Our Most Popular Home Improvement Marketing Services
Our comprehensive suite of services is designed to drive real business growth for those in the home improvement industry. We blend data-driven insights with creative execution to deliver marketing solutions that attract qualified leads, increase conversions, and establish your brand as a trusted leader in your industry.
Rob, Megan and the T-Group team get results. Period. They are professional, follow-up on deliverables and respect/value time. Highly recommend them for SEO, Social and Web Development.
-Shane Tow, CWC Roofing and ExteriorsWe enlisted the services of Timmermann Group in May 2021 in order to elevate our brand's social media presence. Since then, they have helped develop a strategy and create modern graphics that are aligned with our goals. The Timmermann Group team is always quick to adapt to our changing needs and provide in-person support at events as needed, which has been a huge asset for our internal team.
-David Hennessey, CertaPro Painters®Rob and Steven's efforts in our company's SEO have provided a noticeable increase in quality leads as well as an overall improved marketing strategy. It has absolutely been a worthwhile investment to work with them.
-Andrew Schaub, Schaub Projects Architecture + DesignPartnering with Timmermann Group was a game-changer for us. Their expertise in SEO, PPC, and website optimization has not only improved our online visibility but has also significantly increased our customer conversions. The team's dedication and tailored strategies have been instrumental in our digital success, setting us apart in a highly competitive market. We're grateful for their ongoing support and innovative approaches.
-Clint Solliday, Jack Lehr Heating, Cooling & ElectricHome Improvement Clients We've Helped
Are We A Fit?
We align with businesses who…
- Value Continuous EvolutionLike us, you’re Always Growing and seeking the next level.
- Appreciate Agile StrategiesYou need a partner who’s Strategic Yet Nimble. We pivot with purpose.
- Seek Genuine, Long Term PartnershipsWith our Partner-First Mindset, we prioritize your success above all.
- Demand Prompt ActionYou act swiftly, and with our On the Ready approach, so do we.
- Focus on Solutions, Not ProblemsWe’re Solution Oriented, turning challenges into opportunities.
- Take Responsibility for Every StepWe Step Up, Not Back, take the initiative on projects, embrace responsibility, and meet every challenge head-on.
Get ready to grow your business with home improvement marketing experts. Schedule a conversation to get started.
How We Drive Results
At Timmermann Group, our flywheel marketing approach creates a sustainable growth engine by continuously attracting new prospects, engaging them with valuable content, and turning satisfied customers into brand advocates. By focusing on long-term momentum rather than one-off transactions, we help home improvement businesses reduce lead costs, maintain steady demand throughout the year, and establish a reputation that keeps customers coming back.
View Our Approach
Demand Creation
Generating awareness and interest among potential customers who may not yet know they need your home improvement services. This includes social media marketing, content creation, and brand storytelling to spark curiosity and build brand recognition.
Demand Capture
Engaging homeowners already searching for services like yours. This involves SEO, PPC advertising, and local search optimization to ensure your business appears at the right moment when demand is high.
Demand Conversion
Turning interest into action by optimizing your website, landing pages, and calls-to-action. Strong messaging, trust signals (reviews, case studies), and seamless lead forms help move prospects from inquiry to booking.
Demand Cultivation
Nurturing leads and past customers to encourage repeat business and referrals. Email marketing, retargeting ads, and personalized follow-ups keep your business top of mind for future home improvement needs.
Learn More About Home Improvement Marketing
Digital marketing is essential for home improvement businesses because homeowners increasingly search online for contractors, remodelers, and repair services. Traditional marketing methods like word-of-mouth and print ads are still valuable, but digital strategies such as SEO, paid ads, and social media marketing allow businesses to reach a much larger audience.
With digital marketing, you can:
- Increase brand awareness by reaching potential customers where they spend time online.
- Generate quality leads through targeted advertising and search engine optimization.
- Showcase past work with high-quality images, videos, and customer testimonials.
- Track and measure results to see which marketing efforts drive the most business.
By leveraging digital marketing, home improvement companies can stay ahead of competitors and ensure steady business growth.
SEO (Search Engine Optimization) helps your business appear at the top of Google search results when homeowners look for services like “bathroom remodelers near me” or “roof repair experts.” Since most people click on the first few results, a strong SEO strategy ensures your business gets noticed.
Key benefits of SEO for home improvement companies include:
- Higher website traffic from potential customers actively searching for your services.
- Increased credibility and trust, as people trust Google’s top-ranked businesses more.
- Better local search visibility, so homeowners in your area can easily find your business.
- Long-term lead generation, as SEO helps drive consistent organic traffic over time.
A well-optimized website with location-specific keywords, high-quality content, and positive online reviews will help improve rankings and attract more leads.
The most effective marketing strategies for home improvement businesses include:
- Local SEO: Optimize your Google Business Profile, get listed in local directories, and encourage customer reviews.
- Pay-Per-Click (PPC) Advertising: Use Google Ads to target homeowners searching for services like yours.
- Social Media Marketing: Share project photos, before-and-after transformations, and customer testimonials on Facebook, Instagram, and TikTok.
- Content Marketing: Publish blogs, videos, and FAQs to educate homeowners and establish authority.
- Email Marketing: Send personalized follow-ups, promotions, and seasonal reminders to past and potential customers.
- Referral & Review Programs: Encourage happy clients to leave reviews and refer new customers.
A combination of these strategies ensures consistent lead generation and business growth.
Social media is a powerful tool for home improvement businesses to engage with potential customers, showcase expertise, and build a strong online presence. Platforms like Facebook, Instagram, YouTube, and TikTok allow you to connect with homeowners visually and interactively.
Key benefits of social media marketing:
- Showcasing projects: Post before-and-after photos, time-lapse videos, and behind-the-scenes content.
- Building trust: Share customer testimonials, reviews, and team introductions to humanize your brand.
- Engaging with potential customers: Answer questions, respond to comments, and participate in local community groups.
- Running targeted ads: Use Facebook and Instagram ads to reach homeowners in your area actively seeking home improvement services.
By maintaining an active and engaging social media presence, you can turn followers into leads and leads into loyal customers.
Tracking your marketing efforts ensures you’re getting a return on investment (ROI) and helps you refine strategies for better results. Key performance indicators (KPIs) to monitor include:
- Website traffic: Are more potential customers visiting your website? Use Google Analytics to track growth.
- Lead generation: How many calls, form submissions, and inquiries come from your marketing efforts?
- Conversion rates: What percentage of leads turn into actual customers?
- Cost per lead (CPL): How much are you spending to acquire each lead through advertising?
- Customer reviews & referrals: Are satisfied customers leaving reviews and recommending your business?
- Return on investment (ROI): Are your marketing efforts generating more revenue than they cost?
By consistently tracking these metrics, you can optimize your marketing strategy to maximize growth and profitability.