Using pay per click ads to promote your roofing company can be a great way to capture quality leads and boost your company’s revenue, but only if you approach it smartly and strategically. If not, you risk blowing through your advertising spend in a hurry and getting virtually nothing to show for it. Make sure you’re investing your pay-per-click dollars wisely by partnering with roofing PPC management agency, Timmermann Group.
Roofing pay per click advertising or roofing PPC management involves pinpointing the ideal, ready-to-purchase target audience for your company, identifying their roofing-related search habits, and using this information to get your roofing company noticed.
Roofing PPC Services
Keyword Research
To get your roofing website site in front of potential leads, we have to first figure out how those leads are going about their searches in Google and what words they’re using to do so (e.g., “roofing companies near me” or “roofing contractor Kansas City”). The more roofing industry keywords we can use in your PPC campaign, the more traffic—and more leads—you’ll see.
Copywriting
Copywriting is the process of adding content to your site that your customers will find valuable and informative. This will benefit your roofing company in two key ways: it will subtly remind your site’s visitors that you are a trusted expert in the roofing industry, and it will let Google see that your site is a valuable resource for its own users. Copywriting is a complicated balance of keyword research and compelling content that act as your PPC campaign's landing pages.
Analytics
In order to understand the effectiveness of our PPC campaign strategies, we have to understand how users respond to and interact with your campaigns. Analytics allows us a unique insight into the behaviors of your potential customers and is used throughout your digital strategy.
Results Monitoring
As your roofing website’s traffic begins to pick up steam, it’s time to monitor results and uses the data to set even more aggressive goals for your site. It’s our goal to not only report on the results your ads are generating but also make proactive recommendations for future marketing actions.
How to Find the Right Roofing PPC Company
With just a bit of Google searching, you’ll find plenty of roofing PPC companies and independent PPC campaign management freelancers who promise to bring your roofing company out of the darkness and to the top of Google’s paid ad results. But few have the knowledge and experience to back it up. Here are a couple of tips when deciding on a roofing PPC agency:
Partner with a full service agency:
Pay-per-click advertising can be a great way to get your roofing brand in front of homeowners. But it’s only one piece of the equation. Make sure you’re partnering with an agency that can not only guide you through the PPC processes but one that makes PPC part of a grander, strategic roofing marketing plan.
Look for an agency that does PPC in-house:
Many roofing marketing agencies are quick to outsource tasks like PPC to independent contractors. And in a less competitive industry, that might not matter as much. But when roofers in your area are battling for the same pool of qualified leads, you can’t afford to have your PPC responsibilities parted and sold off to the lowest bidder.
Find an roofing PPC agency that provides detailed reporting and analysis:
Giving your roofing PPC agency of choice free reign when it comes to spending your advertising dollars is risky. Make sure you’re partnering with an agency that can illustrate how your budget is being allocated and, specifically, what gains are being made. Your roofing PPC agency should be able to use these findings to set realistic and measurable goals for future growth.
Read reviews, case studies, and testimonials:
An agency worth your time and PPC investment should have plenty of reviews, testimonials, and case studies available on their site to give you an idea of other partners’ experiences. You’ll want to take this a step further and see what fellow business owners say on social media and in Google reviews.
Frequently Asked Questions
Why is PPC important for roofing companies?
If you are starting from scratch, it will take a while before your site has enough SEO clout to begin producing leads regularly. And sometimes, roofing companies don’t have the luxury of waiting that long. This is where PPCM comes into play. A specific and strategic pay-per-click campaign can get your roofing company in front of qualified leads with very little turnaround time. Though there are certain variables to consider as you design your roofing PPC campaign, the actual implementation of the process is pretty quick for an agency with experience in the roofing industry. Furthermore, you aren’t wasting your ad spend on people who’ll never become customers, and you’re only spending money when interested visitors access your site. Overall, PPC is an excellent way for roofers to get their services noticed by the right customers without breaking the bank.
How do I know if there is an opportunity for PPC to be profitable for my roofing company?
We calculate this by selecting an applicable keyword for which a prospective client might search and analyzing how many people are searching for that exact term. For example, if you’re ranking for a search term like “roofing company near me,” which has a monthly search volume of X, multiply that number by 12 and the result by the average amount you make from a sale. That result reflects the potential earning power for that single keyword.