Full-Service Social Media Marketing

Yes! Timmermann Group offers both organic and paid social media marketing. We believe the most effective social strategies balance the two. Paid campaigns help you quickly reach and convert highly targeted audiences, while organic content builds brand awareness, nurtures trust, and keeps your business top-of-mind with existing followers.

Some of our clients rely on us exclusively for organic content—developing creative, consistent posts that engage their communities and reflect their brand voice. Others lean more heavily on paid campaigns to drive measurable business outcomes like lead generation, conversions, or revenue growth. In most cases, we recommend a tailored blend of both, ensuring your social media presence is not only seen but also resonates and drives results.

At Timmermann Group, we recommend a minimum monthly ad spend of $1,000 for paid social media marketing. This ensures your campaigns have enough budget to reach the right audience, generate meaningful data, and deliver measurable results. With too small of a budget, ads can underperform, limiting both visibility and the insights needed to optimize over time.

Of course, the “right” budget depends on your goals, industry, competition, and target audience. Some clients see success at the $1,000–$2,500 range, while others with more aggressive growth objectives or highly competitive markets may invest more. Our team will work with you to establish a budget that aligns with your goals and maximizes ROI.

For new clients, it typically takes about two weeks to launch your first social media ads. This timeline allows us to complete onboarding, gather creative assets, set up or connect ad accounts, and develop a tailored strategy that aligns with your goals.

If you already have existing social media accounts and ad platforms set up, the process can move faster. However, if new accounts need to be created or verified, additional time may be required. Our priority is making sure everything is set up correctly from the start, so your campaigns run smoothly and deliver results.

Results from social media can be achieved within the first thirty days. However, for paid social media campaigns, it’s important to account for the learning phase, when the platform’s algorithms test and optimize your ads, which typically takes a few weeks. During this time, performance may fluctuate as the system identifies the most effective audience and creative combinations.

While some early indicators, like engagement and traffic, can be seen quickly, meaningful results (such as leads, conversions, or revenue growth) generally become more consistent after campaigns have been fully optimized. Our team continuously monitors performance, making data-driven adjustments to accelerate results and maximize ROI.

Facebook remains one of the most versatile and widely used social media platforms, making it an essential channel for businesses looking to generate leads and achieve measurable ROI. With more than 2.9 billion monthly active users, Facebook allows companies to target audiences with precision, engage them through a variety of content formats, and track performance through robust analytics.

For B2C businesses, Facebook excels at building brand awareness, driving traffic to e-commerce sites, and converting interest into purchases. Its extensive demographic and behavioral targeting enables marketers to reach users based on age, location, interests, and purchasing behavior. For example, a home services company can target local homeowners with ads highlighting seasonal promotions or special offers. Dynamic ads, retargeting campaigns, and custom audiences allow businesses to nurture prospects through the buyer journey, making Facebook not just a brand awareness tool but a revenue driver.

For B2B companies, Facebook is often underestimated but can be highly effective for lead generation and nurturing. While LinkedIn is traditionally considered the professional network, Facebook’s ability to target based on job titles, industries, and company interests allows B2B marketers to reach decision-makers at scale. Engaging content (such as thought leadership posts, case studies, or webinars) can be promoted to highly targeted audiences to drive qualified leads. Additionally, Facebook Groups and Communities offer B2B brands opportunities to build a dedicated following, foster discussion, and create a sense of trust with potential clients.

Facebook’s strengths lie in its flexibility. Businesses can run a variety of campaign types, from awareness and engagement to conversions and lead generation, all with detailed tracking of ROI. For companies seeking top-talent acquisition, Facebook’s job posting features and targeted ads can attract candidates by promoting company culture and job openings to specific demographics, making it a dual-purpose platform for growth and recruitment.

Ultimately, success on Facebook depends on combining paid advertising with organic content. Consistent posting, engagement with followers, and campaigns designed around audience behavior help businesses maximize their reach and generate measurable business outcomes. With careful strategy and optimization, Facebook can deliver high-quality leads, foster brand loyalty, and provide a strong return on investment for both B2B and B2C brands.

Instagram has emerged as a powerhouse for brands that prioritize visual storytelling and authentic engagement. With over 2 billion monthly active users and a highly engaged audience, Instagram offers unique opportunities to drive brand awareness, generate leads, and even directly influence revenue. Its visual-first nature makes it particularly effective for businesses looking to showcase products, services, or company culture in a compelling and memorable way.

For B2C brands, Instagram is ideal for attracting, engaging, and converting consumers. The platform’s shopping features, such as product tags, shoppable posts, and Instagram Checkout, enable users to make purchases without leaving the app. Brands can use Instagram Stories, Reels, and carousel posts to highlight products, promotions, and customer testimonials, creating a seamless path from awareness to conversion. Instagram also thrives on influencer partnerships and user-generated content, where authentic endorsements can drive traffic and sales, particularly for lifestyle, fashion, health, and consumer-focused brands.

Instagram’s advertising capabilities enhance its role as a lead and revenue driver. Paid campaigns can target users based on demographics, interests, and behaviors, while retargeting ensures that interested prospects are guided through the conversion funnel. Reels and Stories ads can drive website traffic, app downloads, and product sales, providing measurable ROI.

Ultimately, Instagram’s strength lies in its ability to blend organic and paid strategies. Businesses that consistently publish engaging, visually appealing content, interact with their followers, and strategically deploy ads can generate leads, drive revenue, and reinforce brand loyalty. The platform’s emphasis on visual storytelling and authentic connection makes it a powerful tool for both consumer engagement and professional brand positioning.

LinkedIn is the go-to platform for B2B marketing, lead generation, and professional networking. With over 950 million users, LinkedIn provides access to decision-makers across industries, making it an indispensable tool for businesses seeking high-quality leads, strategic partnerships, or top-tier talent. Unlike Facebook or Instagram, LinkedIn’s audience is primarily professional, which means messaging must be tailored to resonate with industry-specific goals, challenges, and opportunities.

LinkedIn allows brands to precisely target prospects by job title, company size, industry, and seniority. Sponsored Content, Message Ads, and LinkedIn Lead Gen Forms enable companies to capture interest directly within the platform, driving qualified leads into the sales funnel. Case studies, whitepapers, webinars, and thought leadership content perform exceptionally well, allowing businesses to position themselves as trusted experts in their field while generating tangible ROI. LinkedIn Sales Navigator further enhances prospecting efforts by identifying decision-makers and nurturing relationships with personalized outreach.

LinkedIn is also a critical platform for talent acquisition. Companies can showcase their culture, share employee success stories, and post open positions to attract highly qualified candidates. Employer branding campaigns on LinkedIn allow businesses to engage passive job seekers, ensuring that top talent becomes aware of opportunities and develops a positive impression of the company.

The platform’s strength lies in its ability to combine strategic content with precise targeting. Organic efforts (sharing industry insights, publishing thought leadership posts, and engaging in groups) build credibility and trust. Paid campaigns complement these efforts by accelerating reach and delivering measurable ROI. For businesses serious about lead generation, LinkedIn is unmatched in its ability to reach high-value prospects, support business development, and attract top-tier talent.

In summary, LinkedIn’s professional focus, robust targeting, and native lead generation tools make it a cornerstone of any B2B marketing strategy. When combined with a strong content strategy and ongoing optimization, LinkedIn campaigns can deliver sustainable growth, measurable leads, and a strong competitive advantage in the marketplace.