Our Pet Marketing Expertise

Stop by our office on any given day and you’re bound to run into one or more of our own four-legged colleagues. Our pets are an important part of our team and we understand firsthand how vital our partners in the pet industry are to animal lovers like us. We know there’s no one-size-fits-all approach to pet marketing, which is why we take the time to get to know your company and your products before developing the customized marketing strategy that will get you results. We have the pet marketing experience necessary to get your product in front of the right markets at the right time.

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Learn More About Pet Marketing

As long as pet owners go out of their way and take every step to ensure their pets are happy, healthy, and loved, the pet industry is going to thrive. But it’s not an arena exclusively reserved for the Purinas of the world. Boutique storefronts and in-home creations play a key role in the market as well. Bottom line: pet owners want what’s best for their pets. And that may very well be your products. But if you aren’t laying the groundwork to implement a strategic and effective marketing plan, you’re going to be overshadowed by the competitors that are.

In a nutshell, “pet marketing” is the process through which companies in the pet industry get their brands and products in front of the right consumers. Offering premier product or top-of-the-line service is only part of the battle when it comes to operating a business in the highly-competitive pet industry.

Fortunately, there’s no shortage of potential customers. Anyone with a pet at home is potentially only a few steps from becoming a lifelong patron and advocate of your business (you just have to reach them first). Now, how do we do this?

It comes down to lead generation— specifically, your brand’s website. A radio or TV spot can be a great (albeit expensive) way to pique the collective curiosity of the region’s pet lovers, but chances are they’re going to go straight to your website before turning from vaguely interested browser to purchaser to advocate. And it’s up to you to make sure your site is easy to navigate, responsive, conveys your brand effectively, and looks better than anything your consumers have seen before.

Once your website is in place, you can start focusing on other digital avenues like social media to get people talking. A strategic social media campaign can do wonders for anyone from pet industry startups to massive corporations.

Once you’ve gotten the ball rolling, it’s time to keep pushing by engaging your social audiences and building the SEO strength behind your website by adding content and essentially letting Google know who you are and what you represent (more on that below). By putting in the hard work behind the scenes, you’re doing your part to turn your digital assets into a trusted source for engaging content. It’s not easy (and we’d be happy to help) but it’s worth it in the end.

According to The American Pet Products Association, 68 percent of households in America (approximately 85 million) have a pet— up from 56 percent over the past 30 years. Not like it’s a huge surprise, but people will do anything and spare no expenses for the pets they love.

To say the industry has changed over this time would be an understatement. Take the pet food angle, for example. Pet food companies have, for good reason, had to step up their game in terms of quality as consumers have virtually limitless options when it comes to what they feed their animals. In large part, owners are seeking out non-traditional foods for their pets; fresh ingredients, made-to-order diets, healthy treats, etc. And it’s not just food. Grooming services, pet care, doggy daycares have also seen an increase in customers compared to past years as well as lifestyle products and services aimed specifically at pet owners.

Not all that long ago, a pet product’s survival depended all too much on its ability to land a shelf space at the local Petco or Petsmart. Fortunately, those days are long gone and pet owners are no longer limited to their local pet shop’s inventory when it comes to spoiling their pets. Both Amazon and the pet-centric Chewy.com have, in some ways, made it easier for smaller, niche brands to become accessible on a much larger scale. Unfortunately, though your potential audience has become much larger, and so has your competition. Without a strategic plan to get your brand noticed and recognized by consumers, these online behemoths won’t help you one bit.

This is where pet marketing comes into play. And despite popular opinion, it takes more than a flashy website and a few Facebook followers to really get your brand to take off. Remember, people are actively searching for your exact product on Google right now. And if they’re not finding you, they’re most definitely finding your competition. The time is now to start tweaking your website for SEO purposes so that Google can recognize your product as the most viable solution for these inquiries. It won’t be an overnight success (which is why you supplement with social media and PPC campaigns among other tactics), but if done correctly, you’ll start seeing web traffic and conversions like never before. You already know your products and services are top notch. It’s time your customers take notice as well.