For many businesses, search engine optimization (SEO) isn’t just a smart marketing move; it’s necessary to raise awareness for your brand and draw in more customers. An average of over 3.5 billion searches occur on Google every day, and if you aren’t taking strides to capitalize on that, you aren’t doing your business any favors. […]

Avvo is a directory that connects people with local lawyers who specialize in the type of law that they need help with. Its popularity, ease of use, and ability to direct users toward a lawyer who fits their needs exactly all make Avvo a prime platform for lawyers and law firms looking to connect with […]

Social media is now an integral part of marketing for many law firms. According to the American Bar Association’s (ABA) 2018 TECHREPORT, 76% of respondents have a social media presence. But what about the remaining 24%? The remaining 24% are likely missing out on the financial value of social media. Ignoring or dismissing social media […]

A law firm or lawyer’s website can be the difference between landing a new client and being passed over, and it is a must-have element of any effective legal marketing campaign. Completing a conversion can be helped along by a few factors, and these web design tips will help potential clients find your site, get […]

Creating quality content is probably not at the top of a lawyer or law firm’s list of objectives. Instead, a lawyer may want to focus on real-world cases — not coming up with a content marketing strategy. However, marketing your law firm will likely help generate leads and reach the potential clients necessary for a […]

For an attorney, having a well-designed website can make all the difference in the world in terms of gaining new clients. But what constitutes a well-designed website when it comes to an attorney or legal practice? First and foremost, it must be easy to find. Most people don’t have an attorney they work with regularly […]

This is what happens when a person needs a lawyer. A person has a need for a lawyer and the need is typically urgent. They don’t currently have one in their network so they Google for the type of lawyer they need. Many times the type of lawyer they are searching for and what they actually […]