Our Solar Marketing Expertise
How We Can Help Your Business
Solar companies typically focus on word-of-mouth marketing and referrals, often offering current customers referral bonuses for new business. While this is useful, digital marketing is more cost-effective, providing a greater return on investment. We take a strategic approach to bring in more quality leads to your solar company, including a professional website with targeted messaging, optimized for organic search results to ensure your company populates on the first page of Google.
Our Most Popular Solar Marketing Agency Services
At TG, we’re a full-service marketing agency with professional tactics to tap into the full potential of your solar company, ensuring you reach your unique goals. Below are just a few of the most successful strategies we utilize for our solar clients that will bring in more high-quality leads for your business.
Having a quality, optimized website that populates on the first page of Google can mean the difference between gaining a customer looking to install solar panels on their home and completely missing out. Timmermann Group puts your website on the path to first-page ranking success with our Ranking to Revenue proven SEO process. We’ll make sure your messaging and targeting aligns with your goals to get in front of your ideal audience, transitioning them from potential leads to clients.
Potential customers search for solar installation companies in spring and summer when energy costs begin rising with the use of air conditioners, pool equipment, and more. Getting your name in front of them when they need you most is essential. A high number of customers will click on a top paid ad on Google search results. If they choose yours, they’re highly likely to contact your business for more information or to schedule a consultation or installation. Get your message in front of the audience you want to target, highlighting the solar services that make you stand out, with Timmermann Group’s PPC marketing.
When done correctly, social media is a great tool to have in your marketing toolkit. It allows you to grow your business through paid social media advertising, connect directly with your current customers and followers, and build your brand. The Timmermann Group team will help develop your social presence to create a meaningful connection with your potential and existing clients.
A professional website allows your solar company to convert curious visitors and referrals into real customers who book your services. Engage your current and future customers with a custom, lead-generating website design that demonstrates trust, builds credibility, and offers the information users are looking for while supporting your other marketing efforts. Discover how Timmermann Group can design and build or rework and optimize your website.
Give your solar company the marketing it deserves and start seeing results. Get in touch with us today.
How to Choose the Right Solar Marketing Agency
Read reviews, case studies and testimonials:
Start by doing a little digging and research before picking up the phone or sending an email. A marketing firm specializing in home services, like solar installation, should have plenty of information online to help you refine your search. Check out websites they’ve built and read reviews on their website. Take this a step further and search Google and social media for a more unfiltered look into their business practices. Do previous clients speak highly of their work?
Find an agency that handles all marketing in house:
Too many agencies are known to outsource critical responsibilities to outside contractors. While it may save you a few advertising dollars, do you really want your website and marketing strategies sent overseas to vendors who don’t truly understand your industry? Choosing a marketing agency that performs all tasks in-house ensures ultimate quality control over every process to reach the goals you’ve set for your solar business, whether you need web design, SEO, PPC management or anything in between. Contact us today to learn more!
Frequently Asked Questions
What is wrong with word-of-mouth marketing?
Nothing is wrong with word-of-mouth marketing when it comes to solar installers, but it’s simply not enough. Those who have been in the industry long enough know that your reputation within a geographic region will bring in new leads. But unless you’re amplifying your messaging and marketing efforts through SEO, social media, email marketing, and other tactics, you won’t be able to stay competitive with solar companies who are.
How can I get people to visit my solar company’s website?
Launching a new website for your solar company is great, but it’s not doing its job if your site isn’t populating closer to the top of Google’s search results. By optimizing your website for SEO, your site will start climbing the rankings and getting your business in front of additional people who need your unique services. You can also generate traffic to your website through strategic email marketing and targeted social media campaigns, but professional website optimization will be your biggest driving force.
How do I find and reach my target audience?
General website traffic and social media engagement is great, but if these people aren’t part of your target audience, they aren’t likely to convert into customers. In order to reach your target, you need the right digital marketing strategy with one that expertly combines SEO, PPC, social media and branding. An agency worth your time and investment should be able to craft the perfect marketing strategy with the insights and information to backup why these tactics are ideal for your solar company.