Our Healthcare Website Design Expertise
Your website needs to tell the unique story of what sets your healthcare organization apart from the rest and why your patient care is second to none. It must resonate with your audience and operate seamlessly and without interruption, regardless of how or when it is accessed.
Our Most Popular Healthcare Website Design Services
Though we’re a full-service healthcare agency, there are a few specific services we frequently partner with healthcare clients on to drive greater success for their business.
Any great website starts with a plan. No matter what the goals of your healthcare organization are, your website needs to help you to achieve them. And to make this possible, you must have the right strategies before starting anything else.
You can have the most endearing healthcare website in the world, but it won’t make a difference if your audience isn’t finding it organically on search engines. And if your site wasn’t built with SEO in mind, it might be time to consider a rebuild to ensure that your audience is finding you first.
Unfortunately, your healthcare website can’t be everything to everyone (as much as your team might want it to be). At some point, you’ll have to decide exactly what information you want to be housed on the site and how that information will be structured. By knowing exactly what your audience is looking for, you’ll be able to create a proper information architecture, sitemap, and strategies to convey the information your audience needs.
Now that you’ve decided what information to include, it’s time to figure out exactly how that information will be organized. A great content strategy considers user experience, lead generation, organic SEO, and other variables.
The right copy is essential in letting your audience know what you’re all about. Informative, engaging, and thoughtful copy should communicate essential information about your healthcare operation and your services. This is your chance to tell your story and connect with your site’s visitors.
User experience (UX) and user interface (UI) are huge considerations of how users interact with your website. With good UX and UI design, users navigate your website with clear paths to convert.
Your site will be accessed from all devices—phones, tablets, desktops, laptops, etc. By implementing a responsive design, you’re ensuring that your site will look great and operate without issue, no matter how it is accessed.
Your website has to look great. Perhaps nothing will cause your audience to lose trust faster than an unattractive website. This is why we make visual design an integral part of the building process. Remember, you never get a second chance to make a good first impression.
Studies show that approximately half of your site’s visitors will be accessing it from a mobile device, meaning many people will only ever see your site from the palm of their hand. That’s why your website must be designed around this reality rather than making it an afterthought for a desktop-focused website.
This can be a nebulous term, so we’ll crystalize it for you: We’re talking about full-stack development with a custom content management system. We make sure that your website looks good on the front and back end so that you and your team can use it.
None of these aspects matter if your site isn’t performing just as you expect it to and without interruption. In addition to a thorough Quality Assurance process during each step in our web design process, we test each site thoroughly for speed, accessibility, performance, and reliability.
To get the most out of your healthcare website, we must understand how users interact with the site. Analytics allows us a unique insight into the behaviors of your potential customers and is used to inform your holistic digital strategy.
After designing a website to help you reach your target audience, it’s time to monitor the results of your website. Our goal is to report on the results your new website is generating and make proactive recommendations to further capitalize on or amplify those results.
We know that things can come up after the launch of your healthcare company’s website—copy changes or edits, new photos or blog posts, and updates to your CMS or plugins, just to name a few. We intend to partner with you throughout the construction of your new website and well into the future. That’s why we offer ongoing website support and optimization on all our web design projects after the website's launch.
How to Find the Right Healthcare Website Design Agency
Building a website representative of your healthcare company is no simple task; you must be comfortable with the agency you pick to take on such a project. So when it comes to picking the right team, here are some tips to put you on the right track:
Look for an agency that:
Acts as a partner to your organization
Find an agency that will be a trusted partner throughout and beyond the development and launch stages. What that partnership might look like can vary depending on how involved you or your team want to be in the website build process and/or outcome. Your agency of choice should be able to help you determine goals for your site and layout plans of action to help you reach those goals.
Doesn’t outsource their work
You don’t want your agency of choice to cut corners regarding your website design. And outsourcing aspects are one of the most common corner-cutting measures. This can cause delays in the development and launch processes and can be disastrous once the site is launched and requires support. To ensure that you and your customers get the most out of your website and that it is completed in a manageable timeline, you’ll want to work with an agency directly involved in every step of your site’s development.
Follows best practices
You’ll find no shortage of website design agencies who claim to “follow best practices,” but few can live up to it. When deciding between agencies, ask them to define the claim as it relates to their business. And any agency worth your time and resources should be able to explain its best practices policy and exemplify it throughout the process.
Approaches design strategically
If your site isn’t easily navigable and operable for your potential customers, no amount of flash or flair is going to help it. This is why your healthcare organization needs to find an agency focused on designing and implementing the perfect website that does exactly what you need it to at all times.
What you can do to prepare for your search:
Know Your Budget
You’ll want to come prepared with at least a general range of what you’re willing to spend on your new website. Remember, this website should last you many years and will be the centerpiece of your digital marketing, so it’s not something you’ll want to “cheapen” in any way. Be realistic about what you can spend; an agency should be willing to work with you to get you the most for that figure.
Look At Their Work
Check out the other sites this agency has built (especially the healthcare sites). While you’re not going to find one that matches all of your criteria, it will give you a good idea of what to expect with your final product and whether or not the agency’s views align with yours.
Read Their Reviews
What are people saying about this agency? A simple online search should give you plenty of reviews to consider. And while you’ll certainly want to see the reviews on the agency’s site, make sure to investigate Google reviews as well as these tend to be more unfiltered and honest.
Learn More About Healthcare Website Design
Your agency will put in a lot of time and effort to make your website perfect for your healthcare organization. This means they’ll put in the work planning, writing, designing, developing, and launching to give you a site that is at the very least on par with your leading competitors (but preferably better). And to make this possible requires a financial investment comparable to what your competitors are spending or have spent. There are certainly cheap and DIY options out there, but building a website is one aspect of your business you don’t want to go with the cheapest option. As with everything in this world, you get what you pay for.
It all comes back to giving your site’s visitors a positive experience and layout out clear goals for your site. Your site should give your customers exactly what they’re looking for while uniquely telling the story of your own organization. You need to trust that your agency will build a site that will do just that. It isn’t worth the investment if your site isn’t continuously attracting traffic and telling your story to those who need to hear it.