Our Roofing Marketing Expertise
Many roofing companies devote a large part of their roofing marketing budget to traditional forms of marketing and advertising—TV, radio, and print—but digital marketing is much more cost effective than traditional marketing efforts. Having a professional website, showing up on the first page of Google, and advertising on social media t your geographic area and target audience are just a few ways digital marketing can generate a massive amount of quality leads.
Our Most Popular Roofing Marketing Agency Services
Although we are a full-service roofing marketing agency, these are some of the most popular services we utilize to produce results for our clients.
Your brand’s identity extends far beyond a logo or tagline. It combines your philosophies and passion for your trade and the people who provide them. It’s what people remember they see your trucks in their neighborhood, yard signs in their subdivision, and shirts on your representatives when they knock on front doors. Talk to Timmermann Group about a brand that will connect with your customers.
A website allows your roofing company's website to convert visitors and referrals into revenue. Engage current and future customers with a custom lead-generating website design that demonstrates trust and builds credibility. Talk to the Timmermann Group team about designing a custom website that will become the hub of your marketing efforts.
Showing up on the first page of Google can mean the difference between gaining a customer looking for what you are selling and losing it to the competition. Timmermann Group will put your website on the path to first-page ranking success with our Ranking to Revenue proven SEO process.
Geographically targeting areas with storm damage on social media platforms is the quickest and most cost-effective way to target homeowners in desperate need of your services, even if they may not know it yet. Timmermann Group's social media marketing program will keep your company top-of-mind with the homeowners and building owners you want to target.
How to Choose the Right Roofing Marketing Agency
Read reviews, case studies and testimonials:
Do a little digging and research before picking up the phone or sending an email. Any agency specializing in roofing marketing should have plenty of information online to help you refine your search. Check out the websites they’ve built. Read the reviews on their site. Do previous clients speak highly of their work? And take this a step further by searching Google and social media for a more unfiltered look into how they do business.
Find an agency that handles all marketing in house:
Too many agencies are known to outsource critical responsibilities such as roofing web design, roofing SEO, and roofing Pay-Per-Click management to outside contractors for their roofing clients. While it might save you a few bucks, do you want your website and marketing strategies sent overseas to the lowest bidders? When it comes to roofing marketing, it’s important to keep all of your marketing efforts…well…under one roof. That’s why we have a proven program for our roofing clients called Ready Set Roof. Contact us today to learn more about Ready Set Roof!
Frequently Asked Questions
What is wrong with word-of-mouth marketing?
Nothing is wrong with word-of-mouth marketing when it comes to roofing companies, but it’s simply not enough. Those who have been in the industry long enough know that your reputation within a geographic region will bring in new leads. But unless you’re amplifying your messaging and marketing efforts through SEO, social media, email marketing, and other tactics, you won’t be able to stay competitive with roofers who are.
How can I get people to visit my roofing website?
Launching a new roofing website is great, but it’s not doing its job unless it’s churning out roofing leads left and right for your business. You can get people to your website through email marketing and targeted social media campaigns, but nothing like roofing SEO will drive leads your way. Optimizing your site and getting it closer to the top of Google’s rankings means getting your site in front of people who need your services.
How do I find and reach my target audience?
Website traffic and social media like and follows are great, but if these people don’t represent the audience you’re trying to reach, they’re not going to do much for your bottom line. To find and reach the right potential buyers, you need targeted social media campaigns, SEO, strategic roofing PPC campaigns, and much more. An agency worth your time and investment should be able to craft the perfect marketing strategy for your roofing business.
Learn More About Roofing Marketing
The roofing market can be highly competitive, and digital marketing is the key to edging out your competitors. If you’re not taking advantage of every opportunity to introduce new customers to your business, you’re losing them to another roofing company.
Roofing marketing is the process of promoting your roofing company’s services to potential customers within your geographic service area. There are many ways to promote and market your business, including radio and television commercials, print ads, direct mail, and door hangers. You can also rely on word of mouth and customer referrals to bring in new business. But while marketing costs via these traditional channels continue to increase, their effectiveness at generating qualified leads has decreased for years. This is largely due to the growth of the internet and digital marketing channels. As consumers spend more and more of their time online, it is necessary that you make your company website and accompanying digital tactics a key part of your roofing marketing plans.
For your roofing marketing strategy to be most effective in generating leads and growing your business, it is important to establish business goals and objectives and determine how your digital marketing efforts will support reaching these goals. For example, you may set a goal of increasing leads by 10% over the prior year or establishing your business in a new geographic area by completing a minimum of 5 roofing jobs in a particular ZIP code. Whatever your goals, a commitment to digital roofing marketing will help you accomplish them. Partnering with a qualified digital marketing agency with experience in roofing marketing and lead generation is a good way to ensure that you are setting the right goals for your roofing business.
The next step in a successful roofing marketing plan is identifying your target audience and creating an ideal customer profile. This customer profile should include demographic and lifestyle characteristics. For example, you may wish to target married homeowners within a 30-mile geographic radius of your business location who have household incomes of $75,000+ and home values of $300,000+. Once you have identified who you are trying to reach with your roofing marketing message, you’ll need to create content that will appeal to this audience and help position your roofing business as the best choice to help them.
Your company website is the most important component of your digital roofing marketing plan. Every piece of content on your website should speak directly to your best prospects based on the ideal customer profile you created. Your website should also allow users to quickly and accurately vet your roofing business as experienced, capable, and trustworthy to complete the job. Include custom rather than stock photography, showcase actual team members, and include customer testimonials and reviews to give users confidence that your company can be counted on and trusted.
In addition to your website, your roofing marketing plans should include other forms of content marketing, including email newsletters, videos, and social media marketing. These are great methods to actively reach consumers with highly targeted messaging and specific calls to action. For example, you might send an email newsletter to previous customers offering a complimentary roof inspection or run a targeted paid social media ad campaign in ZIP codes impacted by a recent storm. Video is a great way to connect with users, build brand awareness and trust, and convert prospects into new customers.
Search engine optimization (SEO) is essential for an effective roofing marketing campaign. When consumers search online for a roofing company to help them, they generally will not go beyond the first page of listings on Google. So you must ensure that your website and other digital roofing marketing tactics are implemented with SEO in mind. Local search optimization (LSO) should also be part of your plans. LSO is a distinct subset of SEO and is especially important to roofing companies because of the local geographic service areas that most companies service. Because of the highly competitive nature of SEO in the roofing industry, this is another good reason to partner with a digital marketing agency with experience in the roofing industry to help your business develop and execute a successful roofing marketing strategy.
Roofing marketing is important because, in many instances, consumers need a roofing company right now. Many homeowners go online to find a roofing company immediately after a storm rips through their neighborhood and damages their roofs. Because of this strong sense of urgency, these prospects will reach out to roofing companies they find online via search. Upon visiting their website and reviewing the content found there, they will feel confident that the company is reputable and trustworthy in doing the work. If your website doesn’t reflect your company’s expertise and values, or if you have neglected to make SEO a part of your roofing marketing plans, you just lost that qualified prospect to a competitor who has made that wise investment in their business.
It is important to remember that, while the conversion process from prospect to lead to a customer will often happen very quickly, this only works if you have laid the groundwork in advance. Developing an industry-leading roofing website takes time and creating and building a strategic digital roofing marketing plan. Don’t risk missing out on qualified prospects and leads; make the decision to improve and grow your business today.
To make sure that your roofing marketing dollars are being spent wisely, you should also plan to commit to a marketing analytics program so that you can measure and track the performance of your digital marketing tactics to see which are performing optimally and which could stand some improvement. Your marketing agency partner can help you identify the correct data points to monitor and help you convert those data points into marketing insights that lead to strategic recommendations about how to make your roofing marketing plans even more effective in the future.