Search Engine Optimization (SEO) involves the thoughtful integration of strategic research with a carefully executed plan to create an expert, effective SEO strategy that positions your company for success.
An SEO audit is often an appropriate place to start any new SEO strategy. An audit looks at your website and the current structures and practices you have in place and determine what’s working and what isn’t. From there, we can develop strategies for changes, augmentations or improvements to help improve your rankings.
Keyword research is an essential aspect of any SEO plan. Keyword research involves the selection of specific keywords and phrases to focus on ranking. Your site isn’t going to rank for every keyword you want it to. The key to keyword research is strategically selecting the right words and phrases that connect with users who are going to be searching for your business and that you can realistically rank for.
SEO copywriting can take a few forms. It could be in the on-page optimization of your site on different pages and content areas. It could also be strategic blogging or content marketing efforts designed to attract or direct traffic to your site. No matter the form it takes, SEO copywriting is an art the involves a delicate balance of keyword research and compelling content.
Link acquisition is the practice of getting other websites to link to your website. When other websites link to yours, search engines view this as a vote of authority for your site, lending it legitimacy and relevancy in This can be done in a number of ways.
As with many things SEO, there’s also a down and dirty way link acquisition can be done.
On-page SEO involves every aspect of the pages of your site, including copy, content, images, meta titles and descriptions and more. Something that is often overlooked when it comes to on-page SEO is the quality of the content. Search engines are designed to find users the most relevant content, and if visitors aren’t engaging with your site in a meaningful way or finding the content to be relevant to your search, eventually that’s going to be reflected in your rankings, and you’ll lose out to sites with more dynamic and useful content.
With an SEO partnership with Timmermann Group, you’ll get regular reports detailing your site’s rankings, along with analysis and suggestions for strategic improvements, adjustments or changes.
How to Find the Right SEO Partner
The elements that go into the right SEO plan are just as important as the team executing those elements. So how do you find the right team? Here are a few things you should be on the lookout for and keep in mind when on the hunt for a SEO partner.
What you can do to prepare for your search:
Read reviews, case studies and testimonials
Before you become their client, see what their past and existing clients have to say. Pay special attention to discerning reviews and case studies of what they’ve accomplished for clients and how. Beyond reading reviews and testimonials on their site, Google or social media, read what their employees have to say on sites like Glassdoor. Reviews from employees can often lend a special insight into the company you’re about to go into business with.
Look for an agency that:
Does SEO in-house
SEO has long been one of the largest and fastest-growing segments of digital marketing and, as such, you’ll find no shortage of vendors, whether in the US or abroad, offering to partner with businesses and agencies for some cut-rate SEO work. For a number of reasons, it’s better to find an agency that does their SEO work in-house, so you can be sure you’re working directly with a partner invested in helping you succeed.
Provides detailed reporting and analysis
SEO isn’t a cut-and-dry project with a definite deliverable that can be completed in a set amount of time. It’s an ongoing process. That’s why it’s important that you have visible and clear communication with your agency partner regarding what steps are being taken, how those efforts are doing and what your plan is for the future. Beware agencies that obscure their process or dodge questions about what work they’re doing for your business.
Understands marketing beyond SEO
It’s difficult, though not impossible, for SEO to stand on its own as a service. It requires coordination with your website and often necessitates other services related to digital marketing, like development, content marketing, copywriting and even design. It’s possible you have an internal team that manages these marketing services and just need an agency’s help with the SEO aspects of your marketing plan, or it could be possible that you have an agency partner handle the vast majority of your marketing efforts. Either way, working with an SEO partner who has the capacity to utilize these additional services or has an expert understanding of them will yield greater SEO strategies and results.
Frequently Asked Questions
Why are organic search rankings important?
Organic search rankings are important because they’re the best way to capture prospective leads, clients or customers who might not be familiar with your business, and usually in the exact moment they’re looking ready to make a purchasing decision. If your business is showing up on the first page of their Google search, that means you’re more likely to get that business.
How do I know if there is an opportunity for SEO to be profitable for my business?
One way that we like to calculate this is to select an applicable keyword for your business that someone ready to make a purchase is likely to use, then look at how many monthly searches that term has. For example, if you run an HVAC repair business in St. Louis, you’d look at the monthly searches for a phrase like “air conditioner repair St. Louis.” Your prospective agency partner could get this data for you, or you could use an online search tool to find out. Once you know the number of average searches for that term, multiply that number by 12 to get yearly search data, and then multiply that number by your average sale amount. That should give you an idea of the sales you could be pulling in if your business ranked in one of the top spots on Google.
How important is a website to achieving better rankings?
Your website is the most important aspect of SEO. It is, after all, what search engines are looking at. While there’s some SEO work that can be done on almost any website regardless, there are certain SEO heights you’ll only be able to reach with a website designed for SEO success. This goes beyond content on a page or off-page SEO efforts. Search engine algorithms evaluate your website as a whole, including the structural hierarchies in place, whether the site and hosting are secured, how the website performs in terms of speed and accessibility, whether the design is responsive, and that’s just the beginning. True SEO success has to be rooted in a planful website.
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2019 – Best Marketing Firm
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2019 – Best in Web Design
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2019 – Best in Customer Service
Why You Should Work With Us
Why should you partner with Timmermann Group for SEO? Because we’re the best. But don’t just take our word for it: In 2019, we had the honor of being named Best Marketing Firm by St. Louis Small Business Monthly. We were also nominated for Best in Web Design and Best in Customer Service. These are honors we don’t take lightly.
While we offer a range of digital marketing services, SEO holds a special place in our hearts, and especially the heart of our CEO, who spearheads all SEO strategies for our clients and directly supervises our SEO team. And, speaking of our SEO team, that’s just another reason you should partner with Timmermann Group for SEO. We do all our SEO strategy and efforts in house, with no outsourcing to other vendors. That way, when we’re giving you our monthly report on our efforts, recommendations and strategies, you can know you’re speaking to the people directly responsible for your SEO outcomes.
Learn More About SEO
Search engine optimization (SEO) is the effort to rank your website on search engines as highly as possible. Sounds pretty simple. Yet developing and executing a successful search engine optimization program can be one of the most frustrating digital marketing challenges for any business. SEO is complex, competitive, and confusing. There are many different aspects to a well-conceived SEO plan. Each of these elements must be properly implemented individually, while at the same time working in tandem with, not competing against, the other aspects of the program. Sounding less simple? Let’s examine what goes into a successful search engine optimization campaign.
Develop a Plan
Because of the complex nature of search engine optimization, it is vital that you first create a strategic SEO plan for your business. This should include determining goals and key performance indicators to determine the success of your program, conducting keyword research to decide which keyword phrases you will be focusing on, and establishing a metrics baseline from which to gauge future success.
The first important category to focus on is on-page SEO. This refers to the content and information on your website that is visible to the user. It includes the copy as well as the images and graphics. It also includes the meta information, including meta title and meta description, which helps Google and other search engines understand what each page of your website is about. The meta also provides the snippets of preview information that users will see on the search engine results page (SERP), helping them to better understand what to expect from your website.
Your goal for on-page SEO should always be to create high-quality, engaging content that is useful and relevant to the user. The internet is a very crowded place, with thousands upon thousands of results for a given search query. Some of these results help answer the user’s question or solve their problem, but many more do not. As the search engine algorithms become more sophisticated, they increasingly favor in their search results websites that provide the most relevant content. Always create content designed to satisfy the user’s intent; think about what someone who is searching for a given keyword is attempting to learn, then make sure that the content on your website aligns with that intent. This has the added benefit of providing a positive user experience, increasing the likelihood that the user will take further action on your website, such as signing up for your e-newsletter or completing a contact form.
You should also consider adding dynamic content areas to your website. Dynamic content is more engaging and interactive than the typical words and pictures, and includes things like video, infographics, and animations. Dynamic content increases the user’s time-on-page, another indicator to search engines that users prefer the content on your site compared to others. Keep in mind that many users won’t want to read a lot of text, no matter how appropriate that content may be. So creating multiple types of content to address user intent is a wise strategy for any search engine optimization effort.
Another important component of your SEO strategy is off-page SEO. This refers to efforts taking place outside of your website. Specifically, this means creating links to your site from other websites. Links are votes of authority for the content on your site. They send a powerful signal to search engines that your website is a trusted resource, which helps improve your site’s SEO rankings. But not all links are created equal or carry the same weight with search engines; you want to focus on attracting quality links from other trusted, authoritative websites. These could include links from news organizations, industry and trade groups, prominent blogs and online directories. Links to your website from social media platforms are also a useful component of off-page SEO. Working with an experienced marketing agency is the best way to properly tackle off-page SEO efforts. Too often companies try to game the system by acquiring low-quality links. Not only is this ‘black hat’ SEO strategy counterproductive to your goal of ranking highly on search engine results pages, but it can also even get your company blacklisted entirely from Google and other search engines.
An often overlooked aspect of search engine optimization is what is commonly referred to as technical SEO. This refers to website performance, security and functionality issues that impact both the user’s experience and your rankings.
Make sure that your website is secure and protected against hacking and malware attempts. Hosting your site on a secure server, and possibly adding a secure socket layer (SSL) certificate are great ways to improve your website security.
Your website should be built to load quickly and should include responsive design so that information displays properly on all devices. These might not seem like SEO ranking factors, but they do have an effect on how highly your website will rank.
Your customers are online, proactively searching for solutions to their problems. They want to buy your products and services. So it is vital that your company’s website appear in the search results. If it doesn’t, you risk losing that customer to one of your competitors. Spending time thinking about who your ideal customers are, and what they are likely searching for, isn’t just a good idea, it’s a necessity in today’s world.
Organic search traffic converts better than any other form of website traffic. While it is true that organic search traffic includes users at all stages of the sales decision-making funnel, a high percentage of these users are ready to make a buying decision. Don’t risk missing out on these high-value prospects because you don’t have a search engine optimization program in place.
Then, once you attract these users to your website by creating quality content, building links, and optimizing for technical SEO, you now have the opportunity to demonstrate your industry knowledge and expertise, build customer rapport, and generate leads and sales. Make sure that every page of your website not only has content that addresses the user’s needs, but also includes a clear call-to-action to entice them to take the next step with your organization.
Analysis & Optimization
Any successful SEO plan needs to track and analyze performance. This will help highlight content areas that need improvement, correlate increases in rankings with increases in revenue, and uncover new keyword opportunities for your website to rank for.
It is important to note that search engine optimization is an ongoing process. Often, businesses think that once their website ranks on the first page of Google, maybe even in the #1 position, that they are done, they can cease their SEO campaign. This is a common, and very costly, mistake to make. SEO is an ongoing process. When your website rises in the rankings, it means that someone else’s site drops–and they will want to regain their position. Your competitors are also working hard to move up in ranking and will quickly pass you by if you stand still. Another factor is the evolving algorithms that search engines use to determine their rankings. They’re continually working to provide users with the best results; a site that ranks well today may not after the next algorithm adjustment.
SEO, executed properly, is one of the most effective digital marketing tactics that you can employ to grow your business. This is why Timmermann Group works tirelessly to stay abreast of the latest trends and best practices to help our clients succeed and grow. Improper search engine optimization efforts can hurt your business, so it is important to work with an agency partner that is an expert in the field of SEO.