Our Auto Body Repair Marketing Expertise

Throughout our history, we’ve helped auto body repair shops build their websites, grow their audience, and enhance their online reputations from start to finish. We take every step necessary to learn what sets your auto body repair shop apart from the rest and make that message memorable for those who need to hear it. We’ll build and implement the digital marketing strategy that is right for you in order to produce the results you need to be successful.

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Our Experience

Learn More About Auto Body Repair Marketing

When a car owner is in need of auto body repair services, they’re looking to get it done right. In many cases, you won’t have to be the lowest bid as long as your credibility and reputation are unrivaled. This might be the driver’s first time ever needing repair services and, if they’re lucky, it may be their last time as well. And with so few repeat clients, word of mouth marketing is only going to take you so far. This is why it’s important that you lay the groundwork in making sure your website and social media channels are ready to convey what you do and why you do it better than anyone else.

Auto body repair marketing is the process through which you get your name and your services in front of the right target market through any means necessary.

In the case of auto body repair shops, marketing tactics might include billboards, TV, or radio advertising. And while these will certainly get your name out there, it is most certainly going to cost you and there’s always the question of whether or not you’re reaching the right people through these channels. After all, most auto body repair shops are smaller operations without a lot of budget or resources allocated toward marketing.

This is why digital marketing is key for the auto body repair industry. With the money you do invest in marketing your business, you want to make sure you’re getting the biggest return on your investment. Chances are that billboards and television commercials, though visible to many, won’t get you the leads you’re wanting. You’re going to want to take a far more strategic approach to find the right prospective clients.

And in terms of digital marketing, your best tool for generating leads is your website. Your website needs to be informative, engaging, easy to navigate, and truly encapsulate what your auto body repair shop represents. And remember, even the best websites are only built to last a few years before it’s time to update and upgrade. So if your website is showing signs of age, or was never built with SEO in mind, it might be time to invest in something better.

A strong and informative website will not only help your potential clients, but it will help search engines recognize your brand as a reputable source for auto body repair services. Slowly but surely, this accreditation from Google will help you in securing a high-ranking website.

Mind you, this is not an easy nor instant process (and any agency who claims otherwise is being less than truthful). So while you’re climbing the Google ranks, you can also supplement traffic to your site by way of strategic SEM and social media campaigns. These are great ways to spark interest in your services without wasting money or reaching people unlikely to become customers. By implementing the right campaign, you can bring your content directly to your target audience.

As we’ve mentioned, a lot of drivers just don’t think much about auto body repair services until it’s too late. Then when it is time to find the right auto body repair shop, time is of the essence. Sometimes a quick and simple Google search is all it takes for a driver in need to find an auto body repair shop. This is why it’s imperative that you are right there alongside your competitors on the first page of Google’s organic search results—something you’ll only attain with a search engine optimized site. And even if you get them to click, your website better tell your story and effectively show off your best work. Otherwise, you’ll lose them to a competitor before you even realize it. When it comes down to it, auto body repair marketing is all about establishing your company as a reliable and trusted expert in the repair industry.

A successful marketing plan takes time, effort, research, and lots of revisions before it’s perfect. This is why it’s important to start laying the groundwork now so that the leads will find you. If done hastily (or not at all, for that matter), you’re driving these prospective clients right into the arms of your competition.