Analytics

Home services will always be a necessity. Home and property owners will always require services such as HVAC, electrical, plumbing, roofing, and more, all of which require routine maintenance and sometimes emergency repairs. Even with consistent demand, there will always be difficulties in acquiring new customers due to the highly competitive nature of the industry. […]

Need to improve your storage unit business’s marketing efforts? This article offers actionable strategies for boosting visibility and attracting customers. We’ll cover marketing ideas from basic to innovative that anybody can do, specifically tailored for 2025. From optimizing your online presence to getting involved in your community, these practical tips offer functional insights to help […]

Google Search Console helps you monitor and improve your website’s visibility in Google search results. It provides insights into key metrics, such as clicks and impressions, and enables you to identify and resolve issues. If you want to drive traffic to a B2B business website, an e-commerce shop, or much more, this article will explain […]

Curious about how to easily manage website tags without touching your site’s code? Google Tag Manager (GTM) is the solution. With GTM, you can deploy and update tags through a simple interface, enhance your website’s analytics, and drive decisions that improve the effectiveness of your website. This article explores the main features and benefits of […]

Quantitative vs qualitative data: what’s the difference? Quantitative data uses numbers and statistics for objective results. Qualitative data uses descriptions to explore meanings. This article will explain these methods and when to use them. Key Takeaways Quantitative data focuses on numerical analysis to identify patterns and trends, employing structured methods for objective measurements. Qualitative data […]

Measuring results in home services marketing is crucial for assessing performance and making informed decisions. In this article, we will explore key metrics like ROI, AOV, and CLV, as well as address how do you measure results in home services marketing. We’ll also discuss methods to effectively track these metrics, helping you optimize your marketing […]

If you want to estimate your website’s return on investment (ROI), website conversion rates are the industry standard for measuring financial success. What is your business-to-business (B2B) website’s conversion rate? Is it a good conversion rate? Is it better than the average conversion rate? If not, what can you do to improve it? We’ll discuss […]

For years, businesses have been drowning in website data but struggling to make sense of it. What’s the point of having thousands of numbers and graphs if you can’t turn them into something actionable? Enter Google Analytics 4 (GA4), the newest and most advanced version of Google’s analytics platform. From cross-platform measurement to AI-driven predictive […]