What is Animation?

We’re not talking cartoons, here. Animations are another essential tool for telling your business’s story or conveying important messages. Between the infographic and the video, animation exists to share specific information in a different medium.

Why is Animation important?

Within your content marketing strategy, it’s important to vary the kinds of content you provide, and that includes utilizing the often-underused tool of animation. Visual media is just as important as copy, if not more so: It’s what draws the eye to your social media post, your website or your blog. Offering animation as an alternative to still images or graphics can help hold users’ attention and deliver more information than in a static image, and in a more compelling format.