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What Are Long Tail and Short Tail Keywords? And Which is Better?

Both long tail and short tail keywords serve as the foundation on which search engine optimization (SEO) is built. Keywords in your site’s content are what make it possible for Google and other search engines to determine what your site is about, who needs to know about it, and how it will be prioritized in […]

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Does SEO Still Work In A Recession

Introduction: Marketing your business during a recession can be tricky. While the country is tightening their collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. And hey, we know recessions are a scary time and we’re not trying to convince anyone […]

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How To Start An Online Business

Find Your Niche Identify Your Target Market Conduct Market Research Analyze The Competition Pick The Correct Business Type For Your Company E-Commerce Brick-And-Mortar Virtual Marketplace Choose Your Business Structure Make Sure Your Online Business Is Legal Sales Tax Licensing Requirements Build Your Online Store Set Up Your Website E-Commerce Platforms Register Your Business’s Domain Name […]

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WordPress 5.0: What You Need to Know

WordPress is the most popular website platform in the world, and for good reason. It allows users of all skill levels to create functional websites with quality design. Whether the user is looking to set up a personal blog or is a professional developer building enterprise-level client websites, WordPress provides the tools necessary for a […]

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WordPress Theme vs Custom Website Design

So, you need a new website designed, but you’re not sure if you should go with a WordPress theme vs a custom website design. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: Buy a WordPress theme […]

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Hiring a Digital Marketing Agency vs an In-House Agency

There are many factors to consider when determining whether to hire a digital marketing agency or set up an in-house agency. These factors include expertise, perspective, capacity, cost, relevance, stability, and results. Let’s examine each of these elements in more detail to see if hiring a digital marketing agency is the right decision for your […]

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09.02.2015 Rob Timmermann
SEO / SEM / PPC

Has the Phone Stopped Ringing for your Local Business?

Recently Google made a drastic change to their SERPS (search engine results pages) that you may not have visually noticed, but you financially felt. There is a section of Local Business Listings that show up in the center of the search results on Google for most businesses. People typically call these listings Google Places because […]

06.02.2015 Rob Timmermann
Analytics

Complications of rebuilding a high-ranking website

The time has come for a new website design. Your current site was built around five years ago and while great at that time, it does not incorporate the new technologies that are available today. Some of those new technologies are database driven and responsive websites. Database driven websites pull their information from a database […]

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