SaaS Marketing Agency

SaaS marketing (software as a service marketing) is the process of getting your software in front of those most willing to purchase it through any and all channels available. The key to effective SaaS marketing is educating your prospective clients and giving them enough information to make an informed decision on where to spend their money.

It likely doesn’t come as a surprise, but the most vital tool in your digital marketing toolbox when it comes to SaaS marketing is your website. You can be sure that your clients visited your website and probably dug around to learn all they can about your products and services before ever reaching out. And if they don’t like what they see, it’s off to the next provider.

And this is all assuming they can even find your website. Think about it: a prospective client who isn’t yet familiar with your brand isn’t going to search you out by name on Google. They’re likely searching for problems with the hope that Google provides them with solutions. It’s up to you to be one of those solutions.

In order for this to happen, you must take the time to build the best website you can. More often than not, this entails more than just a few minor tweaks. Remember, websites are not built to last forever, so if it has been a while since your last launch, you may be due for a site rebuild. It will take some financial investment on your part, but if done correctly, it will all be worth it in time.

Your site needs to be informative, engaging, easy to navigate, viewable on every device, and should effectively tell your story and convey what your brand is all about. You’re essentially letting Google know that you are a reputable provider for those in need of your services. If you can rank on Google’s first page for relevant search terms, it’s far more likely that users will find you.

Keep in mind that, unless your site is already somewhat established, it’s going to take some time before you will rank on the first page. Fear not. You can supplement your site’s traffic in the interim with strategic social media and pay per click campaigns. Mind you, we’re not talking about posting a handful of photos on Instagram and hoping for the best. We’re talking about truly segmenting your audience and tapping into the market most likely to turn into consumers. With enough social and PPC traffic, you’ll start seeing results. And once your site climbs the rank of Google’s SERP, your website will be churning leads like never before.

SaaS marketing is unlike marketing for any other industry, but it is absolutely necessary for companies in the SaaS arena. Companies looking for SaaS solutions have plenty of options to choose from. And you’ve done the legwork in creating an ideal software solution for your clients. You’ve put your blood, sweat, and tears into developing the perfect product and you already know it is the best on the market. Unfortunately, your clients are going to need more convincing.

While other services depend on one-time purchases, the majority of SaaS companies rely on subscription-based sales. This means that a single client can be worth years of constant revenue. You can be sure that this client, before signing on the dotted line, is going to research every competitor of yours to ensure that they are committing to the right provider. If your site is dominating in terms of relevant search traffic, then half the battle is already won. It’s a lot easier to hold a top spot on Google than it is to make up ground on your competition.

The importance of building your SaaS website and taking every measure to drive qualified traffic to it in order to generate valuable leads cannot be understated.