In many instances, attractive visuals are what draw users’ eyes and keep them invested enough to read more or navigate through your site or social media. Having custom photography, rather than relying on overused stock imagery, allows you to better control the look and feel of the images you use to communicate your business online.
Having uniform, professional headshots of your employees or leadership team presents your business in a more polished manner. Potential customers or clients typically like to take a look at the team they might be working with, and professional headshots can help build that trust and interest in your business. Beyond helping potential customers and clients put faces to names, having fresh, high-quality headshots can improve morale and boost the confidence of your employees.
Whether you’re selling your products online or just showcasing them on your website or social media, excellent product photography can be hugely influential in whether or not a customer makes a purchase. Customers often equate the quality of the product with the quality of the product photography. Professional, polished product photography excites your customers about your products and can incentivize them to pick your products over your competitors’ products.
Lifestyle photography is largely used to capture and depict people as they go about their jobs or daily lives. Lifestyle photography can tell a story, helping users visualize themselves working with (or for) your company or using your products or services. It allows users to insert themselves directly into these situations and think about how their lives might be improved or changed by engaging with your business. Lifestyle photography can have multi-channel applications across digital and print marketing materials.
Aerial photography can be useful when showcasing the scope of something, whether it’s the size of your business, locations of projects or services your team has completed or is currently working on, or any other related visuals. This kind of photography can be a valuable additional asset to have for a variety of marketing materials.
Whether you’re attending or hosting an event, either once or regularly, photography of the event can be an important asset to use when publicizing your attendance or the event itself. Be sure that you’re showcasing your business or your event in the best light with professional event photography.
When we say that we’d encourage you to not rely on stock photography for your marketing assets, we mean the stock photography provided by large, widely available photography service websites. Having your own stash of stock photography, however, is something entirely different. Maybe you don’t currently have specific needs and applications for custom photography, but you’d still like to have the assets available for future uses. We can provide you with a cache of images of your business, your locations, your staff, your products—whatever you’d like.
When someone Googles your business, you want them to see the best possible photos of your location or locations. Don’t rely on the photos that customers have uploaded to social media or those that were taken by some autonomous Google vehicle. Represent your business accurately and make sure it’s being seen the way you want it to be seen with professional location photography.
When it comes to social media content, keeping your visual assets fresh and updated regularly is vital. You don’t want users scrolling through your feed and seeing the same tired images over and over again. A goal of social media efforts is to communicate a sense of liveliness, and keeping your social media photography up-to-date makes sure you maintain your audience’s interest.
Professional photography requires a lot more than just shooting photos. What often separates professional photography from the rest comes to light (quite literally) in post-production editing. Color correction, lighting, retouching and more can all work to elevate your photos to the highest quality. Photo editing is something that Timmermann Group includes in all our photography work, but we can also assist with photo edits for previously shot images.
Creative direction and pre-production tasks can include creating shot lists, hiring talent, buying or renting props, scouting locations, and any other task that might come before actually shooting your photos. Like photo editing, creative direction and other pre-production tasks are included with any photography service offered by Timmermann Group, but we’re also happy to lend a hand to in-house photography teams. If you have the equipment and an in-house photographer or member of your team who can shoot photography, but you just need a little support, we can help.
Headshots and team photography
A business is nothing without its employees. For this reason, your site’s “Meet The Team” page deserves more than just a few generic and washed out snapshots from someone’s cell phone. Let our photographers truly capture the energy, personality and beauty of what really sets your company apart from the competition: its people.
Your site’s photography should evoke emotion. A complement to your individual brand, stellar photography has the ability to inspire, charm, excite and influence your customers in ways stock photography simply cannot. Given the opportunity, our team can create the scenes that accent your brand and propel your audience.
We know how much hard work and attention to detail you put into your products. And we’re committed to putting that degree of meticulousness into your product photography. Your products are truly one-of-a-kind and we want to showcase that by making sure that our camera captures every last exceptional detail.
Where does your business call “home”? A bustling warehouse full of roaring machinery? A penthouse office suite with a downtown view? Perhaps a quaint little storefront with a steady flow of foot traffic? Your workspace is as much a part of your business’s story as anything else and our photography team will make sure that this all too important aspect does not go unnoticed.
How to find the right photography agency
No matter what kind of photography you’re interested in acquiring, it’s important that you select the right agency to work with first. Here are a few things to consider when selecting your photography agency.
Look for an agency that:
Is experienced and compliant with best practices
Photography is a field that is accessible to many. But to pull off real professional-quality photography requires more than just the purchase of a fancy camera. It takes experience, exposure (if you’ll pardon the pun), time, dedication and a commitment to keeping up with new trends, best practices, methods, equipment, software and more. You want to hire an agency that has the means and diligence to keep up with all of those things.
Has the necessary people and equipment to do the work
If you’re hiring an agency for photography work, you want to make sure you only have to worry about hiring them and not any additional vendors or companies. You’ve done the work to find and hire the agency and lay out what your needs are. They should be able to take care of the rest.
Prepare for your search:
Review the agency's past work
Looking at the agency’s previous work is a good way to get a feel of what they’re capable of and what you can expect from your partnership with them. See what examples of work they have available on their website, or ask to see some photography pieces during your initial introduction to the agency.
Read their reviews
Reading past client and customer reviews is a great way to get a feel for any business you plan to patronize or partner with. The same is true for seeking out an agency partner. Look at the reviews and testimonials you can find for the agency, and be sure to look outside of what they have featured on their website. Third-party review sites, such as Google Reviews, are a good way to see unfiltered feedback from the agency’s past clients.
St. Louis Business Journal
St. Louis – Largest Advertising, Marketing, and PR Firms
St. Louis Small Business Monthly
2019 – Best Marketing Firm
St. Louis Small Business Monthly
2019 – Best in Web Design
St. Louis Small Business Monthly
2019 – Best in Customer Service
Why You Should Work With Us
Why should you work with Timmermann Group for your photography? Because we’re the best. But don’t just take our word for it: In 2019, we had the honor of being named Best Marketing Firm by St. Louis Small Business Monthly. We were also nominated for Best in Web Design and Best in Customer Service. These are honors we don’t take lightly.
Learn more about photography
High-quality photography is an essential part of great content marketing. Whether it’s professional headshots of your leadership, photos showcasing your new office space or a photoshoot for a completed project to add to your website’s portfolio, partnering with your marketing agency is a great way to deliver beautiful photography to help you achieve your objectives.
Very often, attractive and compelling visual elements are what draw a user’s eye and keep them invested enough to read more or continue navigating through your company website, social media channels, brochures, and other marketing materials. Professional photography helps your business connect with your target audiences. Using custom photography in your marketing materials rather than relying on stock imagery allows you to better control the look and feel of the images you use to communicate your business. It also provides you with a competitive advantage since so many companies utilize stock photography in their marketing efforts, and often use the exact same imagery. Investing in custom photography will allow you to present a professional, elevated image for your brand that engenders consumer trust, leading to new leads and customers for your business. Consumers also like to know with whom they are doing business, so incorporating photography of your staff and leadership, whether in the office or in the field, is a great way to further build connections and establish trust. In today’s competitive marketplace, this kind of honesty and transparency can imbue trust that can make an immeasurable difference between you and your competition.
When discussing your photography project with your agency partner, identify your goals for the project and also think about the various ways you plan to utilize the photography assets. Proper advance planning makes a big difference in both the efficiency of the photoshoot and the quality of the finished product. From there, a production schedule including shotlist will be created so that there are no surprises during the shoot. Once the photoshoot is complete, your agency partner will then complete editing and any additional post-production work needed to deliver your final photography assets.
Photography is a far-too-often overlooked or neglected aspect of a company’s marketing plans, but it can be one of the most impactful tactics to truly differentiate your brand from the competition and to stand out in a crowded industry. Commit to enhancing your brand’s image, and its bottom line, by investing in a custom photography project for your business.