What is Graphic Design?
Graphic and print design involves more than creating aesthetically pleasing content. It’s a strategic vision brought to life. It accomplishes what copy and content sometimes cannot: It puts a face to a name, it stirs emotion, it guides the user, it incites a purchase decision.
Why is Graphic Design important?
Your digital and print design should not only be visually appealing, but also strategically designed to deliver on engagement, user enjoyment and functional goals. Design should be organized with the end-user in mind and to provoke specific actions and results. If your graphic and print design isn’t planned and implemented strategically, customers won’t engage with it.