Our Fitness Marketing Expertise

We know that running a fitness business is not about who has the biggest space or the fanciest equipment. It’s about building trust, maintaining relationships, and encouraging self-improvement. We have the experience and expertise necessary to help those in the fitness industry reach new audiences, find new digital marketing opportunities, and grow their businesses.

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Learn More About Fitness Marketing

The fitness industry is always changing. It seems that new outlets for fitness enthusiasts— both brick and mortar as well as online— are popping up left and right. Naturally, your approaches to fitness marketing must be changing as well to stay ahead of the curve. Fortunately, we’re up to the challenge.

Basically, fitness marketing is the process of getting your fitness company or fitness-related products and services in front of the people most likely to become customers (i.e. your target market). It means utilizing the channels available to you to convey effective brand messaging to your clients in a constant effort at generating more leads. In terms of digital marketing, this means discovering and capitalizing on what sets your brand apart from the rest (spend some time on this as it’s not always as easy as you might think).

And speaking specifically to digital marketing, fitness marketing begins and ends with your website. With as many competing fitness brands as your business faces in the fitness arena, it is imperative that you invest time and resources into building a website that is engaging, informative, easy to navigate, and designed to organically bring in traffic from popular search engines. The right website, and right marketing agencies, can (and will) put you head and shoulders above your competition. Keep in mind, websites are not designed to last forever. If your website is showing signs of age or lacks valuable content, it’s wise to consider building a new site from the ground up rather than investing time in your current site. Yes, it’ll cost you a bit more, but believe us when we say that it is worth it in the long run.

Once your website is where it needs to be, you can start driving traffic to it by way of strategic social media and pay per click campaigns. You’re probably using social media to some degree already, but are you using it to its full potential? Running a captivating and effective social media marketing campaign is certainly more involved than posting a few pictures every now and then. Social media and pay per click are great ways to start getting people interested in your brand and visiting your website, resulting in necessary exposure.

By rolling out a website that conveys what sets your business apart, and amplifying it through strategic traffic campaigns, you’re letting the leads come to you. Unlike mass media commercials, which are going to reach a lot of people but very few consumers by comparison, SEO allows you to put your brand in front of people who are ACTIVELY SEARCHING for fitness services. This will give you the freedom to focus on building your fitness business and delivering the best possible product for your consumers.

When it comes to staying fit, your clients have more options than ever before (as if we really need to tell you that). You’re up against every major franchise and niche yoga/ Pilates/ SoulCycle/ CrossFit/ aerobics health club and facility in town. Not to mention every new online or DVD program craze promising to turn you into Mr. Universe in “30-Days-Or-Your-Money-Back”. Faced with this much competition, as business owners, it’s not easy to make a name for yourself in the fitness world.

I’ll say that again: It’s not easy.

But hey, if you’re one to give up when things get difficult, you’re in the wrong business. Adversity just means it’s time to keep pushing until you’ve hit your goal. Then, once you’ve hit your goal, you set the bar even higher.

Is it something you’ll knock out in a day or two? Absolutely not. Not even the most meticulously laid out and perfectly executed digital marketing plans are going to rocket you into Google’s top spot for valuable keywords overnight (and any fitness marketing agency that promises you such is lying through their teeth).

Remember, Google’s mission is to be a trusted service for its users scouring the depths of the Internet and generating what it believes to be the most helpful resources for a given search term (e.g. “fitness centers near me”, “should I hire a personal trainer”, “how to get in shape”, etc.). It’s up to you to prove to Google that your business (by way of your website) is a reliable source.

By putting in the hard work— which includes optimizing your website with engaging and informative information for your clients and amplifying it with marketing strategies such as social media, content marketing, search engine marketing, and pay per click campaigns— you’re enhancing your trustworthiness in the eyes of Google as well as your brand recognition in the eyes of your prospective clients.