofing Marketing Agency

Roofing marketing is promoting your roofing company’s services to potential customers within your geographic area. There are many ways to promote and market your business, including radio and television commercials, print ads, direct mail, and door hangers. You can also rely on word of mouth and customer referrals to bring in new business. But while marketing costs via these traditional channels continue to increase, their effectiveness at generating qualified leads has decreased for years. This is largely due to the growth of the internet and digital marketing channels. As consumers spend more and more time online, you must make your company website and accompanying digital tactics a key part of your marketing plans.

For your marketing strategy to generate leads and grow your business most effectively, it is important to establish business goals and objectives and determine how your digital marketing efforts will support reaching these goals. For example, you may set a goal of increasing leads by 10% over the prior year or establishing your business in a new geographic area by completing a minimum of 5 roofing jobs in a particular ZIP code. Whatever your goals, a commitment to digital marketing will help you accomplish them. Partnering with qualified digital marketing companies with experience in working with roofing contractors is a good way to ensure that you are setting the right goals for your roofing business.

The next step in a successful roofing contractor marketing plan is identifying your target audience and creating an ideal customer profile. This customer profile should include demographic and lifestyle characteristics. For example, you may wish to target married homeowners within a 30-mile geographic radius of your business location who have household incomes of $75,000+ and home values of $300,000+. Once you have identified who you are trying to reach with your company’s marketing message, you’ll need to create content that will appeal to this audience and help position your roofing business as the best choice to help them.

Your company website is the most important component of your digital marketing plan. Every piece of content on your website should speak directly to your best prospects based on the ideal customer profile you created. Your website should also allow users to quickly and accurately vet your roofing business as experienced, capable, and trustworthy to complete the job. Include custom rather than stock photography, showcase actual team members, and include customer testimonials and reviews to give users confidence that your company can be counted on and trusted.

In addition to your website, your roofing marketing plans should include other forms of content marketing, including email newsletters, videos, and social media marketing. These are great methods to actively reach consumers with highly targeted messaging and specific calls to action. For example, you might send an email newsletter to previous customers offering a complimentary roof inspection or run a targeted paid social media ad campaign in ZIP codes impacted by a recent storm. Video is a great way to connect with users, build brand awareness and trust, and convert prospects into new customers.

Roofing SEO is essential for an effective digital marketing campaign. When consumers search online for a roofing company to help them, they generally will not go beyond the first page of listings on Google. So, you must ensure that your website i implemented with SEO in mind.

Local search optimization (LSO) should also be part of your plans. LSO is a distinct subset of SEO and is especially important to roofing companies because of the local geographic service areas that most companies service. Because of the highly competitive nature of SEO in the roofing industry, this is another good reason to partner with a digital marketing agency with experience in the roofing industry to help your business develop and execute a successful roofing marketing strategy.

Roofing marketing is important because, in many instances, consumers need a roofing company right now. Many homeowners go online to find a roofing company immediately after a storm rips through their neighborhood and damages their roofs. Because of this strong sense of urgency, these prospects will reach out to roofing companies they find online via search. Upon visiting their website and reviewing the content found there, they will feel confident that the company is reputable and trustworthy in doing the work. If your website doesn’t reflect your company’s expertise and values, or if you have neglected to make SEO a part of your roofing marketing plans, you just lost that qualified prospect to a competitor who has made that wise investment in their business.

It is important to remember that, while the conversion process from prospect to lead to a customer will often happen very quickly, this only works if you have laid the groundwork in advance. Developing an industry-leading roofing website takes time and creating and building a strategic digital roofing marketing plan. Don’t risk missing out on qualified prospects and leads; make the decision to improve and grow your business today.

To make sure that your roofing marketing dollars are being spent wisely, you should also plan to commit to a marketing analytics program so that you can measure and track the performance of your digital marketing tactics to see which are performing optimally and which could stand some improvement. Your marketing agency partner can help you identify the correct data points to monitor and help you convert those data points into marketing insights that lead to strategic recommendations about how to make your roofing marketing plans even more effective in the future.