Your website needs to effectively convey your firm’s expertise and what sets you apart from your competition, but that’s only the beginning. We can work with you to design and develop a site that blends cutting-edge digital technologies with timeless design elements to demonstrate your credibility and elevate your business.
Law Firm Web Design Services
If you’re looking at revamping your law firm’s website, you surely have one end goal in mind: attract clients and boost revenue. This is the difference between just building a website and building a successful website. To get the results necessary to boost your law firm’s brand and stake in the market, you must have the right strategies in place throughout every step.
Search engine optimization (SEO), should be a huge focus for your law firm’s website from the very start. Potential clients are searching for your legal services right now, but if your site isn’t drawing the attention of Google, it’s not drawing the attention of these leads either. And trying to optimize your current law firm site is going to be easier said than done which is why it’s often best to start from scratch with a set of specific SEO goals in mind.
Information architecture is the process of determining how information on your law firm’s website will be structured and housed. With a focus on your law firm’s goals, and the goals of your clients, you’ll need to set up a proper information architecture, sitemap, and strategies for how clients can best find the information they need.
Deciding what goes on each page of your law firm’s website might sound like a simple task, but there are a lot of factors to consider: user experience, lead generation, organic SEO, and more. Without a focused content strategy, you’re losing an opportunity to effectively influence your site visitors.
Compelling, informative copy is what completes the framework established by the content strategy. Copy communicates essential information about your law firm and the services you provide your clients. This is also the time to explicitly state what sets you apart from competing law firms.
User experience (UX) and user interface (UI) are huge considerations to take, as they pertain to how users interact with your website. With good UX and UI design, users navigate through your website with clear paths to convert.
It’s almost a certainty that your clients will be viewing your site on screens of all sizes: phones, tablets, desktops, laptops, etc. Responsive design ensures that your law firm’s website looks great and operates efficiently no matter how it’s accessed.
An unattractive website is a quick way to make a bad first impression. Excellent visual design is an important part of communicating your legitimacy and credibility to every potential client who visits your site.
Over the years, more and more web traffic has migrated to phones—and your law firm’s website is no different. It’s important to have not only a responsive design, but to consider that many of your prospective leads will only ever see your site from the palm of their hand. This is why you need to be just as focused on your law firm’s mobile design.
Web development can be a nebulous term, so we’ll crystalize it for you: We’re talking about full-stack development with a custom content management system. We make sure that your law firm’s website looks good on the front end and the back end, and that it’s usable by you and your team.
The finest strategy, user design, content, art direction and development will do nothing for your law firm’s website unless it’s performing just as you need it to and without interruption. In addition to a thorough Quality Assurance process during each step in our web design process, we test each site thoroughly for speed, accessibility, performance and reliability.
It’s our goal to build your law firm a website that inspires leads to become clients. And to do so, we must see how your site’s visitors are interacting with the website. These statistics are readily available and an integral component in our advancing of your law firm’s digital strategy.
After designing a website to achieve your law firm’s goals and setting up analytics tracking, it’s time to monitor the results of your website. It’s our goal to not only report on the results your law firm’s new website is generating, but also make proactive recommendations for ways to further capitalize on or amplify those results.
We know that things can come up after the launch of your law firm’s website—copy changes or edits, new photos or blog posts, updates to your CMS or plugins, just to name a few. That’s why all of our law firm web design projects include a free year of maintenance, with the option to renew after a year. It’s our intention to partner with you throughout the construction of your new website, but also afterward.
How to Find the Right Law Firm Website Design Agency
Building a website that truly represents your law firm is going to be a huge undertaking and it’s important that you’re comfortable with the agency you pick to take on such a project. So how do you find the right team? Here are a few tips to help you find the perfect law firm website design agency.
Look for an agency that:
Acts as a partner to your law firm:
The right law firm website design agency will guide and advise you throughout the planning, design, development, and launching stages. The right agency will encourage feedback throughout the process and won’t ever leave you or your team in the dark. It’s important to know what you want to achieve with your website and to find the team that can best help you reach these goals.
Doesn’t outsource their work:
You’ll find plenty of agencies who tend to outsource certain aspects of your law firm’s website design—including development and SEO—to third party vendors. This can cause delays during the build and can spell disaster post-launch when the site needs support. In order to ensure that you’re getting the most out of your website, and that it is completed accurately and efficiently, you’ll want to work with an agency directly involved in every step of your site’s development.
Follows best practices:
Many agencies specializing in law firm website design will claim to “follow best practices,” but few actually live up to it. When deciding between agencies, ask them to define the claim as it relates to their business. And any agency worth your time and resources should be able not only to explain their best practices policy, but exemplify it throughout the process.
Approaches Design Strategically:
When all is said and done, if your website isn’t easy to navigate and consistently driving leads, no amount of flash or flair is going to fix it. This is why your firm needs to find an agency focused on designing and implementing the perfect website that does exactly what you need it to at all times.
What you can do to prepare for your search:
Know Your Budget:
It’s important to have at least a general idea of what you’re looking to spend on your law firm’s website. Keep in mind that your website, if built correctly, will be one of if not the leading generator of leads for your law firm. This IS a worthwhile investment and not something on which you’ll want to cut corners or cheapen in any way. Come to the table with a figure in mind, but make sure it is realistic (for you and the agency) and enough to get you the product your firm deserves.
Look At Their Work:
Surely you already know the importance of doing thorough research. This is your chance to see what other law firm websites your agency has created and to decide early on whether or not the agency’s views are in line with your own.
Read Their Reviews:
Again, do your research. Find out what other firms have said about their own websites. And while you’ll certainly want to see the reviews on the agency’s site, make sure to investigate Google reviews as well as these tend to be more unfiltered and honest.
Frequently Asked Questions
Why is a Law Firm Website So Expensive?:
A lot goes into building a law firm website and a quality team will devote the time it takes throughout every stage. Your goal should be to have a website at least as great (preferably better) than your leading competitors, and this means making a financial investment on par with what they’ve already done. While discount agencies might allure you with promises of a better website for a fraction of the price, it just doesn’t work like that. As is the case with everything in this world, you get what you pay for.
How can you ensure you get a good ROI on your law firm website?:
It all comes back to giving your site’s visitors a positive experience and layout out clear goals for your site. Speaking specifically to law firm websites, your goal should be to generate client leads. You need to trust that your agency of choice will build you a site that will do just that. If your site isn’t consistently generating leads and making your law firm money, it wasn’t worth the investment.
What Is Law Firm Website Design?
Law firm website design is very important to the success of any law firm these days for many reasons. First, when people need legal advice or assistance, they typically are going online to find an attorney or law firm that can help them. Second, people generally are looking for legal help right now, so your law firm website design needs to rank on search engine results pages. Third, there are few industries as competitive as the legal profession. Investing in a high-quality, engaging law firm website design is a great way to stand out from the competition, establish your firm as qualified to help, and to ultimately attract new clients. But it is important, especially in the legal world, to not just put up any old website and think that you’re covered off. Precisely because you work in such a competitive industry, you need to make the strategic decision to work with a qualified marketing agency partner that is experienced in producing effective law firm website design that helps you achieve your firm’s goals.
Many law firms select a marketing agency that only specializes in law firm website design. These companies claim to be experts at creating websites specifically for the legal profession. But what they actually deliver is far from what you’re likely expecting. These websites are typically templates; the only thing these agencies change is the basic design to match your firm’s logo and color scheme. Everything else, including the layout, functionality, and usability of the site is the same for every single website they build. Because of this plug and chug approach, they are able to offer law firm website design at a lower price point. But as is so often the case in life, you get what you pay for.
No doubt your law firm expects the investment you are making in your new website to improve your business by attracting new and better clients and also aiding with talent acquisition efforts. New client inquiries, growth in billings, and return on investment are all likely metrics that your firm will be paying attention to. To properly and effectively help your firm grow and prosper, you should choose to invest in a fully custom law firm website design. This from the ground up approach will allow your law firm to create a new website that is exactly what you want, and need it to be, a site that stands apart from the rest of the cookie-cutter law firm websites out there, and helps you improve your firm’s bottom line.
Content creation plays a prominent role in any successful website build but is particularly important for law firm website design. People who are searching for legal help are usually anxious, confused, and stressed. They are seeking legal representation that they can trust. So your website’s content–including the words, images, and functional aspects–all need to demonstrate your firm’s expertise while simultaneously putting the client at ease. Luckily, your new website is an ideal way to accomplish this important task. Through copywriting, photography, blog posts, videos, and other forms of content marketing, you have the opportunity to prove to the user that your law firm has the experience and resources necessary to provide top-notch representation and to help them resolve their legal issues.
Robust content offerings will also help your law firm website rank more highly on search engine results pages. Remember, people, searching for a law firm likely need immediate help, so they will likely not scroll through pages and pages of results to find a firm to help them. More likely they will contact law firms that appear higher in the search results. Working with a dedicated agency partner that understands content marketing and search engine optimization, especially for the legal industry, will help ensure that your law firm doesn’t miss out on opportunities to attract new clients. It is important to note that your SEO efforts should include keyword phrases that your clients are likely to search, which may be different than the legal language you might use internally to describe what your law firm does.
Once your firm has incorporated content marketing and SEO into your law firm website design plans, another key aspect of your new site is to make it easy and comfortable for users to contact your firm. This can include an easily clickable phone number, a short contact form that will be emailed to your team, and/or an online chat feature to speak with potential clients in real-time. It’s best to offer multiple options, as different people prefer to engage in different ways. Accommodating all types of communication helps ensure that they will reach out to you so that you then have the opportunity to directly demonstrate your ability to help them.
Tracking the performance over time of your law firm website design efforts is another important step in the process. These days the capability exists to track and monitor almost any type of online user behavior or action, and this data, properly analyzed, will help your law firm make better-informed decisions on how to invest your future marketing dollars. Your agency partner should be able to help you not just create a beautiful new website, but also one that is functional, helps your firm grow, and can be optimized in the future to keep your law firm at the forefront of your industry.