PPC Agency

PPC can generate traffic almost immediately after launch, but meaningful performance results typically take 30 to 60 days to stabilize. The first few weeks are focused on collecting clean data, testing messaging, validating targeting, and calibrating bidding strategies. During this phase, costs may fluctuate as the platforms learn and we refine inputs.

By month two, trends begin to solidify. You’ll typically see cost per lead or cost per acquisition normalize, stronger click-through rates, and clearer visibility into which campaigns are driving qualified conversions. True scalability often begins around months three to four, once we’ve identified consistent winners and can confidently increase budget without sacrificing efficiency.

The key distinction is between “getting clicks” and building a profitable system. At Timmermann Group, we optimize for revenue and pipeline impact, not vanity metrics. Sustainable PPC performance requires structured testing, disciplined optimization, and alignment with the landing page conversion strategy. When done correctly, PPC becomes a predictable growth engine rather than a short-term traffic spike.

We manage a full range of paid media platforms, with a strategy driven by where your audience actually converts. This typically includes Google Search, Performance Max, Demand Gen, and Display.

Platform selection is never arbitrary. Search campaigns are ideal for capturing high-intent demand when prospects are actively looking for your solution. Paid social can support demand creation, audience nurturing, and retargeting strategies. Display and video can strengthen brand visibility while reinforcing conversion-focused messaging.

Our approach integrates platforms strategically rather than managing them in isolation. We evaluate funnel stage, sales cycle length, customer acquisition cost targets, and revenue goals before determining channel mix. The objective is not to “be everywhere.” It’s to build a coordinated paid media strategy that efficiently captures, converts, and cultivates demand.

Every campaign is measured against business outcomes such as cost per acquisition, revenue per click, and contribution to pipeline, ensuring media spend directly supports growth.

Budget decisions are grounded in math, not guesswork. We begin by identifying your revenue goals, average deal value, close rates, and target cost per acquisition. From there, we reverse-engineer the traffic and conversion volume required to hit those targets. This allows us to establish a realistic budget range aligned with performance expectations.

Industry competition, keyword cost, geographic targeting, and sales cycle length all influence required investment levels. A highly competitive market with high average cost-per-click rates will require a larger testing budget to gather statistically meaningful data. Conversely, niche markets may achieve traction with a more conservative spend.

We also separate the testing budget from the scaling budget. Initial spend is used to validate assumptions and identify efficient segments. Once profitable patterns emerge, the budget can be expanded strategically.

Our goal is to align investment with profitability. Rather than chasing impressions or traffic volume, we evaluate how each dollar contributes to leads, pipeline, and revenue. Paid media should function as an investment vehicle with measurable return, not a fixed expense line with unclear impact.

PPC performs best when integrated with SEO and conversion rate optimization, rather than treated as a standalone channel. Paid media can capture immediate demand while SEO builds long-term visibility and authority. Together, they create both short-term revenue opportunities and sustainable organic growth.

Search term data from PPC often informs SEO strategy by revealing high-converting keyword themes. Likewise, SEO insights can uncover content opportunities that strengthen ad messaging. When both channels align around search intent and user behavior, performance improves across the board.

CRO plays a critical role in maximizing return. Even the best campaign will underperform if the landing experience fails to convert. We continuously analyze form completion rates, call tracking data, engagement metrics, and page performance to improve conversion efficiency. Even a slight increase in conversion rate can significantly reduce acquisition costs and improve return on ad spend.

At Timmermann Group, we focus on building a cohesive growth strategy where paid media, SEO, and CRO work together to drive Conversions, not Diversions.

Ongoing management is far more than occasionally adjusting bids. It involves continuous search term analysis, negative keyword refinement, audience testing, creative iteration, budget reallocation, and performance monitoring across multiple layers of the account.

We regularly evaluate trends in click-through rate, Quality Score improvements, conversion rate performance, cost per acquisition, and revenue contribution. Campaigns are expanded into new keyword clusters or audience segments when data supports growth. Underperforming elements are paused or restructured quickly to protect efficiency.

Creative fatigue is addressed proactively through refreshed messaging and testing cycles. Landing page performance is reviewed to identify friction points that could be limiting results. Reporting is tied to business impact rather than surface metrics like impressions or clicks alone.

Paid media platforms evolve constantly. Algorithms shift, competition changes, and search behavior adapts. Ongoing management ensures your campaigns remain aligned with both market conditions and your growth objectives. The focus is always on profitability and predictable scaling, not simply maintaining account activity.

Many PPC agencies focus on platform management. We focus on business outcomes.

The difference starts with strategy. We don’t begin with keywords or ad copy. We begin with your revenue targets, margins, sales cycle, and growth objectives. Campaign architecture is built around what needs to happen for your business to scale profitably, not simply what generates the most traffic.

We also refuse to isolate paid media from the rest of your digital presence. Landing page performance, offer strength, audience psychology, and sales alignment all influence results. If something outside the ad account is limiting performance, we address it rather than hiding behind platform metrics.

Transparency is another key differentiator. Reporting centers on cost per acquisition, pipeline impact, and revenue contribution. You will always understand where your investment is going and what it is producing.

Finally, we optimize with discipline. Every adjustment is tied back to performance data and long-term profitability. Our philosophy is simple: Conversions, not Diversions. Paid media should generate measurable growth, not activity for the sake of activity.