WordPress Web Design Agency

It’s easy to be tempted by hundreds of sleek-looking templates, but building from a WordPress template can box you in and make it difficult to add and change elements of your website as your business grows and changes. That’s why we prefer to custom build our client's WordPress websites, writing code from the ground up. Our developers include everything that your website needs and leave out what it doesn’t. The result is elegant, efficient code with no bloat, so your site loads fast and functions the way we want it to.

Front-end development is the part of the process referred to above—the process of what a website looks like on the outside, essentially. But, in web development and in life, you never want something that just looks good on the outside. Back-end website development involves making sure that your website loads properly and runs smoothly from the moment a user lands on a page. Together, the two are known as full-stack development.

Strategic thinking is what elevates a website from simply existing to acting as a lead and sales generating machine. It’s what you should expect from partnering with a WordPress web design agency instead of trying to drag-and-drop build your own website. And, as a team full of strategic thinkers, we pride ourselves on prioritizing purposeful planning at every point in the process.

Search Engine Optimization (SEO) is a key focus of many of our services, but especially when it comes to website development. While some SEO strategies can work regardless of how your website is developed, there are fundamental SEO-compliant structures that need to be built into a website in order for it to truly excel and dominate search engine rankings.

Information architecture is used to determine, as you might imagine, the architecture of information on your site. This includes sitemap development, content strategy and the beginning stages of UX/UI development. Knowing what information to showcase and where is a pivotal step in the website development process.

Content strategy determines what content will go on the pages previously identified in the information architecture process. It establishes the structural hierarchy for all of the content on your site, written or otherwise, and is fundamental to user experience, conversion and more.

Copy refers to the words that appear on your website, so, naturally, it’s essential in the website development process to communicate necessary information about your business to users.

User experience (UX) and user interface (UI) refer to how visitors use and interact with your website. Keeping users in mind when developing and designing a website makes certain that they can use your website in the ways that they (and you) want them to.

These days, there’s no shortage of devices on which you can view a website. And, for the most part, the dimensions of these devices can vary wildly from one to the next. Responsive design ensures your website can bend and adapt to fit on a variety of devices without sacrificing user experience.

As much as we talk about the importance of the actual development of a website, it’s not, for the most part, what users are going to see. What they do see is your website’s visual design, and it’s just as important that the design be excellent and impactful.

Web users are moving increasingly away from desktop and toward mobile browsing. That’s why it’s essential to consider what your website is going to look like, and how it’s going to function on a mobile phone from the start. Mobile development can’t be an afterthought because, for many users, it’s the first mode in which they view your website.

Great design, development and content can only get you so far in the web development process. Performance is a crucial aspect of user experience. That’s why, in addition to thorough quality assurance checks prior to launch, we test every website we develop for superior speed, accessibility, performance and reliability.

We set up analytics tracking on every website we develop, because it’s just one way to make sure your website is working for your business the way we (and you) want it to.

We’ve talked a big game about going into the web development process with strategies, KPIs, analytics tracking and more. And what’s all of that without a way to make sure your website is living up to these goals? That’s why we offer reporting on the results your website is generating and make proactive recommendations to help it achieve even more.

The launch of your website isn’t the end of the road in our website design process. We know that there are still things that require attention afterward: plugin updates, backups, changes to copy, or photos. Our custom web development projects include a year of maintenance, with an option to renew year after year, so we can continue to partner with you after the development of your website to ensure there are no hiccups down the road.