Priority STD Success Story
Priority STD is a trusted provider of reliable and confidential STD testing services. The company is dedicated to reducing the stigma around STDs by fostering open and honest conversations and offering easy access to professional medical advice. To support their mission and drive growth, Priority STD needed a reliable e-commerce site and an enhanced social media presence. This was the start of our partnership.
Priority STD Improved Rankings & Social Presence
85% of Traffic via Organic Search
Top Ranking Keywords
14,500+ Clicks from Social Media Ads
TG + Priority STD Partnership
A Deep Dive into Priority STD
Priority STD faced the challenge of building a robust e-commerce platform that would serve as the cornerstone of their business. As their healthcare marketing agency, TG knew that developing a site capable of facilitating sales and evolving with the company was crucial. This involved not just a comprehensive web design but also effective strategies for engaging their audience and promoting responsible sexual health practices.
Setting Priority STD Up for Success
To ensure the success of Priority STD, we focused on creating a website that drives sales through every aspect of its design and functionality. This involved continuous monitoring, mobile optimization, SEO, PPC, blogging, and a strong social media presence.
How TG Helped
Website Maintenance & Monitoring
We regularly monitored user interactions on the Priority STD site to understand their behavior. This insight allowed us to make necessary adjustments or develop strategies to ensure the site’s profitability.
Mobile Optimization
With over 80% of traffic coming from mobile devices, we developed an engaging, easy-to-use mobile design. This not only improved user retention but also boosted SEO, as responsive sites rank higher on mobile searches.
Search Engine Optimization
Our goal was to increase organic search traffic by optimizing the site with valuable content. We created over 1,600 localized landing pages, featuring region-specific information to enhance search rankings and establish authority.
PPC Advertising & Management
To boost brand recognition and drive immediate traffic, we launched targeted PPC campaigns. By carefully selecting keywords and target audiences, we increased site traffic and sales with an efficient cost-per-click and conversion.
Blogging
We collaborated with Priority STD’s medical team to produce a monthly blog focused on STD-related topics. This fresh content not only provided valuable information to visitors but also improved the site’s keyword authority, driving more organic search traffic.
Social Media Marketing
We revamped Priority STD’s social media strategy to target two key demographics: people under 40 and people over 40. Our tailored content and strategic use of both organic and paid social media efforts aimed to increase engagement and sales.
Results
85% of Traffic via Organic Search
Due in large part to a series of coordinated SEO efforts, prioritystdtesting.com sees substantial monthly traffic, with more than 85% of traffic coming via organic search.
Top Ranking Keywords
The Priority STD blog, in particular, has tens of thousands of readers per month, and many individual blogs rank at or near the top of many keyword searches.
14,500+ Clicks from Social Media Ads
TG revitalized Priority STD’s social media with targeted ads and content on Facebook and Instagram. By focusing on key demographics, we achieved over 14,500 clicks, 837k impressions, and a reach of 306k, significantly boosting engagement and site traffic.
We use Timmermann Group to build, support, and send traffic to our medical testing websites. They build us solid websites that rank on multiple search engines and they continually bring us ideas to help improve our customer’s online experience. They recently overhauled our pay-per-click program it became consistently profitable for the first time we started it over three years ago. I value the tenacity they have for making our business successful and would recommend them to anyone needing a digital marketing agency.
- Amin Mohabbat, Priority STD