The Challenge

As Georgia’s go-to HOA attorneys, NowackHoward had the expertise and reputation but lacked the online visibility to match. Their website wasn’t ranking where it needed to be, meaning board members searching for guidance were finding competitors first. Without strong SEO and LSO foundations in place, their digital presence wasn’t doing justice to the impact they bring to communities every day.

Technical SEO

Establishing a Solid SEO Foundation

We started at the foundation. Our team conducted comprehensive audits to confirm the site was crawlable, fast, and search engine–friendly. This groundwork paid off: NowackHoward’s search impressions rose by 40.6% — a clear sign that the site was ready to perform.

Keyword Research

Arguing the Case With the Right Language

Through in-depth industry analysis, we identified high-impact search terms that HOA boards and property managers were actually typing into Google. Prioritizing these keywords ensured NowackHoward showed up exactly when their audience needed them most. Target terms like “HOA law firm Georgia” moved into the #1 spot, while “homeowners association lawyer near me” leapt from 51st to 2nd.

On-Page Optimization

Making Every Page Count

From metadata to on-page copy, we refined the site to align with search intent and provide clear, relevant answers. Every page was optimized to deliver value that Google couldn’t ignore. This meticulous attention helped boost non-branded traffic by 35.3% and keyword visibility overall, with key terms like “HOA litigation attorney” rising from 22nd to 3rd.

NAP Consistency

Consistency That Builds Credibility

Just as HOAs thrive on consistency, so do search engines. We standardized NowackHoward’s Name, Address, and Phone number across their website, social media, legal directories, and beyond—building trust with both search engines and potential clients. The result? Improved local rankings, including a map pack win for “HOA law firm Georgia.”

Content Strategy

Establishing Authority Through Content

We developed high-quality blog content designed to build topical authority, answer pressing HOA questions, and create strong internal linking opportunities. This positioned NowackHoward as not just attorneys but thought leaders in their field. That strategy now has their website appearing in AI Overviews for terms like “HOA litigation lawyer,” “HOA lawsuit,” and “homeowner association disputes” — positioning them as the authority in emerging search formats.

Backlink Building

Evidence of Authority: Quality Backlinks

Finally, we executed strategic outreach to secure high-authority, relevant backlinks. These endorsements boosted Domain Authority and further cemented NowackHoward’s reputation as Georgia’s premier HOA law firm. Together with the other tactics, this helped drive a 51.1% increase in key conversions — the ultimate ruling in favor of measurable growth.

Results: Case Closed

The results of our strategy left no room for objections. Search impressions climbed by 40.6%, and website traffic rose 21.75%. Most importantly, conversions increased by an impressive 51.1%, proving the strategy delivered measurable value. Rankings saw dramatic improvements as well, with keywords like “HOA law firm Georgia” securing the #1 spot both in desktop search and the map pack, while others such as “homeowners association lawyer near me” jumped from 51st to 2nd. Non-branded traffic surged by 35.3%, and NowackHoward’s site began appearing in AI Overviews for high-value terms like “HOA litigation lawyer” and “homeowner association disputes.” In short, their digital presence went from underrepresented to undeniable, a definitive win in the court of SEO.