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What Are Long Tail and Short Tail Keywords? And Which is Better?

Both long tail and short tail keywords serve as the foundation on which search engine optimization (SEO) is built. Keywords in your site’s content are what make it possible for Google and other search engines to determine what your site is about, who needs to know about it, and how it will be prioritized in […]

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Does SEO Still Work In A Recession

Introduction: Marketing your business during a recession can be tricky. While the country is tightening their collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. And hey, we know recessions are a scary time and we’re not trying to convince anyone […]

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How To Start An Online Business

Find Your Niche Identify Your Target Market Conduct Market Research Analyze The Competition Pick The Correct Business Type For Your Company E-Commerce Brick-And-Mortar Virtual Marketplace Choose Your Business Structure Make Sure Your Online Business Is Legal Sales Tax Licensing Requirements Build Your Online Store Set Up Your Website E-Commerce Platforms Register Your Business’s Domain Name […]

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WordPress 5.0: What You Need to Know

WordPress is the most popular website platform in the world, and for good reason. It allows users of all skill levels to create functional websites with quality design. Whether the user is looking to set up a personal blog or is a professional developer building enterprise-level client websites, WordPress provides the tools necessary for a […]

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WordPress Theme vs Custom Website Design

So, you need a new website designed, but you’re not sure if you should go with a WordPress theme vs a custom website design. What’s a guy or gal to do? Fear not new, non-web-developer friend: we’ve got your back. Here are the 3 approaches we (here at Timmermann Group) recommend: Buy a WordPress theme […]

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Hiring a Digital Marketing Agency vs an In-House Agency

There are many factors to consider when determining whether to hire a digital marketing agency or set up an in-house agency. These factors include expertise, perspective, capacity, cost, relevance, stability, and results. Let’s examine each of these elements in more detail to see if hiring a digital marketing agency is the right decision for your […]

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01.19.2016 Rob Timmermann
Analytics

Don’t try to change your players, change your coaching

When Jake Arrieta was drafted by the Baltimore Orioles in 2007, he was the hopeful for the savior the team needed. Securing the highest paying fifth round draft contract, Arrieta was presumed to be a star. However, he quickly fell flat of everyone’s expectations, earning consistently high ERAs, or earned run average, an important metric […]

01.05.2016 Rob Timmermann
Advice For Business Owners

Digital Marketing for 2016

Get a gym membership. Drink less caffeine. Stop sharing cat pictures on Facebook. We all set resolutions for the New Year. It’s also the time to rethink the way your business will excite and engage its customers over 2016. Here are a few tips to help plan your company’s marketing resolutions for 2016. Click the […]

12.01.2015 Rob Timmermann
Advice For Business Owners

SEO for CEOs

Every CEO Wants to Rank Pretty much every CEO I talk to wants to rank on the first page of Google. Without fail, this request is one of the first things that a CEO will say to me at a meeting about their goals. What I’ve found is that not only do they want to […]

12.01.2015 Rob Timmermann
Content Strategy

Website Designers Specializing in Construction Share 5 Web Tips

Not sure if the website for your construction firm is performing the way it could be? St Louis based digital marketing agency Timmermann Group specializes in building and designing websites for construction companies and we’ve tapped our expert web team for their top tips on how to optimize your presence online. Construction Web Design Tip 1: Your […]

11.22.2015 Sara Sparrow
Content Strategy

Robots vs Humans: STL Digital Symposium 2015

You’ll find most offices and businesses hustling and bustling from about Thanksgiving until the end of the year with the typical ramp up for the holidays. For the last couple years around the Timmermann Group office that hustle and bustle starts even earlier in the year when we begin preparing for St. Louis Ad Club’s […]

11.19.2015 Danyal Timmermann
Culture

A Hire Report: The Creative-Minded Millennial

We have all read a plethora of articles about the millennial employee and the obstacles that come along with this new generation. Additionally, marketing agency leaders have been trying for years to accomplish long-term inspiration for the “creative brain” in a formal and operational office structure… Put these two personas together and you would assume […]

11.12.2015 Rob Timmermann
Social Media

Social Media Advertising: Pay To Play

Until the dawn of the digital age, media buying simply encompassed radio and television advertising. Media Buyers, optimizing a “spend” for their clients’ needs, could pull information from focus groups or Nielsen, the consumer information giant, and use the statistics to strategically purchase ad space during peak hours. Commercial time was, and still is, a […]

10.27.2015 Erik Brolaski
Web Development

How To Build A Better Website

Building a functional website is a big undertaking. Much like a clock, many things must operate in just the right way for everything to go smoothly. With all these different things moving at once, how do we make the process of building a website as efficient as possible? There are many things that can be […]

10.22.2015 Rob Timmermann
Content Strategy

Marketing Breast Cancer Awareness

Perhaps you’ve noticed that it is October; leaves are changing, Pumpkin Spice is everywhere and the entire world seems to have gone pink in honor of Breast Cancer Awareness month. Thanks to the recession and the ample supply of information available on the Internet, the digital revolution seems to have ushered in a cynical attitude […]

09.02.2015 Rob Timmermann
SEO / SEM / PPC

Has the Phone Stopped Ringing for your Local Business?

Recently Google made a drastic change to their SERPS (search engine results pages) that you may not have visually noticed, but you financially felt. There is a section of Local Business Listings that show up in the center of the search results on Google for most businesses. People typically call these listings Google Places because […]

06.02.2015 Rob Timmermann
Analytics

Complications of rebuilding a high-ranking website

The time has come for a new website design. Your current site was built around five years ago and while great at that time, it does not incorporate the new technologies that are available today. Some of those new technologies are database driven and responsive websites. Database driven websites pull their information from a database […]

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