Full-Service Social Media Marketing

Yes. Timmermann Group offers both organic and paid social media marketing, and more importantly, we design them to work together as part of a unified social media marketing strategy designed for growing your business. Organic social builds credibility, consistency, and audience trust over time. Paid social accelerates reach, targets high-intent audiences, and drives measurable conversions faster. When these two efforts are aligned, social media becomes far more than a posting schedule.

A common misconception is that organic content alone is enough to generate leads. While organic social plays an important role, platforms have intentionally limited organic reach. Paid social allows us to put your best content in front of the right people at the right stage of the funnel, whether that’s awareness, consideration, or conversion.

Our approach ensures organic content informs paid campaigns and paid insights improve organic performance. We use social media marketing to drive actions such as form fills, demo requests, calls, bookings, and purchases, not just likes and impressions. By combining organic and paid strategically, we turn social media into a scalable demand and lead-generation channel.

There is no universal “right” budget for paid social media marketing, because the appropriate investment depends on your goals, industry, audience size, and competitive landscape. That said, effective paid social is not about spending as little as possible. It’s about spending enough to generate meaningful data and consistent results. At Timmermann Group, we recommend a minimum monthly ad spend of $1,000 for paid social media marketing.

Paid social platforms require sufficient budget to test audiences, creative, and messaging. Underfunded campaigns often fail not because social doesn’t work, but because they never exit the learning phase. We help clients understand how budget directly impacts reach, frequency, lead volume, and cost per conversion.

Rather than chasing vanity metrics, we align budget decisions to outcomes such as cost per lead, cost per acquisition, and return on ad spend. Paid social can support top-of-funnel demand generation while also retargeting warm audiences who are closer to conversion.

At Timmermann Group, we recommend budgets based on what’s required to move the needle, not arbitrary minimums. Our goal is to ensure your paid advertising investment produces measurable business impact, not just activity.

For new clients, social media ads typically go live within the first few weeks after kickoff, depending on account access, approvals, and creative requirements. This timeline includes social media marketing strategy development, audience planning, creative production, tracking setup, and platform configuration. Rushing this process often leads to wasted spend and underperforming campaigns.

Paid social success depends heavily on preparation. Before ads launch, we ensure conversion tracking is properly configured, landing pages are optimized, and messaging aligns with the intended audience and funnel stage. Social media marketing is most effective when ads are designed to convert, not just attract attention.

While ads can technically be launched quickly, we prioritize launching them correctly. This ensures early performance data is meaningful and optimizations can be made faster. Once campaigns are live, we monitor performance closely during the initial learning period and begin refining creative, targeting, and budgets based on real user behavior.

Our process balances speed with strategy, allowing clients to start generating demand and leads from social media as efficiently as possible.

Results from social media can be achieved within the first thirty days.

Results from social media marketing vary based on goals, budget, and starting position, but it’s important to separate short-term signals from long-term performance. Engagement metrics may appear quickly, but meaningful results are measured in leads, conversions, and revenue contribution.

Paid social campaigns can begin generating leads within weeks, especially when targeting warm or high-intent audiences. Organic efforts typically take longer, as they rely on consistency, audience growth, and trust over time. The most sustainable results come from combining both approaches.

Social media marketing should not be viewed as an overnight solution, nor should it be dismissed as purely brand awareness. When treated as a funnel-driven channel, social supports discovery, consideration, and conversion simultaneously. Retargeting, lookalike audiences, and conversion-optimized creative allow social to influence buying decisions well beyond the first click.

At Timmermann Group, we set expectations around continuous improvement. Early results inform optimizations, and performance compounds as data accumulates, creative improves, and audiences mature.

Yes, social media marketing can generate highly qualified leads when it’s built around intent, targeting, and conversion strategy. Modern social platforms offer advanced targeting options that allow brands to reach users based on demographics, interests, behaviors, and prior interactions. This makes social an effective channel for reaching potential buyers earlier in their decision-making process.

The key is shifting the mindset from posting content to building campaigns. Lead gen on social requires clear offers, strong messaging, and optimized landing experiences. Paid social allows brands to promote valuable content, webinars, guides, demos, or consultations directly to audiences most likely to convert.

Organic social supports this effort by building trust and familiarity. When prospects see consistent, relevant content over time, they are more likely to take action when presented with an offer. Social media also excels at retargeting users who have already engaged with your brand elsewhere.

When done correctly, social media marketing produces leads that are informed, engaged, and primed for conversion. It’s not about volume alone, but about quality and intent.

Paid social is not required for social media marketing to exist, but it is often necessary for it to perform at a meaningful, scalable level. Organic social plays an important role in building credibility, consistency, and trust, but most platforms limit organic reach by design. Relying solely on organic posting makes it difficult to consistently reach new audiences or drive predictable lead volume.

Paid social allows businesses to place their best content directly in front of the right people at the right time. With advanced targeting options, campaigns can reach users based on demographics, behaviors, interests, and prior engagement. This makes paid social especially effective for lead gen, retargeting warm prospects, and supporting conversions throughout the buyer journey.

Paid social also provides faster feedback and clearer performance insights. Campaign data helps identify which messaging, offers, and audiences drive action, allowing strategies to be refined quickly. These learnings often improve organic content as well.

At Timmermann Group, we view paid social as an accelerator, not a replacement for organic efforts. When both are aligned, social media marketing becomes a reliable channel for generating qualified leads, supporting conversions, and driving measurable business growth rather than just surface-level engagement.

Brand awareness is an important benefit of social media marketing, but it is only one part of the equation. Treating social as an awareness-only channel overlooks its ability to influence decisions, nurture prospects, and drive conversions throughout the funnel.

Social media platforms are designed to keep users engaged, making them ideal environments for education, storytelling, and persuasion. Paid social allows brands to sequence messaging, retarget engaged users, and guide prospects toward conversion actions over time.

Additionally, social media often supports other channels indirectly. A prospect may discover your brand on social, research you through search, and convert later through another touchpoint. Social plays a critical role in shaping perception and preference long before a lead form is submitted.

At Timmermann Group, we view social media marketing as a full-funnel channel. Awareness matters, but performance is measured by how social contributes to demand generation, lead quality, and overall business growth.

Engagement alone does not equal success. Social media marketing supports conversions by pairing the right message with the right audience and the right next step. Likes and comments may indicate interest, but conversions require clear CTAs, compelling offers, and optimized landing pages.

Paid social campaigns can be optimized specifically for conversions, not engagement. Platforms allow advertisers to prioritize actions such as form submissions, purchases, or calls. Over time, algorithms learn which users are most likely to convert, improving efficiency.

Organic social reinforces this by building familiarity and credibility. When prospects repeatedly see valuable, relevant content, they’re more likely to trust your brand and take action when prompted.

We also use social media to retarget previous website visitors, email subscribers, and engaged users. This keeps your brand top-of-mind and shortens the path to conversion. When integrated properly, social media becomes a powerful driver of measurable outcomes.

Return on investment (ROI) is the most important measure of social media marketing success, and it goes far beyond likes, comments, or follower growth. At Timmermann Group, we evaluate ROI by connecting social media activity directly to business outcomes such as leads generated, cost per lead, cost per acquisition, and revenue influenced or produced by social campaigns.

This starts with proper tracking. We ensure conversion events like form submissions, calls, bookings, or purchases are accurately attributed to social media marketing efforts. Without this foundation, it’s impossible to understand what social is actually contributing. Once tracking is in place, we analyze how paid and organic social support each stage of the funnel, from demand generation to final conversion.

ROI is not always about last-click attribution. Social media often plays a critical role earlier in the buyer journey by building awareness, educating prospects, and reinforcing trust. We factor this into performance analysis by looking at assisted conversions, retargeting performance, and audience behavior over time.

Our goal is to help clients understand whether social media marketing is driving profitable growth. Reporting focuses on impact, efficiency, and opportunities for improvement, ensuring social is treated as a revenue-driving channel, not just a visibility tool.

Facebook remains one of the most powerful and versatile social media platforms for businesses focused on lead gen, conversions, and measurable ROI. With billions of active users and some of the most advanced targeting capabilities available, Facebook allows brands to reach the right audiences with precision and scale. When approached strategically, Facebook is far more than a place to post updates. It is a performance-driven channel capable of supporting every stage of the buyer journey.

For B2C brands, Facebook excels at driving demand and conversions. Businesses can target users based on demographics, location, interests, behaviors, and even past purchase activity. This makes it especially effective for ecommerce brands, home services companies, and local businesses. A contractor, for example, can target homeowners in specific ZIP codes with seasonal offers, while ecommerce brands can use dynamic product ads to re-engage shoppers who viewed products but didn’t purchase. Retargeting, lookalike audiences, and conversion-optimized campaigns allow Facebook to consistently move users from interest to action.

Facebook is equally valuable for B2B organizations, though it is often overlooked. While LinkedIn is known for professional networking, Facebook’s scale and targeting options allow B2B brands to reach decision-makers earlier in the funnel. Educational content, case studies, and webinar promotions perform well when paired with paid distribution. Facebook Lead Ads further reduce friction by allowing prospects to submit information directly within the platform, improving conversion rates.

Beyond lead gen, Facebook supports long-term growth through community building and brand reinforcement. Organic content builds familiarity and trust, while paid campaigns amplify high-performing messages. Robust analytics and conversion tracking ensure ROI is clear and actionable. When organic and paid strategies work together, Facebook becomes a consistent source of qualified leads, conversions, and sustainable business growth.

Facebook’s real advantage lies in how effectively it supports your entire marketing flywheel. Beyond generating new demand, Facebook excels at nurturing prospects through retargeting and sequential messaging. Businesses can re-engage users who have visited key pages, watched videos, or interacted with ads, reinforcing trust and shortening the path to conversion. This ability to stay in front of high-intent audiences makes Facebook especially valuable for longer buying cycles, where multiple touchpoints are required before a decision is made. When paired with strong, creative, and optimized landing experiences, Facebook becomes a reliable driver of consistent lead volume and predictable ROI, not just a channel for reach or engagement.

Instagram has evolved into a high-impact platform for brands that understand how to combine visual storytelling with performance marketing. While often associated with aesthetics and engagement, Instagram is a powerful tool for driving leads, influencing purchasing decisions, and generating measurable revenue when used strategically.

For B2C brands, Instagram is especially effective at guiding consumers from discovery to conversion. Features like shoppable posts, product tags, and in-app checkout allow users to move seamlessly from inspiration to purchase. Stories and Reels provide immersive formats for showcasing products, promotions, testimonials, and behind-the-scenes content that builds trust and authenticity. When paired with paid campaigns, these formats become scalable conversion drivers, not just brand builders.

Instagram advertising plays a critical role in lead gen and revenue growth. Businesses can target users based on interests, behaviors, and engagement history, while retargeting ensures warm audiences continue moving through the funnel. Reels and Stories ads are particularly effective at capturing attention and driving traffic, app installs, or sales. For service-based businesses, Instagram can promote lead magnets, consultations, or gated content to attract qualified prospects.

Instagram also supports B2B brands when content is positioned correctly. Thought leadership, culture-driven content, and short-form educational videos help humanize brands and establish credibility. Over time, consistent visibility builds familiarity, making prospects more receptive when conversion-focused offers are introduced.

The most successful Instagram strategies blend organic consistency with paid amplification. Engagement builds trust, while ads drive action. When optimized for conversion rather than vanity metrics, Instagram becomes a revenue-supporting channel that strengthens brand loyalty, nurtures prospects, and contributes directly to business growth.

Instagram also plays a critical role in building confidence and credibility before a conversion happens. Prospects often use Instagram to validate brands, review visuals, and assess authenticity before taking action. A consistent, professional presence reinforces trust and reduces friction when users encounter paid offers or conversion-focused campaigns. By aligning organic storytelling with targeted advertising, brands create a seamless experience that guides users from inspiration to intent. This layered approach allows Instagram to influence purchasing decisions even when conversions occur later through another channel, making it a powerful contributor to overall marketing ROI.

LinkedIn is the cornerstone platform for B2B social media marketing, offering unmatched access to decision-makers, influencers, and industry leaders. With a professional-first audience and advanced targeting capabilities, LinkedIn is designed for businesses that prioritize lead quality, pipeline growth, and long-term relationships over surface-level engagement.

LinkedIn allows brands to target users based on job title, seniority, company size, industry, and more. This precision makes it ideal for generating high-quality leads through Sponsored Content, Message Ads, and native Lead Gen Forms. Businesses can promote whitepapers, webinars, and demos directly to decision-makers, capturing leads without requiring users to leave the platform. This significantly improves conversion rates and lead quality.

Organic content on LinkedIn plays a vital supporting role. Thought leadership posts, industry insights, and educational content help position brands as credible and trustworthy. Over time, consistent posting builds visibility and authority, which directly impacts the effectiveness of paid campaigns. Prospects are far more likely to convert when they recognize and trust the brand behind the message.

LinkedIn is also a powerful tool for talent acquisition and employer branding. Companies can highlight culture, share employee stories, and promote open roles to attract qualified candidates. Paid employer branding campaigns ensure visibility among passive job seekers, supporting long-term hiring goals.

What sets LinkedIn apart is its ability to connect content, targeting, and conversion in a professional context. When organic and paid efforts are aligned, LinkedIn becomes a reliable driver of qualified leads, strategic partnerships, and revenue growth. For B2B organizations serious about social media ROI, LinkedIn is not optional. It is essential.

LinkedIn’s strength extends beyond immediate lead gen into long-term pipeline influence. Many B2B buying decisions involve extensive research and multiple stakeholders, and LinkedIn provides a platform to stay visible throughout the process. Retargeting engaged users with deeper content or demo invitations helps maintain momentum and reinforce expertise. Over time, this consistent presence increases conversion efficiency and shortens sales cycles. When combined with accurate attribution and reporting, LinkedIn allows businesses to clearly understand how social media marketing contributes to revenue, making it one of the most measurable and strategic platforms in the B2B landscape.